How It Works
Easy-To-Use Demand Side Platform (DSP)
How Advertiser Access Programmatic Advertising
Discover how our platform was created to allow any advertiser, regardless of experience, to easily and effectively create ad campaigns. Dive in and learn to create retargeting, abandoned cart, and brand visibility campaigns.
Retargeting Campaigns
Your ads wherever your website visitor is online next!
TRACK
Visitors
Estimated Time: 10 minutes
Add these pixels to your website:
1. Site Visitor Pixel: Add to your website header, tracking visitors no matter what page they visit.
2. Conversion Pixel: Add to your shopping cart success page header.
TARGET
Audience
Estimated Time: 5 minutes
Create an audience with these requirements:
Audience Name: Visitors Not Converted
1. Includes: Site Visitor Pixel
2. Excludes: Conversion Pixel
CONVERT
Campaigns
Estimated Time: 10 minutes
Create a campaign:
1. Select “Visitors Not Converted” audience.
2. Select artwork.
3. Set daily budget (minimum $5 a day).
4. Set start / finish date.
5. Set impressions cap (how many times in a day your ad is seen).
Abandoned Cart Campaigns
Your ads reminding shoppers to complete purchases!
TRACK
Add to Cart
Estimated Time: 10 minutes
Add these pixels to your website:
1. Add to Cart: Add to the website header of your cart and checkout page.
2. Conversion Pixel: Add to your shopping cart success page header.
TARGET
Shoppers
Estimated Time: 5 minutes
Create an audience with these requirements:
Audience Name: Abandoned Cart
1. Includes: Add to Cart Pixel
2. Excludes: Conversion Pixel
CONVERT
Campaigns
Estimated Time: 10 minutes
Create a campaign:
1. Select “Abandoned Cart” audience.
2. Add artwork.
3. Set daily budget (minimum $5 a day).
4. Set start / finish date.
5. Set impressions cap (how many times in a day your ad is seen).
Learn More
Join us each week for a live Zoom meet-up to ask questions and learn more about accomplishing your marketing objectives.
Brand Awareness Campaigns
Your ads expanding your website visibility!
TRACK
Site Visitor
Estimated Time: 10 minutes
Add these pixels to your website:
1. Site Visitor: Add to your website header, tracking visitors no matter what page they visit.
2. Site Visitor Look-Alike Pixel: This pixel is not installed on your website; rather, it is used by the platform to populate data.
TARGET
New Leads
Estimated Time: 5 minutes
Create an audience with these requirements:
Audience Name: Expand Awareness
1. Includes: Site Visitor Look-Alike Pixel and any Pooled Audiences in your account
2. Excludes: Site Visit Pixel
(this saves money on your campaign)
You can go beyond look-alike and pooled audiences by using demographics.
CONVERT
Campaigns
Estimated Time: 10 minutes
Create a campaign:
1. Select “Expand Awareness” audience.
2. Add artwork.
3. Set daily budget (minimum $5 a day).
4. Set start / finish date.
5. Set impressions cap (how many times in a day your ad is seen).
