COURSES & TRAINING
Overcome Your Biggest Homeschool Marketing Challenges
Find, Reach, and Retarget Homeschool Families Effectively
Are you struggling to reach homeschool families in a reliable, affordable way? Traditional marketing methods often miss the mark — but it doesn’t have to be that way. Join courses led by Rebecca Farris, a homeschool industry veteran with over 35 years of experience and the creator of the first DSP platform designed specifically for the homeschool market.
In These Courses, You’ll Learn to:
Find the Hard-to-Reach
Homeschool Audience
Discover how our pooled homeschool audience — built from over 40 popular homeschool brands — gives you access to the most accurate and engaged homeschool audience available.
Market Affordably
with a High ROI
Avoid the high costs of social media, email blasts, and print ads. Learn how to achieve CPMs as low as $1 and enjoy an ROI between 6x and 30x through programmatic advertising.
Retarget Effectively
Anywhere Your Audience Goes
Don’t lose potential customers because of the limitations of closed platforms like social media and search engines. Our platform allows you to retarget homeschool visitors seamlessly across the web, apps, podcasts, and streaming services — no matter where they go next.
Rebecca Farris
Your Guide to Mastering DSP and Transforming Homeschool Marketing
35 Years of Experience, Innovation, and Results in the Homeschool Community
Hi, I’m Rebecca Farris — a homeschooler, educator, business owner, and tech innovator. My homeschooling journey began in 7th grade, and I’m proud to be a homeschool graduate from the pioneer days of homeschooling. For over 35 years, I’ve been deeply involved in the homeschool community, and for the past 20 years, I’ve been at the forefront of advanced technologies designed specifically for homeschool families and businesses.
As the creator of Well Planned Advertiser, the first DSP platform tailored for the homeschool market, I understand the unique challenges of reaching your audience effectively. I’ve not only helped businesses thrive, but I’ve also homeschooled my own 5 children. This means I know the business side of marketing and the heart of a homeschooling mom — the desires, needs, and values that drive homeschool families.
My mission is to help you cut through the noise, leverage programmatic advertising, and build a winning marketing strategy that delivers real results.
Whether you’re new to DSP or looking to refine your marketing approach, my courses will give you the skills, strategies, and confidence you need to thrive.
COURSE OPTIONS
Choose the Training That Fits Your Needs
Master DSP
Live 6-Week Course
+ One-on-One Session
Unlock the Power of Programmatic Ads
Gain step-by-step guidance on integrating DSP into your marketing. This 6-week live course covers goals, tracking, audiences, creatives, campaigns, and data analysis — and includes a personalized one-on-one session with Rebecca Farris after the course to address your unique challenges.
⏳ Limited Spots Available
Next Session Starts: January 16, 2025
Preparing for 2025
Live 8-Week Course
+ 2 One-on-One Sessions
Plan Your Homeschool Marketing Strategy
Go beyond DSP and refine your entire marketing approach for 2025. In today’s fast-paced marketing world, strategies that worked last year may fall short this year. Learn to pivot effectively, adapt to emerging trends, and align your email, social, and content strategies to maximize your DSP campaigns. Includes two personalized one-on-one sessions to guide you.
⏳ Limited Spots Available
Next Session Starts: January 9, 2025
Comprehensive Marketing Strategy
Personalized 1-on-1
Strategizing & Training
Build a Holistic Marketing Plan
Get a custom, hands-on strategy to grow your business. Work with Rebecca Farris to assess your needs, optimize processes, and build a year-long plan integrating DSP, email, social media, and content — with creative solutions to boost brand awareness and conversions.
⏳ Limited Availability
Schedule Your Training Now
Why Train With Us
Simplifying the Complex:
Your Guide to DSP Success
Turning Programmatic Complexity Into Clear, Actionable Strategies
🧭 35 Years of Experience
With over three decades in the homeschool industry as a homeschooler, educator, and business owner, Rebecca Farris understands the challenges you face and how to overcome them.
🚀 Making Advanced Technology Accessible
Programmatic advertising and DSPs can seem overwhelming. Rebecca breaks down these complex concepts into simple, step-by-step strategies that are easy to understand and implement — no guesswork, no confusion.
🎯 Strategies That Work for You
You’ll learn practical, targeted strategies specifically designed for homeschool businesses, blending DSP, email, social media, and content marketing to maximize results.
🤝 Personalized Support
Through live courses and one-on-one sessions, Rebecca helps you see how everything fits together, tailoring guidance to your unique business goals and challenges.
📈 Proven Results
Rebecca’s methods have helped homeschool businesses boost their reach, increase conversions, and lower ad costs. With her clear approach, you can confidently achieve your marketing goals.
