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How DSPs Works

Programmatic Advertising in Action

Every second, countless ads are displayed as people browse websites, use apps, or stream content. With Well Planned Advertiser — powered by the most advanced advertising technology — your message reaches homeschool families who have already visited your website or other homeschool websites.

This precision targeting allows you to follow your audience wherever they go online. Your ads act like a gentle reminder, keeping your brand top of mind and guiding families back to you.

Why This Matters for Your Homeschool Business

Reaching homeschool families through traditional marketing can be challenging. Well Planned Advertiser uses DSP technology and a pooled homeschool audience — a unique combination of data from hundreds of homeschool websites. This ensures your ads are shown to families who are actively engaged in the homeschool community, maximizing your reach, lowering costs, and increasing conversions.

In just 1 second

How Real-Time Bidding Works

#1

Ad Space Becomes Available

When a page loads, anonymized visitor data is sent to the ad exchange.
#2

The Exchange Opens Bidding

The exchange notifies DSPs of the available ad space and visitor data.
#3

DSP Matches the Ad

The DSP identifies a matching audience and ad, triggering the bidding process.
#4

Real-Time Bidding Begins

Automated bidding follows advertiser-defined criteria and budgets.
#5

Winning Ad is Displayed

The winning ad is served instantly as the page finishes loading.

Listen To How It Works

  • Programmatic Ads

Programmatic Ads Audio Guide

Access the Complete Step-by-Step Overview

Programmatic Advertising Overview
Programmatic Advertising Overview
Programmatic Advertising Overview
Programmatic Advertising Overview
Programmatic Advertising Overview
Programmatic Advertising Overview
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Learn More

Join us each week for a live Zoom meet-up to ask questions and learn more about accomplishing your marketing  objectives.

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615.957.7411

Contact Us

P.O. Box 431
Columbia, TN 38401

Contact Us: 615.957.7411

P.O. Box 431, Columbia, TN 38401

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