COURSES & TRAINING
Overcome Your Biggest Homeschool Marketing Challenges
Find, Reach, and Retarget
Homeschool Families Effectively
Are you struggling to reach homeschool families in a reliable, affordable way? Traditional marketing methods often miss the mark — but it doesn’t have to be that way. Join courses led by Rebecca Farris, a homeschool industry veteran with over 35 years of experience and the creator of the first DSP platform designed specifically for the homeschool market.
In These Courses, You’ll Learn to:
Find the Hard-to-Reach
Homeschool Audience
Discover how our pooled homeschool audience — built from over 40 popular homeschool brands — gives you access to the most accurate and engaged homeschool audience available.
Available Size
January 2025: 1.6 Million
Market Affordably
with a High ROI
Avoid the high costs of social media, email blasts, and print ads. Learn how to achieve CPMs as low as $2 and enjoy an ROI between 6x and 30x through programmatic advertising.
Retarget Effectively
Anywhere Your Audience Goes
Don’t lose potential customers because of the limitations of closed platforms like social media and search engines. Our platform allows you to retarget homeschool visitors seamlessly across the web, apps, podcasts, and streaming services — no matter where they go next.
Rebecca Farris
Your Guide to Mastering DSP and
Transforming Your Homeschool Marketing
35 Years of Experience, Innovation, and Results in the Homeschool Community
Hi, I’m Rebecca Farris — a homeschooler, educator, business owner, and tech innovator. My homeschooling journey began in 7th grade, and I’m proud to be a homeschool graduate from the pioneer days of homeschooling. For over 35 years, I’ve been deeply involved in the homeschool community, and for the past 20 years, I’ve been at the forefront of advanced technologies designed specifically for homeschool families and businesses.
As the creator of Well Planned Advertiser, the first DSP platform tailored for the homeschool market, I understand the unique challenges of reaching your audience effectively. I’ve not only helped businesses thrive, but I’ve also homeschooled my own 5 children. This means I know the business side of marketing and the heart of a homeschooling mom — the desires, needs, and values that drive homeschool families.
My mission is to help you cut through the noise, leverage programmatic advertising, and build a winning marketing strategy that delivers real results. Whether you’re new to DSP or looking to refine your marketing approach, my courses will give you the skills, strategies, and confidence you need to thrive.
COURSE OPTIONS
Choose the Training That Fits Your Needs
Master DSP
Live 6-Week Course
+ One-on-One Session
Unlock the Power of Programmatic Ads
Gain step-by-step guidance on integrating DSP into your marketing. This 6-week live course covers goals, tracking, audiences, creatives, campaigns, and data analysis — and includes a personalized one-on-one session with Rebecca Farris after the course to address your unique challenges.
⏳ Limited Spots Available
Next Session: April 3, 2025
Preparing for 2025
Live 8-Week Course
+ 2 One-on-One Sessions
Achieve Homeschool
Marketing Success
Go beyond DSP and refine your marketing strategy for 2025.
In today’s fast-paced market, what worked last year may not deliver results this year. Learn how to adapt to trends, pivot strategies, and align your email, social, and content efforts for stronger DSP results. Includes two personalized one-on-one sessions for guidance.
⏳ Limited Spots Available
Next Session: April 17, 2025
360° Strategy
Personalized 1-on-1
Strategizing & Training
Craft a High-Performing Marketing Plan
Get a custom, hands-on strategy to grow your business. Work with Rebecca Farris to assess your needs, optimize processes, and build a year-long plan integrating DSP, email, social media, and content — with creative solutions to boost brand awareness and conversions.
⏳ Limited Availability
Schedule Your Consult Now
Real Results. Real Growth.
What Our Clients Are Saying About Working with Rebecca Farris
Working with Rebecca and the Well Planned Advertiser transformed our Black Friday sales approach. The personalized strategy not only helped us build early momentum but also tripled our sales compared to previous years. The combination of early audience targeting and retargeting strategies gave us results we couldn't have achieved alone.
Homeschool Resource Company Owner
Case Study: Promotional Success