Course Details
Master DSP
Live 6-Week Course + One-on-One Session with Rebecca Farris
Master the fundamentals of DSP and programmatic advertising with step-by-step guidance designed for homeschool businesses. This 6-week live course, led by Rebecca Farris, takes the mystery out of DSP and gives you the confidence to run successful campaigns — plus a one-on-one session to address your unique challenges.
- Duration: 6 Weeks
Format: Live Weekly 90-Minute Sessions (60-Minute Class + 30-Minute Q&A and Strategy Session)
- Bonus: One-on-One Strategy Session with Rebecca Farris
- Focus Areas: Goals, Tracking, Audience Creation, Creative Development, Campaign Setup, Data Analysis
- Who It’s For: Homeschool businesses looking to integrate DSP into their marketing strategy
Next Session Starts: January 16, 2025
DSP DEMYSTIFIED
Setting Objectives for Success
Week 1
In our first class, we’ll explore what DSPs (Demand-Side Platforms) and programmatic ads are, and how they work together to revolutionize your marketing strategy. You’ll learn how DSPs automate the process of buying ad space, enabling your ads to appear in front of the right homeschool families across websites, apps, and streaming platforms — all in real time.
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We’ll also discuss how the proper use of DSP can breathe new life into the traditional sales funnel — a historically proven system — by allowing you to digitally implement and automate each stage of the funnel. This means you can guide homeschool families from awareness to conversion more effectively and consistently than ever before.
Rebecca will provide a comprehensive overview of the entire DSP process, including tracking pixels, campaign setup, and different ad media types (banners, audio, and video ads). Through real-world examples of homeschool companies, you’ll see how DSP and programmatic ads can be used to meet specific objectives and drive sales.
The session wraps up with an interactive Q&A where you can brainstorm and refine how to apply DSP and programmatic ads to your marketing goals.
PIXELS UNLEASHED
Capturing Data for Smarter Campaigns
Week 2
In our second class, we’ll dive into pixel strategies — the backbone of a successful DSP campaign. You’ll learn why accurate tracking is crucial and how to map out a comprehensive tracking outline to capture the data you need to target homeschool families effectively.
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Rebecca will walk you through the step-by-step process of placing pixels on key touchpoints like your website, landing pages, and lead magnets. You’ll see how pixels track user behavior, giving you the insights needed to build precise, retargetable audiences. We’ll also cover how to set up conversion pixels to track key actions like purchases, sign-ups, or downloads.
We’ll discuss best practices and common pitfalls to avoid when implementing tracking strategies to ensure your setup is seamless and effective. You’ll also get tips on how to test and troubleshoot pixels to make sure they’re capturing the right data.
By the end of the session, you’ll have a solid understanding of how tracking fuels your DSP campaigns, and you’ll leave with a clear, actionable tracking plan. The class concludes with a Q&A session where you can get personalized guidance on your tracking setup and brainstorm ideas for improving your data collection.
AUDIENCE AMPLIFIED
Maximize Reach and Efficiency
Week 3
In our third class, with your objectives set and tracking pixels in place, we’ll unlock the full potential of audience creation. You’ll learn to build highly targeted audiences that ensure your message reaches the right homeschool families at the right time.
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Rebecca will show you how to:
Access the exclusive pooled homeschool audience from hundreds of pixeled websites to connect with actively engaged families.
Leverage DMP data to refine your targeting with geo-location, geo-fencing, income levels, family size, and interests.
Create new audiences or enhance existing ones with precise data points to maximize your reach and efficiency.
You’ll discover how to balance broad reach with focused targeting to keep your ad spend efficient and results-driven. We’ll also explore strategies like lookalike audiences and retargeting to optimize your campaigns.
We’ll wrap up with a Q&A where you can brainstorm strategies, get feedback, and refine your approach for real, measurable results.
CREATIVES THAT CONVERT
Designing Ads That Drive Engagement
Week 4
In our fourth class, we’ll focus on the visual elements of your DSP campaigns. You’ll learn how to create artwork and ad creatives that capture attention and drive engagement. We’ll explore what types of visuals and messaging work best for homeschool audiences — and what to avoid.
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Rebecca will walk you through the process of designing effective ad creatives, including tips for crafting compelling calls-to-action (CTAs) and choosing visuals that align with your brand. You’ll also get a practical guide to creating HTML5 ad assets and learn some quick hacks to streamline the creative process.
By the end of this class, you’ll have a clear understanding of how to design ads that not only look great but also convert viewers into customers. We’ll finish with a Q&A session to address any challenges and brainstorm creative ideas for your campaigns.
