Precision Marketing for the Homeschool Industry
Reach Over 1 Million Homeschool Families with Unmatched Accuracy
Well Planned Advertiser is the only programmatic platform built for the homeschool market. Leverage access to four leading DSPs and a pooled audience of over 1 million engaged homeschool families.
Get your message in front of homeschool families wherever they are online — not just on social media or search engines. With Well Planned Advertiser, you can:
- Stay visible across websites, apps, and streaming platforms.
- Retarget visitors who’ve shown interest in your products.
- Reduce guesswork and reach the right families consistently.
Imagine a homeschool parent visiting your website. Later, as they read an article on their favorite blog, use an app, or stream a video, your ad appears again — reminding them to come back and take action. That’s the power of programmatic advertising with Well Planned Advertiser.
What Are Programmatic Ads?
Programmatic ads are the ads you see on websites, apps, smart TVs, and more. Instead of buying ads manually, they’re automatically placed using advanced tools called Demand Side Platforms (DSPs). This means your ads can show up in the best places to reach homeschool families — faster and more efficiently.
Go Beyond Search and Social Ads
Most advertising focuses on search engines and social media, but these platforms only capture a fraction of where your audience spends time online. The majority of online activity happens on websites, apps, and streaming services outside of search and social.
With Well Planned Advertiser, your ads reach homeschool families across the entire digital landscape. Using advanced programmatic technology, we ensure your message is strategically placed wherever your audience goes next — removing the guesswork and expanding your reach.
Our Demand Site Platform (DSP) Is Powered By:
Microsoft XandR DSP
Comcast Beeswax DSP
Google DV360 DSP
Amazon DSP
Well Planned Advertiser integrates seamlessly with these top-tier DSPs, ensuring your ads stay in front of the right people, at the right time, across the web.
How It Works
Track - Target - Convert
Our streamlined system helps you track website visitors, target the right audiences, and launch ad campaigns that convert your strongest leads.
Track
Gain insight into your website visitors by tracking their behavior — from page visits and lead magnet engagement to product interests and conversions.
Target
Build precise audiences using your website data or tap into our pooled homeschool audience of over 1 million families to expand your reach and drive conversions.
Convert
Deliver strategic banner, audio, or video ads to your targeted audiences as they browse websites, play mobile games, listen to podcasts, or stream their favorite shows.
See Your Ads Wherever Your Audience is Online Next!
The DSP Difference
Retargeting Beyond Walled Gardens
Retargeting homeschool families is nearly impossible with traditional marketing methods. Social media platforms and search engines operate as walled gardens, restricting your ability to track and target users outside their ecosystems. Algorithms, limited data, and unreliable reports further hinder your efforts.
Well Planned Advertiser is the only platform designed specifically for the homeschool market, offering programmatic ads through four top DSPs: Microsoft, Comcast, Google, and Amazon. With this system, you can:
- Track every page of your website — landing pages, products, lead magnets, and more.
- Access a pooled homeschool audience of over 1 million families.
- Retarget across channels, ensuring your ads appear wherever your customers go next — on websites, apps, podcasts, and streaming services.
Take control of your marketing and break free from walled garden limitations. Reach your audience with precision and convert your strongest leads.
Go Beyond Website Traffic
Unlock the Power of Data Management Platforms (DMPs)
Age
Gender
Family Size
Location
Income
Purchases
Interests
When you partner with Well Planned Advertiser, you gain access to advanced Data Management Platforms (DMPs) integrated with leading DSPs — Microsoft, Comcast, Google, and Amazon. These platforms provide rich, reliable data that helps you understand your audience like never before.
Go beyond basic retargeting! Expand your brand reach by creating hyper-targeted audiences that perfectly align with your products and services. Unlike unreliable social media metrics, DMP data is sourced from real online and offline transactions, interests, and behaviors — ensuring accuracy and trustworthiness.
Harness advanced AI technology to craft responsive lookalike audiences based on buying patterns, browsing behaviors, activities, and more. Our DMP delivers deep, insightful data that drives audience engagement and campaign success.
Take your marketing to the next level with data that works as hard as you do.
For Any Budget
Flexible, Scalable Marketing Solutions
The beauty of programmatic ads is the ability to launch campaigns starting with just a few dollars a day. With a straightforward sign-up process and flexible spending options, you can retarget your website visitors on a scale that suits your business.
You’ve already put in the work to build your customer base and drive daily web traffic — now you need the right tool to retarget effectively. Well Planned Advertiser is that solution.
With proper pixeling, precise audience creation, and dynamic ad creatives, you’ll see retargeting that delivers results. Watch your conversions, profits, and ROAS increase while enjoying lower CPM and CPC.
Real Results. Real Growth.
What Our Clients Are Saying About Working with Rebecca Farris
Working with Rebecca and the Well Planned Advertiser transformed our Black Friday sales approach. The personalized strategy not only helped us build early momentum but also tripled our sales compared to previous years. The combination of early audience targeting and retargeting strategies gave us results we couldn't have achieved alone.
Homeschool Resource Company Owner
Case Study: Promotional Success
