How it Works – Ad Exchange Technology – Well Planned Advertiser

How It Works

Programmatic Advertising

The Ad Exchange Serving 12 Million Ads Each Second

Learn how the automation and AI technology of the ad exchange connects the advertiser to the consumer through publishers websites, apps, and streaming services.

In just 1 second

As a page is loading, real-time bidding is placing ads programmatically!

#1

When Ad Space is Available

When ad space is available, as the page is loaded, the visitor's anonymized data is sent to the ad exchange.

#2

The Exchange Opens the Space for Bidding

The exchange sends data to DSPs notifying them of the ad size and anonymized data.

#3

DSP Takes Action

The DSP manages advertiser ads and analyzes the data to see if there is a matching audience and ad artwork. If so, bidding begins.

#4

Real-Time Bidding Is Opened

Although real-time bidding is automated, it is also restricted to the advertiser's instructions and limitations.

#5

The Winning Ad is Displayed

As the page finishes loading, the winning ad is also loaded and displayed for the viewer to see, enjoy, and click.

Listen To How It Works

Programmatic Ads Audio Guide

Access the Complete Step-by-Step Overview

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