CAMPAIGNS UNLOCKED
Building Ads That Deliver Results
Week 5
In our fifth class, we’ll bring together everything you’ve learned so far and focus on building successful DSP campaigns. You’ll learn how to structure your campaigns from start to finish, including setting clear objectives, selecting your target audiences, and choosing the right ad creatives.
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Rebecca will guide you through the process of setting realistic budgets and show you how to allocate your ad spend for the best Return on Ad Spend (ROAS). You’ll explore different campaign goals, whether you’re looking to drive website traffic, increase conversions, or build brand awareness.
We’ll also cover best practices for launching campaigns and provide strategies to ensure your campaigns are set up for success. By the end of this class, you’ll be ready to confidently launch and manage your DSP campaigns.
We’ll wrap up with a Q&A session to address any concerns, refine your campaign plans, and ensure you’re ready to take action.
RESULTS REFINED
Analyzing and Expanding Your Strategy
Week 6
In our final class, we’ll focus on analyzing and optimizing your campaigns to ensure they perform at their best. You’ll learn how to interpret essential metrics like impressions, click-through rates (CTR), conversions, and cost-per-click (CPC) to assess your campaign’s success.
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Rebecca will show you how to:
Identify what’s working and what needs improvement. You’ll learn techniques to troubleshoot conversion pixels, refine your target audiences, and adjust your ad creatives for better engagement. We’ll also explore how to scale successful campaigns and test new strategies to expand your reach.
This session wraps up with a comprehensive Q&A and strategy review, giving you the opportunity to discuss your campaign data, address challenges, and create a clear plan for ongoing optimization and growth.
Personalized Follow-Up Session
One-on-One Support to Implement What You’ve Learned
After completing the 6-week course, you’ll receive a one-on-one follow-up session with Rebecca Farris. This personalized meeting is your chance to get expert guidance tailored to your specific needs. Rebecca will help you apply the concepts you’ve learned, troubleshoot challenges, and refine your DSP strategies. Ensure your campaigns are optimized and ready to deliver real results with this invaluable follow-up session.
$1,997
Includes 6-Week Course + Personalized Follow-Up Session
CASE STUDY
2024 Homeschool Season
From Declining Sales to 23% Growth
A Retargeting Success Story
The Challenge
After the iOS and Google privacy updates, a homeschool resource company saw their ability to retarget drop by over 85%. Social media ads became increasingly expensive with poor results. Despite investing heavily in social campaigns, they experienced a two-year decline in sales and struggled to reach genuine homeschool families effectively.
The Solution
By pixeling their website and using Well Planned Advertiser’s pooled homeschool audience, they regained the ability to retarget with precision. This allowed them to identify their most popular products and redirect their marketing efforts toward these high-demand items. With DSP campaigns, they reached homeschool families affordably and consistently, driving engagement and boosting sales.
Key Results
- 23% Increase in overall sales after two years of decline.
- ROI of 8.41x when including pooled audience ad spend.
- Over 13.66x ROI for retargeting campaigns
- 32% Growth in their email list alone.
- Highest web traffic in 5 years
CONCLUSION
This case study highlights how leveraging Well Planned Advertiser’s DSP platform can reverse declining sales, improve targeting precision, and maximize marketing ROI. By tapping into the pooled homeschool audience and implementing strategic retargeting, this homeschool resource company not only overcame the limitations of social media and privacy restrictions but also unlocked new opportunities for growth.
With a 23% increase in sales, an impressive 8.29x ROI, and a staggering 250x ROI on retargeting, they were able to achieve results that traditional marketing methods couldn’t deliver. Additionally, growing their email list by 32% and reaching their highest web traffic in 5 years solidified their long-term success.
This success story demonstrates that with the right tools, homeschool businesses can connect with their audience consistently, affordably, and effectively — turning challenges into opportunities for growth and innovation.
Course Details
Preparing for 2025
Live 8-Week Course + 2 One-on-One Session with Rebecca Farris
Go beyond DSP and refine your entire marketing strategy for 2025. In this 8-week live course, homeschool marketing expert Rebecca Farris guides you through the essential steps to pivot your strategies, adapt to emerging trends, and integrate DSP into every stage of your funnel. Plus, enjoy two personalized one-on-one sessions to tailor your roadmap and ensure success.
