Knowledge Base
Explore, Learn, Implement
Tutorial Overview
Step-by-Step Quick Guide
When utilizing the latest in advanced machine learning and AI technology, it’s easy to get lost in programmatic ad complexity. That’s why Well Planned…
DSP On-Boarding Tips
Essentials for Getting Started
Discovering the world of programmatic ads is exciting! The possibilities of expanding your reach and increasing conversions…
Programmatic Ads
A Brief Overview
The ads you see outside of social media and web searches are a part of a growing industry. Programmatic ads are made up of five core elements..
Tracking
3 Essential Pixels
Learn the three most important pixels to implement in your programmatic ad strategy and how to use the information from these pixels to…
Targeting
Working with Built-In Audiences
How does a built-in audience compare to other ad platform audiences? Learn the distinction and the additional functionality you can implement…
Campaign Creatives
Top 5 Deliverables and Performance
When developing a campaign strategy, the primary goal is to maximize deliverables. This means that you want to have a plethora…
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