Creative Preview
The Wingfeather Saga
The Wingfeather Saga is a family-centered animated adventure based on Andrew Peterson’s bestselling books. The series follows the Igiby children as they discover courage, protect one another, and stand strong against rising danger.
This campaign emphasizes courage, belonging, imagination, and family identity—positioning Wingfeather as a safe, meaningful, and genuinely enjoyable choice for family viewing.
Review the Campaign Creatives
Select a tab below to explore awareness ads, retargeting, and email samples.
Awareness Campaign Overview
This programmatic display campaign will introduce The Wingfeather Saga to homeschool families across desktop, tablet, and mobile devices. The goal is to increase awareness, spark curiosity, and highlight the show’s themes of courage, family loyalty, and imaginative adventure — creating positive recognition and interest before deeper engagement campaigns.
Campaign Lens: Core Awareness Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Full-Screen Takeover
Title: High-Impact Sidebar
Ad Size: 320×480 pixels
Placement Context: A tall vertical ad unit typically shown in sidebars. Provides more space for storytelling and strong visual impact on desktop.
Campaign Lens: High-Impact Awareness
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens: Core Awareness Unit
Title: Portrait Billboard
Ad Size: 300×1050 pixels
Placement Context: A high-impact vertical ad unit often placed in the right rail or alongside long-scrolling content. Stands out with strong visual presence across desktop, helping to deliver brand awareness and extended storytelling.
Campaign Lens: Core Awareness Unit
Title: Billboard
Ad Size: 970×250 pixels
Placement Context: A premium large-format display ad. Appears at the top of web pages on desktop, offering maximum visibility and engagement. Excellent for brand awareness with room for bold creative and strong calls to action.
Campaign Lens: Core Awareness Unit
Title: Leaderboard
Ad Size: 970×90 pixels
Placement Context: A wide horizontal ad unit appearing at the top or bottom of web pages across desktop. Provides broad reach and visibility, ideal for reinforcing messaging and driving clicks at scale.
Campaign Lens:Top-of-Page Impact
Title: Leaderboard
Ad Size: 728×90 pixels
Placement Context: Prominent horizontal unit often placed at the top of websites. Ideal for awareness and high visibility on desktop.
Campaign Lens: Always-On Mobile Presence
Title: Mobile Banner
Ad Size: 320×50 pixels
Placement Context: Compact banner for smartphones. Commonly displayed at the top or bottom of mobile screens, ensuring steady reach.
Retargeting Campaign Overview
These retargeting ads re-engage homeschool families who have already expressed interest by clicking on awareness ads or interacting with campaign emails. By offering timely reminders and clearer next steps, this phase encourages families to begin watching The Wingfeather Saga together. Messaging focuses on trust, warmth, and the unique value of shared family storytelling — guiding audiences from awareness to active viewing.
Campaign Lens: Core Awareness Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Full-Screen Takeover
Title: High-Impact Sidebar
Ad Size: 320×480 pixels
Placement Context: A tall vertical ad unit typically shown in sidebars. Provides more space for storytelling and strong visual impact on desktop.
Campaign Lens: High-Impact Awareness
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens: Core Awareness Unit
Title: Portrait Billboard
Ad Size: 300×1050 pixels
Placement Context: A high-impact vertical ad unit often placed in the right rail or alongside long-scrolling content. Stands out with strong visual presence across desktop, helping to deliver brand awareness and extended storytelling.
Campaign Lens: Core Awareness Unit
Title: Billboard
Ad Size: 970×250 pixels
Placement Context: A premium large-format display ad. Appears at the top of web pages on desktop, offering maximum visibility and engagement. Excellent for brand awareness with room for bold creative and strong calls to action.
Campaign Lens: Core Awareness Unit
Title: Leaderboard
Ad Size: 970×90 pixels
Placement Context: A wide horizontal ad unit appearing at the top or bottom of web pages across desktop. Provides broad reach and visibility, ideal for reinforcing messaging and driving clicks at scale.
Campaign Lens:Top-of-Page Impact
Title: Leaderboard
Ad Size: 728×90 pixels
Placement Context: Prominent horizontal unit often placed at the top of websites. Ideal for awareness and high visibility on desktop.
