Demand Side Platfrom (DSP)
Membership Access
All memberships are subject to approval.
STANDARD
Self Service Access
$187
/ Month
- Unlimited Pixels
- Pixeled Audiences
- Unlimited Campaigns
- $5 Minimum Daily Spend
- Access to DSP Basic Course
- Basic Campaign Reports
- Creative Space (10 Gig)
ELITE
Managed Services
$1,887
/ Month
- Full Premium Access
- Dedicated Account Manager
- Website Analysis & Recommendations
- Comprehensive Marketing Strategy
- Full Pixel Implementation
- Development of Campaign Assets
- Pooled, DMP, & Pixel Audience Creations
- Campaign Analysis and Optimization
- Monthly Strategy Meeting
- Initial Onboarding Fee: $6,887
- Campaign Spend Not Included
Rebecca Farris, Marketing Strategist
Managed DSP Services
I’m Rebecca Farris, the owner and creator of Well Planned Advertiser. When I started my business, about 30 years ago, I wore every hat. From product creation, web design, huffing it to conventions, e-mail marketing, social advertising, research and development, software design, and even warehouse fulfillment.
Today, technology in marketing is rapidly changing. If you’re already juggling multiple hats, yet need to add programmatic ads in order to stay competitive and in the market, I’m here to help.
Platform Features
Unlimited Pixels
Create and install as many pixels as you need to track your website visitors, product interest, shopping cart transactions, conversions, and more.
Pooled Audiences
Gain access to the most ideal lead with pooled audiences. These audiences are created from real site visits to other brands in your niche market.
Pixeled Audiences
Using your own site data, create audiences that include and exclude. With unlimited pixels and audiences, the possibilities are endless.
Unlimited Campaigns
Run one or more campaigns at the same time. Control every aspect from dates, CPM, impression caps, creatives, spending frequency, and more.
$5 Minimum Daily Spend
You can get granular with Well Planned Advertiser! Even pages with very little traffic can be retargeted with a $5 a day minimum daily spend.
Access to DSP Basic Course
Learn to Use the DSP effectively. Begin with the tracking website data, building audiences, creating artwork and setting up campaigns.
Campaign Reporting
Basic reporting includes impressions, clicks, CTR, CPM, CPC and conversions. Advanced reporting includes ad delivery by website, app, creative and geo-location.
Creative Space
Upload your artwork to our system. Based on your subscription level, use these estimates to determine your needs. 10Gig = 100 HTML5 sets or 10 Video/Audio Ads
DMP Audiences
Access our Tier 1 Data Management Platform (DMP) to create demographic audiences, look-alike audiences based on real-life data, geo-fencing real time events, or geo-location.
Unlimited E-Mail Audiences
Upload your entire email list to the Data Management Platforms in our DSP, and it will generate an audience! Segment to create specific audiences to target.
Extended Site Pixel
Programmatic ad pixels track your site visitor for 45 days. If your sales cycle needs more time, you can extend your site visit pixel up to 2 years.
Extended Pool Audiences
Go beyond extending your site visit pixel to accessing your niche market pooled audiences that have been extended, allowing you a full two years to grow your brand visibilitiy.
Geo-Fenced Conventions
You can run ads to convention or event attendees with our geo-fenced audiences. Set your campaigns to run during the 2-3 day events to market to a high quality lead.
Convention Attendees
When the events are over, the audience is still available for up to 1 year. You can use the audience builder to incorporate these high quality leads as individual campaigns or add to other audiences!
Advanced Training
Throughout the year expand your knowledge of programmatic ads. You'll receive access and invitations to join Rebecca Farris for special online training events and advanced course lessons.
