CONSULTING DETAILS
360° Strategy
Personalized 1-on-1 Strategizing & Training
Take control of your marketing success with the 360° Strategy Personalized Training, a hands-on, results-driven program designed to help you build a complete, high-performing marketing plan tailored to your business. Whether you’re launching new initiatives or refining your existing approach, this personalized session with Rebecca Farris will provide the clarity, tools, and strategies you need to maximize your marketing success in 2025.
Exclusive, High-Impact Coaching
Achieve Transformational Results with Personalized Focus
I take on only a select number of clients each year due to the depth and intensity of this coaching experience. This year-long commitment requires personalized focus, strategic depth, and ongoing collaboration to ensure you achieve transformational results. If you’re ready for a tailored marketing strategy designed for lasting success, now is the time to secure your spot.
Investment Based on Your Unique Needs
This coaching experience is customized to your business goals and marketing requirements. A minimum monthly DSP ad spend applies to ensure optimal results and maximize your return on investment. Schedule a consultation to discuss your strategy and receive a personalized proposal tailored to your business.
Rebecca Farris
Your Guide to Mastering DSP and
Transforming Your Homeschool Marketing
35 Years of Experience, Innovation, and Results in the Homeschool Community
Hi, I’m Rebecca Farris — a homeschooler, educator, business owner, and tech innovator. My homeschooling journey began in 7th grade, and I’m proud to be a homeschool graduate from the pioneer days of homeschooling. For over 35 years, I’ve been deeply involved in the homeschool community, and for the past 20 years, I’ve been at the forefront of advanced technologies designed specifically for homeschool families and businesses.
As the creator of Well Planned Advertiser, the first DSP platform tailored for the homeschool market, I understand the unique challenges of reaching your audience effectively. I’ve not only helped businesses thrive, but I’ve also homeschooled my own 5 children. This means I know the business side of marketing and the heart of a homeschooling mom — the desires, needs, and values that drive homeschool families.
My mission is to help you cut through the noise, leverage programmatic advertising, and build a winning marketing strategy that delivers real results. Whether you’re new to DSP or looking to refine your marketing approach, my courses will give you the skills, strategies, and confidence you need to thrive.
Your Personalized Roadmap to Marketing Mastery
A Step-by-Step Breakdown of Your 360° Strategy Training
Gain clarity and confidence with a fully personalized, results-driven approach. Each phase of the 360° Strategy builds on the last, guiding you through essential strategies to refine, optimize, and elevate your marketing for lasting success in 2025—all tailored to your unique business goals.
CUSTOM MARKETING STRATEGY
Receive a fully personalized marketing strategy tailored to your unique business needs, market position, and goals. Rebecca will guide you through the essential elements of a results-focused plan, giving you clarity on your entire marketing approach and a precise focus on the strategies that drive results.
GOALS-DRIVEN APPROACH
Identify and prioritize the objectives that will create the most significant impact on your business growth. Rebecca will help you clarify success metrics, structure your marketing efforts around high-impact activities, and keep your strategies aligned with long-term results.
BONUS: GAIN POWERFUL INSIGHTS
Did you know that understanding generational values can transform how you connect with your audience? Rebecca will provide exclusive guidance on how to apply Strauss and Howe’s generational theory and the values of the Hero archetype to better connect with today’s homeschooling parents. You’ll learn how to weave these insights into your messaging, content, and brand storytelling—deepening trust and engagement across every platform.
COMPREHENSIVE CHANNEL INTEGRATION
Learn how to align and optimize your entire marketing ecosystem for consistent results. Discover how to use DSP (Demand-Side Platform) to retarget with precision, email marketing to nurture and convert leads, social media to build audience trust and visibility, and content strategy to create messaging that resonates with your audience. Rebecca will show you how to bring these channels together into a cohesive strategy that drives measurable results.
HANDS-ON PROCESS OPTIMIZATION
Rebecca will personally guide you in streamlining your marketing systems and processes to eliminate inefficiencies and improve productivity. Learn how to implement time-saving tools, automation strategies, and simplified workflows that keep your marketing efforts running smoothly without sacrificing quality.
CREATIVE SOLUTIONS FOR BRAND GROWTH
Explore innovative ways to increase brand visibility, audience engagement, and long-term loyalty. Rebecca will help you brainstorm and execute creative campaigns—from eye-catching ad creatives to strategic storytelling—that captivate your audience and set you apart in the homeschool market.
Exclusive, High-Impact Coaching
Achieve Transformational Results with Personalized Focus
I take on only a select number of clients each year due to the depth and intensity of this coaching experience. This year-long commitment requires personalized focus, strategic depth, and ongoing collaboration to ensure you achieve transformational results. If you’re ready for a tailored marketing strategy designed for lasting success, now is the time to secure your spot.
Investment Based on Your Unique Needs
This coaching experience is customized to your business goals and marketing requirements. A minimum monthly DSP ad spend applies to ensure optimal results and maximize your return on investment. Schedule a consultation to discuss your strategy and receive a personalized proposal tailored to your business.
