COURSE DETAILS
Master DSP
Live 6-Week Course
+ One-on-One Session
Master the fundamentals of DSP and programmatic advertising with step-by-step guidance designed for homeschool businesses. This 6-week live course, led by Rebecca Farris, takes the mystery out of DSP and gives you the confidence to run successful campaigns — plus a one-on-one session to address your unique challenges.
Next Session Starts: February 6, 2025
Course Overview
- Duration: 6 Weeks
Format: Live Weekly 90-Minute Sessions (60-Minute Class + 30-Minute Q&A and Strategy Session)
- Bonus: One-on-One Strategy Session with Rebecca Farris
- Focus Areas: Goals, Tracking, Audience Creation, Creative Development, Campaign Setup, Data Analysis
- Who It’s For: Homeschool businesses looking to integrate DSP into their marketing strategy
Personalized Follow-Up Session
One-on-One Support to Implement What You’ve Learned
After completing the 6-week course, you’ll receive a one-on-one follow-up session with Rebecca Farris. This personalized meeting is your chance to get expert guidance tailored to your specific needs. Rebecca will help you apply the concepts you’ve learned, troubleshoot challenges, and refine your DSP strategies. Ensure your campaigns are optimized and ready to deliver real results with this invaluable follow-up session.
Take the First Step Toward Transforming Your Marketing
Secure Your Spot in the DSP Mastery Course
Limited spots available! This exclusive training is designed for businesses ready to take control of their marketing success with precision strategies and expert guidance. Reserve your spot today and start seeing measurable results.
$1,997
Includes 6-Week Course
+ Personalized Follow-Up Session
Rebecca Farris
Your Guide to Mastering DSP and
Transforming Your Homeschool Marketing
35 Years of Experience, Innovation, and Results in the Homeschool Community
Hi, I’m Rebecca Farris — a homeschooler, educator, business owner, and tech innovator. My homeschooling journey began in 7th grade, and I’m proud to be a homeschool graduate from the pioneer days of homeschooling. For over 35 years, I’ve been deeply involved in the homeschool community, and for the past 20 years, I’ve been at the forefront of advanced technologies designed specifically for homeschool families and businesses.
As the creator of Well Planned Advertiser, the first DSP platform tailored for the homeschool market, I understand the unique challenges of reaching your audience effectively. I’ve not only helped businesses thrive, but I’ve also homeschooled my own 5 children. This means I know the business side of marketing and the heart of a homeschooling mom — the desires, needs, and values that drive homeschool families.
My mission is to help you cut through the noise, leverage programmatic advertising, and build a winning marketing strategy that delivers real results. Whether you’re new to DSP or looking to refine your marketing approach, my courses will give you the skills, strategies, and confidence you need to thrive.
Your 6-Week Roadmap to Marketing Mastery
A Step-by-Step Breakdown of Each Week’s Training
Gain clarity and confidence with a focused approach. Each week builds on the last, guiding you through essential strategies to refine, optimize, and elevate your marketing for lasting success.
CREATIVES THAT CONVERT
Designing Ads That Drive Engagement
Week 4
In our fourth class, we’ll focus on the visual elements of your DSP campaigns. You’ll learn how to create artwork and ad creatives that capture attention and drive engagement. We’ll explore what types of visuals and messaging work best for homeschool audiences — and what to avoid.
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Rebecca will walk you through the process of designing effective ad creatives, including tips for crafting compelling calls-to-action (CTAs) and choosing visuals that align with your brand. You’ll also get a practical guide to creating HTML5 ad assets and learn some quick hacks to streamline the creative process.
By the end of this class, you’ll have a clear understanding of how to design ads that not only look great but also convert viewers into customers. We’ll finish with a Q&A session to address any challenges and brainstorm creative ideas for your campaigns.
CAMPAIGNS UNLOCKED
Building Ads That Deliver Results
Week 5
In our fifth class, we’ll bring together everything you’ve learned so far and focus on building successful DSP campaigns. You’ll learn how to structure your campaigns from start to finish, including setting clear objectives, selecting your target audiences, and choosing the right ad creatives.
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Rebecca will guide you through the process of setting realistic budgets and show you how to allocate your ad spend for the best Return on Ad Spend (ROAS). You’ll explore different campaign goals, whether you’re looking to drive website traffic, increase conversions, or build brand awareness.
