How It Works
The Ad Exchange Serving 12 Million Ads Each Second
Learn how the automation and AI technology of the ad exchange connects the advertiser to the consumer through publishers websites, apps, and streaming services.
In just 1 second
As a page is loading, real-time bidding is placing ads programmatically!
When Ad Space is Available
When ad space is available, as the page is loaded, the visitor's anonymized data is sent to the ad exchange.
The Exchange Opens the Space for Bidding
The exchange sends data to DSPs notifying them of the ad size and anonymized data.
DSP Takes Action
The DSP manages advertiser ads and analyzes the data to see if there is a matching audience and ad artwork. If so, bidding begins.
Real-Time Bidding Is Opened
Although real-time bidding is automated, it is also restricted to the advertiser's instructions and limitations.
The Winning Ad is Displayed
As the page finishes loading, the winning ad is also loaded and displayed for the viewer to see, enjoy, and click.