What Are Programmatic Ads?
The largest ad exchange in the world, programmatic ads are the banner, audio, and video ads seen on websites, apps, smart tvs, billboards, and more. Advertisers access this exchange through technology called a Demand Side Platform (DSP).
Our Demand Site Platform (DSP) Is Powered By:
Microsoft XandR DSP
Comcast Beeswax DSP
Google DV360 DSP
Our ad platform integrates with the most powerful DSPs to place your ads wherever your website visitor is online next!
How It Works
Track - Target - Convert
We’ve created a simple step-by-step system to track your website visitors, create audiences to target, and develop ad campaigns to convert your strongest leads.
Understand your website visitor by tracking their activity: visits, lead magnets, product interest, conversions, and more!
Create audiences from your website activity or generate new leads by building audiences using our Data Management Platform (DMP).
Deliver banner, audio or video ads to your targeted audiences as they surf the web, play game apps, listen to podcasts, or stream their favorite shows.
See Your Ads Wherever Your Audience is Online Next!
The DSP Difference
A System You Control
In today’s world, retargeting using traditional marketing funnels has become a challenge. Instead, 90% of our efforts goes into creating social media content and ads, yet we’re at the mercy of algorithms and ad reports that don’t add up.
With programmatic ads, you gain control of your marketing efforts. You can track any and every page of your website. Track landing pages, products, lead magnets, and more.
The data you collect becomes the greatest tool in your marketing toolchest. Confidently create retargeting campaigns to nurture your visitors to conversion.
Go Beyond Website Traffic
The Data Management Platforms (DMP)
When you sign up with Well Planned Advertiser, you gain access to cutting-edge data management platforms that partner with our DSP industry giants: Microsoft, Comcast, Google, and Amazon.
Go beyond retargeting! Expand your brand awareness and boost visibility by creating audiences that align perfectly with your products and services, using data you can trust. We don’t rely on rogue data, like social post likes or dislikes; rather, DMP data is genuine real-life online and offline transactions, interests, location, and more.
Craft responsive lookalike audiences using advanced AI technology that factors similar buying patterns, online browsing, activities, and more. Our DMP goes beyond our understanding, delivering incredibly rich data that ensures audience responsiveness in each of your campaigns.
For Any Budget
No Monthly Fees, No Minimum Ad Spends
The beauty of programmatic ads is the ability to get campaigns going for as little as a few dollars a day. With no monthly subscription and no minimum ad spend, you can begin retargeting your website visitors on a scale that works for you.
For most of us, we’ve done the work and have the customer base with daily web traffic, we simply need the mechanism to retarget. Well Planned Advertiser is the solution.
With proper pixeling, audience creation, and dynamic ad creatives, you will begin to see retargeting that works! Watch as your conversion, profits, and ROAS increase along with significantly lower CPM and CPC.