COURSE DETAILS
Preparing for 2025
Live 8-Week Course
+ 2 One-on-One Session
Go beyond DSP and refine your entire marketing strategy for 2025. In this 8-week live course, homeschool marketing expert Rebecca Farris guides you through the essential steps to pivot your strategies, adapt to emerging trends, and integrate DSP into every stage of your funnel. Plus, enjoy two personalized one-on-one sessions to tailor your roadmap and ensure success.
Next Session Starts: January 30, 2025
Course Overview
Duration: 8 Weeks
Format: Live Weekly 90-Minute Sessions (60-Minute Class + 30-Minute Q&A and Strategy Session)
Bonus: Two One-on-One Strategy Sessions with Rebecca Farris
Focus Areas: Marketing Trends, Funnel Strategy, Website Optimization, Email, Social, Search, DSP Integration, Data Analysis
Who It’s For: Homeschool businesses ready to elevate their marketing strategy for 2025
Personalized Follow-Up Session
Expert Support to Refine and Implement Your Strategy
Throughout the 8-week course, you’ll receive two one-on-one sessions with Rebecca Farris to ensure you’re ready to conquer 2025 with confidence. These personalized meetings are your chance to get expert guidance tailored to your business, challenges, and goals. Walk away with a clear, actionable plan and the confidence that your strategies are optimized to thrive in the ever-changing homeschool marketing landscape.
Achieve Breakthrough Marketing Results in 2025
Secure Your Spot in the Preparing for 2025 Course
Don’t miss this opportunity to get ahead of the curve! With limited spots available, this exclusive live course will equip you with the tools, strategies, and personalized guidance to stay competitive, adapt to emerging trends, and drive measurable results in 2025.
$3,997
Includes 8-Week Course +2 One-on-One Personalized Follow-Up Session
Rebecca Farris
Your Guide to Mastering DSP and
Transforming Your Homeschool Marketing
35 Years of Experience, Innovation, and Results in the Homeschool Community
Hi, I’m Rebecca Farris — a homeschooler, educator, business owner, and tech innovator. My homeschooling journey began in 7th grade, and I’m proud to be a homeschool graduate from the pioneer days of homeschooling. For over 35 years, I’ve been deeply involved in the homeschool community, and for the past 20 years, I’ve been at the forefront of advanced technologies designed specifically for homeschool families and businesses.
As the creator of Well Planned Advertiser, the first DSP platform tailored for the homeschool market, I understand the unique challenges of reaching your audience effectively. I’ve not only helped businesses thrive, but I’ve also homeschooled my own 5 children. This means I know the business side of marketing and the heart of a homeschooling mom — the desires, needs, and values that drive homeschool families.
My mission is to help you cut through the noise, leverage programmatic advertising, and build a winning marketing strategy that delivers real results. Whether you’re new to DSP or looking to refine your marketing approach, my courses will give you the skills, strategies, and confidence you need to thrive.
Your 8-Week Roadmap to Marketing Success
A Step-by-Step Breakdown of Each Week’s Training
Gain clarity and confidence with a results-driven approach. Each week builds on the last, equipping you with the tools and strategies to pivot, optimize, and elevate your marketing for long-term success in 2025.
MARKETING SHIFTS
Navigating the 2025 Landscape
Week 1
Lesson Description
Challenges, Opportunities, and the Hidden Advantage of DSP
In our first class, we’ll explore how the advertising landscape has shifted due to privacy updates, platform changes, and evolving user behaviors. We’ll break down the challenges that homeschool marketers face and the opportunities that these changes present. You’ll learn how DSP (Demand-Side Platform) advertising offers a unique advantage by overcoming these obstacles and delivering more precise, effective marketing.
We’ll cover how different marketing avenues — including email marketing, search result ads, social media, and organic traffic — are performing in the current climate. You’ll learn what types of homeschoolers you can expect to find on each platform and what kinds of results are realistic. We’ll also hint at the critical strategy that ties everything together, which will be revealed in later lessons.
The session concludes with an interactive Q&A, giving you the chance to ask questions and identify the key challenges you’re facing in your marketing efforts.
FUNNEL STRATEGIES
Building Funnels with DSP
Week 2
Lesson Description
Building Funnels That Leverage the Missing Link
In this class, we’ll dive into the power of starting with your end goal and building a sales funnel backward to achieve it. You’ll learn how to define your final desire — whether that’s a product sale, course enrollment, or consultation booking — and map out each stage of the funnel: Awareness, Interest, Desire, and Action.
We’ll discuss how to structure your strategies on platforms like email, social media, and search to drive traffic to your website. This sets the stage for integrating DSP retargeting effectively. You’ll get a preview of the missing link that makes your funnel work seamlessly with DSP and maximizes conversions.
The session wraps up with a Q&A where you’ll outline your own funnel goals and brainstorm initial strategies for integrating DSP.
