Managed Programmatic Ad & Marketing Services
Colleges & Universities
WellPlannedHighSchool.com
Let us help you reach homeschool high schoolers! We take a fresh and modern approach to targeting your ideal students. We utilize a combination of strategies to increase awareness and create interest with an ultimate goal of growing registration numbers.
Strategies Include Our Network of Homeschool Brands
Well Planned High School
A homeschool website where you get a professional listing for your college!
Well Planned Advertiser
Access the largest pooled homeschool audience plus geo-targeting and DMP Data.
Well Planned Printing
Comprehensive marketing that includes printing and direct mail services.
Well Planned Gal
Gain visibility with the biweekly email with high school tips, articles and links.
Let Us Do the Heavy Lifting
A Comprehensive Marketing Plan
Create
We begin by creating an effective, multi-approach strategy to drive college awareness. We develop a professional listing on wellplannedhighschool.com, while also ensuring that tracking and retargeting technology is in place.
Execute
With strategy in hand, we execute each step utilizing our homeschool marketing assets that include email lists, pooled homeschool audiences, data platforms, and geo-targeting technology.
Manage
Our marketing approach includes a year long structured plan that creates awareness and visibility, while also developing college interest. We manage, calibrate, analyze, and optimize each step of each phase.
Marketing Strategy Timeline
A Year Long Comprehensive Approach
1
Brand Visibility
Professional Listing on Well Planned High School
2
Lead Generation
Targeting Audiences to Generate Leads
3
Direct Mail
Design, Print & Mail Your Marketing Materials
4
ReTargeting
Daily Retargeting to Nurture Leads
Brand Visibility
Professional Listing
Gain instant visibility with a professional listing of your college on wellplannedhighschool.com. We work with you to develop an online presence in the homeschool world. We utilize this listing to increase your brand visibility while also implementing the technology to track and retarget visitors.
Lead Generation
Targeting Pooled Audiences
Each month we continue to grow your brand awareness through our high school bi-weekly email newsletter. We also deploy a daily programmatic ad campaign utilizing the vast pooled homeschool audiences in Well Planned Advertiser Demand Side Platform.
Direct Mail
Print & Mail Your Marketing Materials
Utilizing website leads and real life high school purchases, we take marketing offline to deliver direct mail brochures about your college to homeschool families in specific geo-targeted areas. We help you with design, we print the brochures and do the mailing for you!
Retargeting
Nurturing Leads
Throughout the entire year, we will utilize the DSP pixel data to retarget your warmest leads. We develop the interactive HTML5 ad sets, manage your pixels and audiences, while creating and monitoring daily campaigns.
Our Rich Data Sets
the largest homeschool reach available
Pooled Homeschool Audiences
Over 600k
Well Planned Advertiser's pooled homeschool audiences are dynamic and ever-growing lists of real-life website visitors to hundreds of small, medium and large homeschool companies.Homeschool Email List
Over 240k
We go beyond website visits and expand campaign reach and list building by utilizing our homeschool email list to deploy emails and build audiences in the DSP for programmatic campaigns.Data Management Platform (DMP)
Over 1m
Access to the richest sets of demographic with real-life online and offline activity, DMP data allows us to build audiences that have searched for specific words, purchased homeschool curriculum or have been reading on websites with specific contextual words.Demand Side Platform (DSP)
Geo-Targeting
Well Planned Advertiser's platform has advanced geo-targeting capabilities allowing us to target a distance from an address, longitude and latitude, zip codes, state or states, regions or nationwide.Managed Marketing
a full service solution
When you choose to market your college or university with us, we create a comprehensive strategy that fits your vision and goal. We will consult with you and then begin developing the message, content, and marketing assets. We create your listing, take care of the technical side of tracking, and then give you access to view reporting!
Speak with a marketing specialist to learn more
Fill out the form below and a representative will reach out to schedule a meeting.
