Managed Programmatic Ad Services
Conventions & Events
HomeschoolConvention.com
Let us help you drive ticket sales! We take a fresh and modern approach to reaching your ideal attendee. We utilize a combination of strategies to effectively increase your event attendance:
- Homeschoolconvention.com Website
- Well Planned Advertiser Pooled Homeschool Audience
- Well Planned Gal’s Email List
- DSP Advanced Geo-Targeted Technology
- DMP Data & Demographics
Let Us Do the Heavy Lifting
A Comprehensive Marketing Plan
Create
We begin by creating an effective, multi-approach strategy to drive convention awareness. We develop a professional listing on homeschoolconvention.com while also ensuring that tracking and retargeting technology is in place.
Execute
With strategy in hand, we execute each step utilizing our homeschool marketing assets that include email lists, pooled homeschool audiences, data platforms, and geo-targeting technology.
Manage
Our event approach includes a year long structured plan that creates awareness and visibility while also developing event interest. We manage, calibrate, analyze, and optimize each step of each phase.
Marketing Strategy Timeline
A Year Long Approach You Can Jump Into At Any Time
1
List Building
7-12 Months Before Event
2
Event Visibility
4-6 Months Before Event
3
Early Ticket Sales
2-3 Months Before Event
4
Ticket Sales Push
Month of Event
List Building Stage
7-12 Months Before Event
We waste no time! Immediately following your conference, we begin strategizing for your next conference. During the building stage, we combine our rich data sets to begin brand visibility campaigns and creating a targeted list for use in each subsequent stages.
Event Visibility Stage
4-6 Months Before Event
Continuing to utilize the data from the building stage, while also expanding your reach, we begin event visibility campaigns. From emails to ads that show up while they are playing on their gaming apps, we remind homeschool families of your brand or association and your event.
Early Ticket Sales
2-3 Months Before Event
Always building on the momentum of our growing audiences, we begin early ticket sales email and programmatic campaigns. At this stage we increase the impression cap on new leads while aggressively retargeting warm leads to conversions.
Ticket Sales Push
Month of Event
At this stage your brand or association has drastically increased in visibility, and your event is on the minds of tens of thousands of families in your area. Now is the time to push for every ticket sale possible, repeatedly retargeting every lead, driving your attendees numbers up and up!
Our Rich Data Sets
the largest homeschool reach available
Pooled Homeschool Audiences
Over 400k
Well Planned Advertiser's pooled homeschool audiences are dynamic and ever-growing lists of real-life website visitors to hundreds of small, medium, and large homeschool companies.Homeschool Convention Email List
Over 240k
We go beyond website visits and expand campaign reach and list building by utilizing our homeschool email list to deploy emails and build audiences in the DSP for programmatic campaigns.Data Management Platform (DMP)
Over 1m
Access to the richest sets of demographic with real-life online and offline activity, DMP data allows us to build audiences that have searched for specific words, purchased homeschool curriculum, or have been reading on websites with specific contextual words.Demand Side Platform (DSP)
Geo-Targeting
Well Planned Advertiser's platform has advanced geo-targeting capabilities allowing us to target a distance from an address, longitude and latitude, zip codes, state or states, regions or nationwide.Your Email List
You upload your email list directly to the Data Management Platforms and it will return to Well Planned Advertiser an audience that can be used to retarget your highest quality leads.
Your Website Traffic
As part of the technology onboarding, we will pixel your website with a variety of pixels in order to retarget your visitors but also exclude anyone who has already converted.
Geo-Fencing
We will geo-fence your physical convention site and create an audience you and your vendors can target all year long. Geo-fencing sets a parameter and anyone entering is pixeled.
Managed Marketing
a full service solution
When you choose to market your convention with us, we create a comprehensive strategy that fits your vision and goal. We will consult with you and then begin developing the message, content, and marketing assets. We create your listing, take care of the technical side of tracking, and then give you access to view reporting!
Convention
Annual Marketing
$1,000
/ month
- Full Year of Online Marketing
- Listing on homeschoolconvention.com
- Included in Bi-Weekly E-Mail
- DPS Ad Spend & Management
Save 15% when you pay for a year in full.
Speak with a marketing specialist to learn more
Fill out the form below and a representative will reach out to schedule a meeting.