We’ll also cover best practices for launching campaigns and provide strategies to ensure your campaigns are set up for success. By the end of this class, you’ll be ready to confidently launch and manage your DSP campaigns.
We’ll wrap up with a Q&A session to address any concerns, refine your campaign plans, and ensure you’re ready to take action.
RESULTS REFINED
Analyzing and Expanding Your Strategy
Week 6
In our final class, we’ll focus on analyzing and optimizing your campaigns to ensure they perform at their best. You’ll learn how to interpret essential metrics like impressions, click-through rates (CTR), conversions, and cost-per-click (CPC) to assess your campaign’s success.
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Rebecca will show you how to:
Identify what’s working and what needs improvement. You’ll learn techniques to troubleshoot conversion pixels, refine your target audiences, and adjust your ad creatives for better engagement. We’ll also explore how to scale successful campaigns and test new strategies to expand your reach.
This session wraps up with a comprehensive Q&A and strategy review, giving you the opportunity to discuss your campaign data, address challenges, and create a clear plan for ongoing optimization and growth.
DSP DEMYSTIFIED
Setting Objectives for Success
Week 1
In our first class, we’ll explore what DSPs (Demand-Side Platforms) and programmatic ads are, and how they work together to revolutionize your marketing strategy. You’ll learn how DSPs automate the process of buying ad space, enabling your ads to appear in front of the right homeschool families across websites, apps, and streaming platforms — all in real time.
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We’ll also discuss how the proper use of DSP can breathe new life into the traditional sales funnel — a historically proven system — by allowing you to digitally implement and automate each stage of the funnel. This means you can guide homeschool families from awareness to conversion more effectively and consistently than ever before.
Rebecca will provide a comprehensive overview of the entire DSP process, including tracking pixels, campaign setup, and different ad media types (banners, audio, and video ads). Through real-world examples of homeschool companies, you’ll see how DSP and programmatic ads can be used to meet specific objectives and drive sales.
The session wraps up with an interactive Q&A where you can brainstorm and refine how to apply DSP and programmatic ads to your marketing goals.
PIXELS UNLEASHED
Capturing Data for Smarter Campaigns
Week 2
In our second class, we’ll dive into pixel strategies — the backbone of a successful DSP campaign. You’ll learn why accurate tracking is crucial and how to map out a comprehensive tracking outline to capture the data you need to target homeschool families effectively.
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Rebecca will walk you through the step-by-step process of placing pixels on key touchpoints like your website, landing pages, and lead magnets. You’ll see how pixels track user behavior, giving you the insights needed to build precise, retargetable audiences. We’ll also cover how to set up conversion pixels to track key actions like purchases, sign-ups, or downloads.
We’ll discuss best practices and common pitfalls to avoid when implementing tracking strategies to ensure your setup is seamless and effective. You’ll also get tips on how to test and troubleshoot pixels to make sure they’re capturing the right data.
By the end of the session, you’ll have a solid understanding of how tracking fuels your DSP campaigns, and you’ll leave with a clear, actionable tracking plan. The class concludes with a Q&A session where you can get personalized guidance on your tracking setup and brainstorm ideas for improving your data collection.
AUDIENCE AMPLIFIED
Maximize Reach and Efficiency
Week 3
In our third class, with your objectives set and tracking pixels in place, we’ll unlock the full potential of audience creation. You’ll learn to build highly targeted audiences that ensure your message reaches the right homeschool families at the right time.
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Rebecca will show you how to:
Access the exclusive pooled homeschool audience from hundreds of pixeled websites to connect with actively engaged families.
Leverage DMP data to refine your targeting with geo-location, geo-fencing, income levels, family size, and interests.
Create new audiences or enhance existing ones with precise data points to maximize your reach and efficiency.
You’ll discover how to balance broad reach with focused targeting to keep your ad spend efficient and results-driven. We’ll also explore strategies like lookalike audiences and retargeting to optimize your campaigns.
We’ll wrap up with a Q&A where you can brainstorm strategies, get feedback, and refine your approach for real, measurable results.
Take the First Step Toward Transforming Your Marketing
Secure Your Spot in the DSP Mastery Course
Limited spots available! This exclusive training is designed for businesses ready to take control of their marketing success with precision strategies and expert guidance. Reserve your spot today and start seeing measurable results.
