2024 CASE STUDY
Funnel Optimization & ROI Growth Through Expert Coaching
How Personalized Coaching
Transformed Marketing Efficiency
Under the expert guidance of Rebecca, a homeschool curriculum company overcame stagnating growth despite a steady influx of website traffic. Rebecca’s personalized coaching approach helped the company identify gaps in their marketing funnel and implement targeted strategies for improved performance.
Due to restrictions in retargeting through walled garden systems like Facebook, Instagram, and Google Ads, the company was allocating a significant portion of its ad budget to the very top of the funnel, which increased website visits but left significant potential untapped without the ability to retarget. With Rebecca’s mentorship, they leveraged DSP retargeting to restructure their ad spend into a more traditional funnel system, balancing efforts across all stages of the customer journey.
Besides leveling out the ad spend appropriately, pixel data also revealed which products customers were most interested in, allowing for more focused retargeting and the expansion of high-performing product categories. Additionally, the company shifted its focus to using a lead magnet for new visitors, knowing they could retarget for conversions instead of prioritizing immediate sales. This strategic shift not only improved lead retention but also resulted in a 19% revenue growth and a 9.8x return on ad spend.
The Challenge
Converting Traffic into Sales
Despite consistent web traffic generated through Google Ads, social media campaigns, and SEO efforts, the company struggled with low conversion rates. Many potential customers visited the site but dropped off before completing a purchase, leading to underperformance in revenue relative to ad spend.
Recognizing the need for a clearer approach, Rebecca provided expert coaching to help the company identify gaps and clarify their marketing funnel. Through her mentorship, they were able to assess their current strategies and pinpoint areas where prospects were slipping away, emphasizing the importance of a guided, step-by-step customer journey.
The Solution
Funnel Restructuring & DSP Integration
With Rebecca’s coaching, the company implemented the following strategies to optimize their funnel:
Funnel Segmentation: Rebecca guided the company in redefining the customer journey by creating top, middle, and bottom-of-funnel stages with tailored messaging and offers.
Pixel Tracking Optimization: Through her coaching insights, pixels were added on key pages, including product pages, cart pages, and checkout confirmations, to track user behavior more accurately.
DSP Retargeting Layers: Rebecca recommended multiple retargeting layers for each funnel stage, focusing on engagement patterns and abandoned sessions.
Content Personalization: Coaching emphasized creating stage-specific ad creatives with personalized messaging based on where users were in the buying cycle.
The Results
Increased Revenue & Return on Investment
The funnel optimization and DSP campaign, guided by expert coaching, yielded remarkable results:
19% Revenue Growth: Enhanced targeting and funnel adjustments resulted in a substantial increase in sales, all under expert coaching direction.
9.8x Return on Ad Spend: Strategic audience segmentation and retargeting, implemented with coaching insights, maximized ROI.
Decrease in Cart Abandonment: Funnel restructuring and targeted retargeting, based on coaching recommendations, reduced drop-offs by 18%.
Improved Lead Quality: Leads captured were more engaged, leading to better long-term retention and repeat purchases, with guidance on focusing lead magnets.
Key Takeaways
Lessons for Funnel Optimization
Expert Coaching Provides Clarity: Rebecca’s mentorship was instrumental in identifying gaps and restructuring the marketing funnel for better efficiency.
Segmentation Matters: Clearly defined funnel stages, guided by expert coaching, allowed for more effective targeting and messaging.
Layered Retargeting Works: Multiple DSP layers, recommended during coaching, ensured consistent re-engagement with prospects.
Data-Driven Adjustments: With coaching insights, pixel data was leveraged effectively to continuously optimize messaging and offers.
Consistency Delivers Results: Maintaining a clear funnel structure, with ongoing coaching support, led to sustainable revenue growth.
Conclusion
This case study highlights how expert coaching can transform marketing strategies. Rebecca’s personalized guidance empowered this homeschool curriculum company to realign their ad spend, better segment audiences, and leverage data-driven retargeting strategies for sustainable revenue growth. Coaching not only provided clarity but also delivered actionable strategies that yielded impressive results, demonstrating how professional mentorship can be a game-changer for businesses seeking long-term success. to funnel optimization and DSP retargeting can significantly impact revenue growth and marketing ROI when executed with data-driven insights and audience segmentation.
Ready to Achieve Results Like These?
Take the Next Step Toward Transforming Your Marketing Strategy
You’ve seen how businesses just like yours have transformed their results with personalized coaching, data-driven strategies, and expert guidance. Now it’s your turn to create a winning marketing strategy that delivers measurable success.
Limited spots available for 2024! Don’t wait—secure your personalized strategy session with Rebecca Farris today.