Why Train With Us
Simplifying the Complex:
Your Guide to DSP Success
Turning Programmatic Complexity Into Clear, Actionable Strategies
35 Years of Experience
With over three decades in the homeschool industry as a homeschooler, educator, and business owner, Rebecca Farris understands the challenges you face and how to overcome them.
Making Advanced Technology Accessible
Programmatic advertising and DSPs can seem overwhelming. Rebecca breaks down these complex concepts into simple, step-by-step strategies that are easy to understand and implement — no guesswork, no confusion.
Strategies That Work for You
You’ll learn practical, targeted strategies specifically designed for homeschool businesses, blending DSP, email, social media, and content marketing to maximize results.
Personalized Support
Through live courses and one-on-one sessions, Rebecca helps you see how everything fits together, tailoring guidance to your unique business goals and challenges.
Proven Results
Rebecca’s methods have helped homeschool businesses boost their reach, increase conversions, and lower ad costs. With her clear approach, you can confidently achieve your marketing goals.
Your Questions Answered
Everything You Need to Know Before You Register
F.A.Q.
Who the Courses Are For
Who should take these courses?
These courses are ideal for homeschool business owners, marketers, and entrepreneurs who want to take their marketing strategies to the next level. If you’re struggling to reach your audience effectively, integrate DSP, or adapt to changing marketing trends, these courses are for you.
Whether you’re new to DSP or experienced in marketing, you’ll learn practical steps to:
- Refine your marketing funnels.
- Maximize retargeting with DSP.
- Align your email, social, and content strategies.
Course Content
What if I miss a live session?
All live sessions are recorded and will be available to you shortly after each class. You can access these recordings anytime, so you can review the material at your own pace. In addition to the recordings, you’ll receive all course resources, worksheets, and slide decks to ensure you stay on track.
If you have questions after watching a recording, you can ask them during the next live Q&A session or during your personalized one-on-one sessions with Rebecca. We’re here to make sure you don’t miss a thing!
Time Commitment
How much time will I need each week?
Each week, you’ll attend a 90-minute live Zoom session (60 minutes of instruction + 30 minutes of Q&A and strategy). In addition, plan for 1-2 hours of implementation time to review materials, complete worksheets, and apply what you’ve learned to your marketing efforts.
The recordings of the sessions will be available for you to revisit anytime, allowing you to learn at your own pace. The goal is to keep the time commitment manageable while ensuring you make consistent progress each week.
CASE STUDY
2024 Homeschool Season
Black Friday Success Story
Turning Early Interest into Consistent Sales Growth
The Challenge
A homeschool company wanted to maximize results for their Black Friday promotion but had previously struggled with last-minute campaigns that lacked audience preparation. They needed a strategy that would build anticipation, expand their reach, and convert interest into measurable sales without overspending on ineffective ads.
The Solution
To create momentum ahead of Black Friday, the company launched a two-week pre-sale campaign designed to generate early interest and build a warm audience for retargeting. Using Well Planned Advertiser’s DSP platform, they:
- Targeted a Large Pooled Audience: Reached over 1.5 million impressions within a highly targeted homeschool audience at a $1.80 CPM.
- Expanded Brand Visibility: Gained over 1,000 new visitors to their website before the sale began.
- Retargeted Engaged Visitors: Served 700,000 retargeting impressions across a six-week period, focusing on those who had shown interest during the pre-sale phase.
This strategic approach allowed them to build excitement while keeping their brand top-of-mind, ensuring the audience was primed for conversion once the sale began.
Key Results
Sales Impact: The campaign resulted in a significant boost, with triple-digit sales growth compared to previous seasonal promotions.
Return on Ad Spend: Their investment generated a 6.8x ROI, proving the power of early targeting combined with retargeting strategies.
Higher Conversions: Retargeting efforts directly influenced a substantial percentage of sales, with over 30% of purchases coming from returning visitors who engaged with the campaign early.
Increased Website Traffic: The pre-sale campaign expanded their audience, driving a notable increase in website traffic and adding over 1,000 new potential customers to their list.
CONCLUSION
By launching a strategic pre-sale campaign and leveraging Well Planned Advertiser’s pooled audience and retargeting tools, this homeschool company transformed their Black Friday promotion into a measurable success.
The combination of early brand visibility, audience expansion, and precision retargeting not only resulted in significant revenue growth but also strengthened their long-term audience base for future campaigns.
Exclusive, High-Impact Coaching
Achieve Transformational Results with Personalized Focus
I take on only a select number of clients each year due to the depth and intensity of this coaching experience. This year-long commitment requires personalized focus, strategic depth, and ongoing collaboration to ensure you achieve transformational results. If you’re ready for a tailored marketing strategy designed for lasting success, now is the time to secure your spot.
Investment Based on Your Unique Needs
This coaching experience is customized to your business goals and marketing requirements. A minimum monthly DSP ad spend applies to ensure optimal results and maximize your return on investment. Schedule a consultation to discuss your strategy and receive a personalized proposal tailored to your business.