$1,997
Includes 6-Week Course
+ Personalized Follow-Up Session
Why Train With Us
Simplifying the Complex:
Your Guide to DSP Success
Turning Programmatic Complexity Into Clear, Actionable Strategies
35 Years of Experience
With over three decades in the homeschool industry as a homeschooler, educator, and business owner, Rebecca Farris understands the challenges you face and how to overcome them.
Making Advanced Technology Accessible
Programmatic advertising and DSPs can seem overwhelming. Rebecca breaks down these complex concepts into simple, step-by-step strategies that are easy to understand and implement — no guesswork, no confusion.
Strategies That Work for You
You’ll learn practical, targeted strategies specifically designed for homeschool businesses, blending DSP, email, social media, and content marketing to maximize results.
Personalized Support
Through live courses and one-on-one sessions, Rebecca helps you see how everything fits together, tailoring guidance to your unique business goals and challenges.
Proven Results
Rebecca’s methods have helped homeschool businesses boost their reach, increase conversions, and lower ad costs. With her clear approach, you can confidently achieve your marketing goals.
Your Questions Answered
Everything You Need to Know Before You Register
F.A.Q.
Who the Courses Are For
Who should take these courses?
These courses are ideal for homeschool business owners, marketers, and entrepreneurs who want to take their marketing strategies to the next level. If you’re struggling to reach your audience effectively, integrate DSP, or adapt to changing marketing trends, these courses are for you.
Whether you’re new to DSP or experienced in marketing, you’ll learn practical steps to:
- Refine your marketing funnels.
- Maximize retargeting with DSP.
- Align your email, social, and content strategies.
Course Content
What if I miss a live session?
All live sessions are recorded and will be available to you shortly after each class. You can access these recordings anytime, so you can review the material at your own pace. In addition to the recordings, you’ll receive all course resources, worksheets, and slide decks to ensure you stay on track.
If you have questions after watching a recording, you can ask them during the next live Q&A session or during your personalized one-on-one sessions with Rebecca. We’re here to make sure you don’t miss a thing!
Time Commitment
How much time will I need each week?
Each week, you’ll attend a 90-minute live Zoom session (60 minutes of instruction + 30 minutes of Q&A and strategy). In addition, plan for 1-2 hours of implementation time to review materials, complete worksheets, and apply what you’ve learned to your marketing efforts.
The recordings of the sessions will be available for you to revisit anytime, allowing you to learn at your own pace. The goal is to keep the time commitment manageable while ensuring you make consistent progress each week.
CASE STUDY
2024 Homeschool Season
From Declining Sales to 23% Growth
A Retargeting Success Story
The Challenge
After the iOS and Google privacy updates, a homeschool resource company saw their ability to retarget drop by over 85%. Social media ads became increasingly expensive with poor results. Despite investing heavily in social campaigns, they experienced a two-year decline in sales and struggled to reach genuine homeschool families effectively.
The Solution
By pixeling their website and using Well Planned Advertiser’s pooled homeschool audience, they regained the ability to retarget with precision. This allowed them to identify their most popular products and redirect their marketing efforts toward these high-demand items. With DSP campaigns, they reached homeschool families affordably and consistently, driving engagement and boosting sales.
Key Results
- 23% Increase in overall sales after two years of decline.
- ROI of 8.41x when including pooled audience ad spend.
- Over 13.66x ROI for retargeting campaigns
- 32% Growth in their email list alone.
- Highest web traffic in 5 years
CONCLUSION
This case study highlights how leveraging Well Planned Advertiser’s DSP platform can reverse declining sales, improve targeting precision, and maximize marketing ROI. By tapping into the pooled homeschool audience and implementing strategic retargeting, this homeschool resource company not only overcame the limitations of social media and privacy restrictions but also unlocked new opportunities for growth.
With a 23% increase in sales, an impressive 8.41x ROI, and a staggering 13.66x ROI on retargeting, they were able to achieve results that traditional marketing methods couldn’t deliver. Additionally, growing their email list by 32% and reaching their highest web traffic in 5 years solidified their long-term success.
This success story demonstrates that with the right tools, homeschool businesses can connect with their audience consistently, affordably, and effectively — turning challenges into opportunities for growth and innovation.
Take the First Step Toward Transforming Your Marketing
Secure Your Spot in the DSP Mastery Course
Limited spots available! This exclusive training is designed for businesses ready to take control of their marketing success with precision strategies and expert guidance. Reserve your spot today and start seeing measurable results.