Duration: 8 Weeks
Format: Live Weekly 90-Minute Sessions (60-Minute Class + 30-Minute Q&A and Strategy Session)
Bonus: Two One-on-One Strategy Sessions with Rebecca Farris
Focus Areas: Marketing Trends, Funnel Strategy, Website Optimization, Email, Social, Search, DSP Integration, Data Analysis
Who It’s For: Homeschool businesses ready to elevate their marketing strategy for 2025
Next Session Starts: January 9, 2025
MARKETING SHIFTS
Navigating the 2025 Landscape
Week 1
Lesson Description
Challenges, Opportunities, and the Hidden Advantage of DSP
In our first class, we’ll explore how the advertising landscape has shifted due to privacy updates, platform changes, and evolving user behaviors. We’ll break down the challenges that homeschool marketers face and the opportunities that these changes present. You’ll learn how DSP (Demand-Side Platform) advertising offers a unique advantage by overcoming these obstacles and delivering more precise, effective marketing.
We’ll cover how different marketing avenues — including email marketing, search result ads, social media, and organic traffic — are performing in the current climate. You’ll learn what types of homeschoolers you can expect to find on each platform and what kinds of results are realistic. We’ll also hint at the critical strategy that ties everything together, which will be revealed in later lessons.
The session concludes with an interactive Q&A, giving you the chance to ask questions and identify the key challenges you’re facing in your marketing efforts.
FUNNEL STRATEGIES
Building Funnels with DSP
Week 2
Lesson Description
Building Funnels That Leverage the Missing Link
In this class, we’ll dive into the power of starting with your end goal and building a sales funnel backward to achieve it. You’ll learn how to define your final desire — whether that’s a product sale, course enrollment, or consultation booking — and map out each stage of the funnel: Awareness, Interest, Desire, and Action.
We’ll discuss how to structure your strategies on platforms like email, social media, and search to drive traffic to your website. This sets the stage for integrating DSP retargeting effectively. You’ll get a preview of the missing link that makes your funnel work seamlessly with DSP and maximizes conversions.
The session wraps up with a Q&A where you’ll outline your own funnel goals and brainstorm initial strategies for integrating DSP.
WEBSITE OPTIMIZATION
Content That Fuels DSP
Week 3
Lesson Description
Optimizing Your Site to Unlock the Strategy
In our third class, we’ll focus on creating website content that not only attracts homeschool families but also sets up your DSP campaigns for success. You’ll learn how to design landing pages, blog posts, and lead magnets that drive traffic and capture essential data for retargeting.
We’ll cover how to ensure your website is optimized for DSP pixel tracking, allowing you to gather the right information about your visitors. By the end of this session, you’ll understand how your website content plays a pivotal role in activating the hidden strategy for 2025 marketing success.
We’ll finish with a practical exercise to audit your website content and identify areas for improvement, followed by an interactive Q&A.
TRAFFIC SOURCES
Email & Search Strategies
Week 4
Lesson Description
Fueling Your Funnel with the Right Kind of Traffic
In this class, we’ll explore how to use email marketing and search ads to drive high-quality traffic to your website. You’ll learn how to structure email sequences that nurture leads and use search ads to capture high-intent homeschoolers actively looking for resources.
We’ll discuss how to create engaging email content, effective calls to action, and search ad strategies that direct visitors to targeted landing pages. This traffic becomes the fuel for your DSP campaigns, enabling you to retarget visitors across multiple platforms.
We’ll conclude with a Q&A session and a worksheet to help you outline your next email campaign and search ad strategy.
SOCIAL MEDIA
Driving Traffic for DSP
Week 5
Lesson Description
Leveraging Social Platforms to Activate the Hidden Strategy
In our fifth class, we’ll shift the focus of your social media efforts from engagement metrics to driving traffic to your website. You’ll learn how to design social posts and ads that not only capture attention but also encourage homeschool families to visit your site.
We’ll cover how to craft compelling content, choose the right platforms, and use paid social ads effectively. You’ll also discover how social traffic integrates seamlessly with DSP retargeting to keep your brand top of mind across the web.
We’ll end with a Q&A and a collaborative exercise to brainstorm social media campaigns designed to feed your DSP funnel.
DSP INTEGRATION
Bringing Funnels to Life
Week 6
Lesson Description
Unlocking the Missing Link for 2025 Success
This class reveals the critical strategy that ties your entire marketing approach together. You’ll learn how to set up DSP audiences, develop campaigns, and align your messaging to guide homeschool families through each stage of your funnel.
We’ll cover best practices for audience segmentation, retargeting strategies, and creating campaigns that work in sync with your email, social, and content efforts. By the end, you’ll see how the missing link can transform your DSP campaigns and maximize your ROI.
We’ll wrap up with a Q&A and a hands-on workshop to refine your DSP campaigns and audience settings.
