Managed Programmatic Ad Services
Let Me Help Your Business!
I’m Rebecca Farris, the owner and creator of Well Planned Advertiser. When I started my business, about 30 years ago, I wore every hat. From product creation, web design, huffing it to conventions, e-mail marketing, social advertising, research and development, software design, and even warehouse fulfillment.
Today, technology in marketing is rapidly changing. If you’re already juggling multiple hats, yet need to add programmatic ads in order to stay competitive and in the market, I’m here to help.
My Brands
Let Me Do the Heavy Lifting
A Comprehensive Marketing Plan
Create
I begin by meeting with you to understand your business, marketing objectives, obstacles, and long term vision. Using this information, I craft a custom comprehensive strategy to meet your advertising goals.
Execute
With strategy in hand, I execute each step utilizing my rich marketing assets that include email lists, pooled homeschool audiences, data platforms, and geo-fencing technology.
Manage
My management includes a year long structured plan that focuses on nurturing and converting your website visitors. I manage, calibrate, analyze, and optimize each step of the plan.
Marketing Strategy FOCUS
We Help You Step-by-Step Accomplish Your Marketing Objectives
1
Pixel Strategy
A Well Developed Strategy is Key to DSP Success
2
Historical Data
Utilizing Your E-Mail List to Jump Start Re-Engagement
3
Retargeting Leads
Comprehensive Approach to Nurture Your Leads
4
Optimize Campaigns
Daily Optimization to Convert Hot Leads
Pixel Strategy
A Well Developed Strategy is Key to DSP Success
Incorporating programmatic ads with a DSP platform give you the technology to engage, but it’s the pixel strategy that determines the success of using this technology. I help you develop a well thought out pixel strategy followed by complete installation of your pixel code.
Historical Data
Utilizing Your E-Mail List to Jump Start Re-Engagement
We jump start your marketing objectives by driving traffic to your website through engaging with your historical data. By segmenting and uploading your e-mail list to the DMP, you can immediately take advantage of retargeting your warm leads.
Retargeting Leads
Comprehensive Approach to Nurture Your Leads
With pixels in place, we monitor the data and develop a variety of campaigns. We begin with retargeting website visitors who show interest in specific products or services, expanding your brand visibility with pooled audiences, and incorporating an abandoned cart campaign.
Optimize Campaigns
Daily Optimization to Convert Hot Leads
With managed services, we check-in daily on your campaigns and pixels. We watch and adjust campaign CPM, impression frequency, and budgets. With campaign optimization, you’ll begin to see your marketing objectives come to life!
Our Rich Data Sets
the largest homeschool reach available
Pooled Homeschool Audiences
Growing Every Week!
Well Planned Advertiser's pooled homeschool audiences are dynamic and ever-growing lists of real-life website visitors to hundreds of small, medium, and large homeschool companies.Homeschool Email List
Over 240k
We go beyond website visits and expand campaign reach and list building by utilizing our homeschool email list to deploy emails and build audiences in the DSP for programmatic campaigns.Data Management Platform (DMP)
Over 1m
Access to the richest sets of demographic with real-life online and offline activity, DMP data allows us to build audiences that have searched for specific words, purchased homeschool curriculum, or have been reading on websites with specific contextual words.Demand Side Platform (DSP)
Geo-Targeting
Well Planned Advertiser's platform has advanced geo-targeting capabilities allowing us to target a distance from an address, longitude and latitude, zip codes, state or states, regions or nationwide.Your Email List
You upload your email list directly to the Data Management Platforms and it will return to Well Planned Advertiser an audience that can be used to retarget your highest quality leads.
Your Website Traffic
As part of the technology onboarding, we will pixel your website with a variety of pixels in order to retarget your visitors but also exclude anyone who has already converted.
Managed Marketing
a full service solution
When you choose to market your brand with us, we create a comprehensive strategy that fits your vision and goal. We will consult with you and then begin developing the message, content, and marketing assets. We create your listing, take care of the technical side of tracking, and then give you access to view reporting!
Speak with a marketing specialist to learn more
Fill out the form below and a representative will reach out to schedule a meeting.
