CASE STUDIES
Real Results from 2024
See How Businesses Achieve Marketing Success
Explore recent success stories from 2024 featuring businesses that transformed their marketing strategies with Rebecca Farris and Well Planned Advertiser. Discover how data-driven strategies, personalized coaching, and expert insights delivered measurable results across multiple industries.
Each of these case studies highlights how personalized strategies and precision tools helped businesses overcome challenges, expand their audience, and achieve outstanding results. Click below to explore how these strategies could work for your business.
Case Study #1
Reversing Declining Sales with DSP Retargeting
Facing a two-year decline in sales, this homeschool business implemented a precise DSP retargeting strategy. By focusing on high-converting products and leveraging a pooled homeschool audience, they saw a remarkable 23% increase in sales and expanded their email list by 32%, all while achieving a significant return on investment.
Case Study #2
Abandoned Cart Recovery with Retargeting
This education product developer faced challenges with abandoned carts until they implemented a data-driven retargeting strategy. By focusing on warm audiences and serving ads specifically to past visitors, they successfully re-engaged lost customers and turned missed opportunities into completed sales.
Case Study #3
Funnel Optimization & ROI Growth Through Expert Coaching
Learn how a curriculum publisher overhauled their marketing funnel with Rebecca’s expert guidance. Through personalized strategy coaching, they restructured their ad spend, optimized audience segmentation, and improved their sales funnel performance, resulting in a 9.8x return on ad spend and increased lead quality.
Case Study #4
Special Promotion Success
Discover how this homeschool company transformed their annual promotional sale with a data-driven strategy. By launching a pre-sale campaign two weeks in advance, they generated early interest, reduced ad costs, and achieved record-breaking sales growth with an 8x return on ad spend through strategic retargeting.
Case Study #5
Maximizing Results on a Limited Budget
A small curriculum publisher took the Master DSP course and tested DSP in 2024 with a $1,000 budget over five months, achieving an 11.75x ROI and half a million impressions on just $6.50 a day. By focusing solely on retargeting website traffic, they maximized results and are now expanding their marketing to target the pooled audience and segment campaigns by product type.
Case Study #6
Reaching Homeschool High Schoolers on a Targeted Budget
A college partnered with Rebecca to reach homeschool high schoolers using a data-driven DSP strategy. By narrowing the 1.6 million pooled audience to high school-related resources and services, they reduced costs while increasing impact. Retargeting their landing page and testing multiple ad creatives boosted site traffic, campus visit requests, and information packet inquiries.
Proven Impact Across Every Strategy
See the Results Our Clients Have Achieved with Personalized Coaching and DSP Mastery
Average Sales Increase: +23%
Clients experienced significant sales growth after implementing personalized marketing strategies.
Highest ROI Achieved: 29x Return on Ad Spend
A curriculum publisher optimized their marketing funnel and saw a remarkable return on investment.
Email List Growth: +32% Increase
Clients expanded their reach by building highly targeted and engaged email lists.
Abandoned Cart Conversions: 30% Sales Recovered
A retargeting campaign successfully re-engaged missed sales opportunities.
Ready to See These Results in Your Business?
Explore how personalized coaching and data-driven strategies can transform your marketing success.
Why These Strategies Deliver Results
The Winning Formula Behind Our Clients' Success
Precision Audience Targeting
By leveraging advanced DSP strategies and the pooled homeschool audience, our clients reached the right audience with minimal ad spend waste. This ensures marketing dollars are spent on those most likely to convert.
Data-Driven Optimization
Throughout each campaign, results were continually measured and adjusted based on key performance indicators. This ongoing refinement helped maximize ROI and improve efficiency.
Holistic Funnel Approach
Rather than relying on a single channel, our strategies integrate DSP retargeting, email marketing, social media, and content strategies for a comprehensive marketing system that drives consistent results.
Personalized Coaching & Tools
Each client received one-on-one guidance with Rebecca Farris, ensuring strategies were customized to their unique business goals. The focus on both teaching and implementation created lasting impact beyond the campaigns.
By combining personalized coaching, proven strategies, and data-driven insights, these businesses transformed their marketing—and so can you.
Ready to Achieve Results Like These?
Take the Next Step Toward Transforming Your Marketing Strategy
You’ve seen how businesses just like yours have transformed their results with personalized coaching, data-driven strategies, and expert guidance. Now it’s your turn to create a winning marketing strategy that delivers measurable success.
Limited spots available for 2024! Don’t wait—secure your personalized strategy session with Rebecca Farris today.
Got Questions? We've Got Answers.
Everything You Need to Know Before Getting Started
If you’re a homeschool business or educational entrepreneur looking to scale your results, grow your audience, and optimize your ad strategies, this coaching is designed for you.
No problem! Rebecca provides step-by-step guidance, including beginner-friendly strategies to help you confidently use DSP for retargeting and audience expansion.
Results vary based on your starting point and marketing efforts, but the most impactful results typically emerge around 60-90 days after campaign launch. Achieving success takes both preparation and strategy. The sooner you start, the better — you’ll need time to prepare, optimize your assets, and ensure everything is set up correctly before launching your campaigns. Starting now gives you the best opportunity for long-term success.
What sets this program apart is the exclusive access to a pooled homeschool audience—a unique, highly targeted group of over 1 million engaged homeschool families. Plus, it’s the only platform offering DSP access with a low $5 per day, per campaign minimum spend, making professional-level marketing strategies more affordable and accessible than anywhere else. Combined with Rebecca Farris’s 30+ years of homeschool marketing expertise and personalized coaching, this program delivers unmatched tools and insights tailored for your industry.
Yes, the minimum ad spend is $5 a day per campaign. However, to see impactful results, you’ll want to budget for the pooled audience. With CPM as low as $1.50, reaching 100,000 impressions a month would cost approximately $150. Budgeting for higher reach allows you to maximize visibility and improve campaign performance more effectively.