DATA INSIGHTS
Measuring and Optimizing
Week 7
Lesson Description
Uncover Insights to Refine Your Strategy
In this class, we’ll focus on tracking the performance of your email, social, and DSP campaigns. You’ll learn how to analyze key metrics, such as website traffic, conversion rates, and retargeting effectiveness.
We’ll discuss how to use these insights to identify what’s working, what needs improvement, and how to pivot your strategies effectively. You’ll also discover how ongoing optimization ensures you stay ahead of marketing trends in 2025.
The session ends with a Q&A and a worksheet to help you set up your analytics and tracking dashboards.
MARKETING ROADMAP
Your Plan for 2025
Week 8
Lesson Description
Your Blueprint for Success
In our final class, we’ll bring everything together into a cohesive, year-long marketing plan. You’ll learn how to prioritize immediate actions, set long-term goals, and create milestones to track your progress.
We’ll ensure your roadmap integrates DSP retargeting at every level, leveraging the hidden strategy to keep your marketing effective and adaptable throughout 2025. You’ll leave with a clear, actionable plan and the confidence to implement it.
We’ll conclude with a final Q&A and guidance on preparing for your one-on-one session with Rebecca.
Personalized Follow-Up Sessions
Expert Support to Refine and Implement Your Strategy
Throughout the 8-week course, you’ll receive two one-on-one sessions with Rebecca Farris to ensure you’re ready to conquer 2025 with confidence. These personalized meetings are your chance to get expert guidance tailored to your business, challenges, and goals.
Rebecca will help you:
Apply course concepts to your unique marketing needs.
Troubleshoot challenges and pivot strategies effectively.
Refine your roadmap to maximize your DSP integration and overall marketing success.
Walk away with a clear, actionable plan and the confidence that your strategies are optimized to thrive in the ever-changing homeschool marketing landscape.
$3,997
Includes 8-Week Course +2 One-on-One Personalized Follow-Up Session
CASE STUDY
2024 Homeschool Season
Small Campaign, Big Results
Turning Traffic into Sales with DSP
The Challenge
A homeschool resource company was generating plenty of website traffic but struggled to convert those visitors into paying customers. Traditional marketing methods were falling short, and their ad spend often felt wasted. They needed a solution that would optimize their conversions without requiring a large budget.
The Solution
To test the effectiveness of DSP, the company ran a 30-day campaign using Well Planned Advertiser’s platform. They implemented the following strategies:
- Pixel-tracked specific products to prioritize high-converting items.
- Created a hierarchy of product importance to use their budget efficiently.
- Showed only one ad set to each customer at a time, starting with their most important product.
This targeted approach ensured their budget focused on the most promising leads and products, maximizing their return on investment.
Key Results
- Sales Impact: Over 25% of total sales for the month came directly from DSP retargeting.
- ROI: 29x (29 times their initial investment).
- Conversion Boost: Significantly improved conversion rates by focusing on high-priority products.
- Future Plans: Client plans to use DSP for all of 2025 and significantly increase their budget to scale their success.
CONCLUSION
This 30-day test demonstrated that DSP retargeting can deliver significant results even on a modest budget. By focusing on high-priority products and optimizing ad delivery, this client turned website traffic into substantial revenue. With a proven strategy in place and an ROI of 29x, they are ready to expand their DSP campaigns throughout 2025 for even greater growth.
F.A.Q.
Your Questions Answered
Everything You Need to Know Before You Register
Who the Courses Are For
Who should take these courses?
These courses are ideal for homeschool business owners, marketers, and entrepreneurs who want to take their marketing strategies to the next level. If you’re struggling to reach your audience effectively, integrate DSP, or adapt to changing marketing trends, these courses are for you.
Whether you’re new to DSP or experienced in marketing, you’ll learn practical steps to:
- Refine your marketing funnels.
- Maximize retargeting with DSP.
- Align your email, social, and content strategies.
Course Content
What if I miss a live session?
All live sessions are recorded and will be available to you shortly after each class. You can access these recordings anytime, so you can review the material at your own pace. In addition to the recordings, you’ll receive all course resources, worksheets, and slide decks to ensure you stay on track.
If you have questions after watching a recording, you can ask them during the next live Q&A session or during your personalized one-on-one sessions with Rebecca. We’re here to make sure you don’t miss a thing!
Time Commitment
How much time will I need each week?
Each week, you’ll attend a 90-minute live Zoom session (60 minutes of instruction + 30 minutes of Q&A and strategy). In addition, plan for 1-2 hours of implementation time to review materials, complete worksheets, and apply what you’ve learned to your marketing efforts.
The recordings of the sessions will be available for you to revisit anytime, allowing you to learn at your own pace. The goal is to keep the time commitment manageable while ensuring you make consistent progress each week.