Campaign Lens: Always-On Mobile Presence
Title: Mobile Banner
Ad Size: 320×50 pixels
Placement Context: Compact banner for smartphones. Commonly displayed at the top or bottom of mobile screens, ensuring steady reach.
Your customized email variations are now ready for review.
Your customized email variations are now ready for review. These email concepts are designed to introduce The Wingfeather Saga in a way that feels personal and relatable to homeschool families. While our broader campaign includes branded eblasts with visuals and clear calls to action, these variations serve as a complementary layer. They are intentionally written to feel like a friendly note from one parent to another — simple, warm, and authentic.
By speaking through the lens of our five parent avatars, each message reflects the unique tone, language, and emotional motivations of a particular family type, while still carrying the central message: homeschooling is about more than academics — it is about shaping character, cultivating imagination, and strengthening family identity.
Together, these samples demonstrate how the campaign uses genuine storytelling to extend a gentle invitation: to watch The Wingfeather Saga, to step into its world of courage and wonder, and to gather the family around a story that brings everyone closer.
Nicole Hughes
The Cozy Storyteller
Focus
Bonding through story
Tone
Invites “gather on the couch” moments; uses sensory storytelling to create warm family memories and connection.
Subject Line
Make a Memory Tonight – A Story Full of Heart – Watch a Peek
Body
Hi friend,
Do you ever have those evenings when everyone finally slows down and you think, “Let’s just curl up together tonight”?
The Wingfeather Saga has been that for us. It’s imaginative and warm, brave without being heavy. We ended up talking afterward about courage and belonging—just naturally, the way good stories do.
We watched it with blankets and cocoa, everyone piled on the couch, and it just felt like home.
If you want to see whether it fits your family, here’s the page: homeschoolingfamilies.com.
With warmth,
Nicole
HomeschoolingFamilies.com
P.S. If your crew loves read-alouds and story worlds, this will fit right in.
A gentle inbox makes for a gentle day. If our cozy family-night suggestions aren’t helpful right now, you can unsubscribe here. Peace to your daily rhythm.
Chloe Martinez
The Adventure Companion
Focus
Fun, safe exploration
Tone
Playful invite into wonder and delight—“let’s go on an adventure together”—without being sugary.
Subject Line
A Fun Family Watch – The Wingfeather Saga – Take a Peek
Body
Hey mama,
If your family loves imaginative play and adventure stories, you might really enjoy this.
The Wingfeather Saga is wholesome but genuinely fun — adventurous without being stressful. It feels like stepping into a storybook together.
And no hidden messaging. No scrambling for the remote. Just a good, safe, joyful story.
We let the kids build a blanket fort and watched the first episode — lots of laughter and “keep going!” moments.
If you want to take a quick peek, here’s the link: homeschoolingfamilies.com.
Here’s to cozy adventures,
Chloe
HomeschoolingFamilies.com
P.S. If your crew loves Narnia vibes, this hits the sweet spot.
No hard feelings if now’s not the time. If our family-night ideas aren’t helpful right now, you can unsubscribe here. More play, less pressure.
Ryan Barnes
The Protective Father
Focus
Safety, loyalty, character
Tone
Dad-protector voice emphasizing media you don’t need to worry about; reinforces resilient kids and strong families.
Subject Line
A Story You Can Trust – Wingfeather: A Courage + Loyalty Story – Preview Here
Body
Hello,
As parents, we know the stories our kids grow up with matter. Some entertainment strengthens home. Some chips away at it.
The Wingfeather Saga has been a solid find for our family. It’s heroic without cynicism and fun without the side messages we don’t want in our home. It models courage, loyalty, and protecting what matters most.
We watched it together, no pre-screening needed. It was good to enjoy something without bracing for “that moment.”
If you want to take a look, here’s the page: homeschoolingfamilies.com.
Standing with you,
Ryan
HomeschoolingFamilies.com
P.S. Start with Episode 1 — it sets the tone.
Inbox space matters. If these family culture recommendations aren’t useful right now, you can unsubscribe here. Stay steady.
Subject Line: A Family Story Worth Sharing
Preview Text: Bring everyone to the couch — courage, laughter, and heart await.
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