WEBSITE OPTIMIZATION
Content That Fuels DSP
Week 3
Lesson Description
Optimizing Your Site to Unlock the Strategy
In our third class, we’ll focus on creating website content that not only attracts homeschool families but also sets up your DSP campaigns for success. You’ll learn how to design landing pages, blog posts, and lead magnets that drive traffic and capture essential data for retargeting.
We’ll cover how to ensure your website is optimized for DSP pixel tracking, allowing you to gather the right information about your visitors. By the end of this session, you’ll understand how your website content plays a pivotal role in activating the hidden strategy for 2025 marketing success.
We’ll finish with a practical exercise to audit your website content and identify areas for improvement, followed by an interactive Q&A.
TRAFFIC SOURCES
Email & Search Strategies
Week 4
Lesson Description
Fueling Your Funnel with the Right Kind of Traffic
In this class, we’ll explore how to use email marketing and search ads to drive high-quality traffic to your website. You’ll learn how to structure email sequences that nurture leads and use search ads to capture high-intent homeschoolers actively looking for resources.
We’ll discuss how to create engaging email content, effective calls to action, and search ad strategies that direct visitors to targeted landing pages. This traffic becomes the fuel for your DSP campaigns, enabling you to retarget visitors across multiple platforms.
We’ll conclude with a Q&A session and a worksheet to help you outline your next email campaign and search ad strategy.
SOCIAL MEDIA
Driving Traffic for DSP
Week 5
Lesson Description
Leveraging Social Platforms to Activate the Hidden Strategy
In our fifth class, we’ll shift the focus of your social media efforts from engagement metrics to driving traffic to your website. You’ll learn how to design social posts and ads that not only capture attention but also encourage homeschool families to visit your site.
We’ll cover how to craft compelling content, choose the right platforms, and use paid social ads effectively. You’ll also discover how social traffic integrates seamlessly with DSP retargeting to keep your brand top of mind across the web.
We’ll end with a Q&A and a collaborative exercise to brainstorm social media campaigns designed to feed your DSP funnel.
DSP INTEGRATION
Bringing Funnels to Life
Week 6
Lesson Description
Unlocking the Missing Link for 2025 Success
This class reveals the critical strategy that ties your entire marketing approach together. You’ll learn how to set up DSP audiences, develop campaigns, and align your messaging to guide homeschool families through each stage of your funnel.
We’ll cover best practices for audience segmentation, retargeting strategies, and creating campaigns that work in sync with your email, social, and content efforts. By the end, you’ll see how the missing link can transform your DSP campaigns and maximize your ROI.
We’ll wrap up with a Q&A and a hands-on workshop to refine your DSP campaigns and audience settings.
DATA INSIGHTS
Measuring and Optimizing
Week 7
Lesson Description
Uncover Insights to Refine Your Strategy
In this class, we’ll focus on tracking the performance of your email, social, and DSP campaigns. You’ll learn how to analyze key metrics, such as website traffic, conversion rates, and retargeting effectiveness.
We’ll discuss how to use these insights to identify what’s working, what needs improvement, and how to pivot your strategies effectively. You’ll also discover how ongoing optimization ensures you stay ahead of marketing trends in 2025.
The session ends with a Q&A and a worksheet to help you set up your analytics and tracking dashboards.
MARKETING ROADMAP
Your Plan for 2025
Week 8
Lesson Description
Your Blueprint for Success
In our final class, we’ll bring everything together into a cohesive, year-long marketing plan. You’ll learn how to prioritize immediate actions, set long-term goals, and create milestones to track your progress.
We’ll ensure your roadmap integrates DSP retargeting at every level, leveraging the hidden strategy to keep your marketing effective and adaptable throughout 2025. You’ll leave with a clear, actionable plan and the confidence to implement it.
We’ll conclude with a final Q&A and guidance on preparing for your one-on-one session with Rebecca.
Achieve Breakthrough Marketing Results in 2025
Secure Your Spot in the Preparing for 2025 Course
Don’t miss this opportunity to get ahead of the curve! With limited spots available, this exclusive live course will equip you with the tools, strategies, and personalized guidance to stay competitive, adapt to emerging trends, and drive measurable results in 2025.
$3,997
Includes 8-Week Course +2 One-on-One Personalized Follow-Up Session
Why Train With Us
Simplifying the Complex:
Your Guide to DSP Success
Turning Programmatic Complexity Into Clear, Actionable Strategies
35 Years of Experience
With over three decades in the homeschool industry as a homeschooler, educator, and business owner, Rebecca Farris understands the challenges you face and how to overcome them.
Making Advanced Technology Accessible
Programmatic advertising and DSPs can seem overwhelming. Rebecca breaks down these complex concepts into simple, step-by-step strategies that are easy to understand and implement — no guesswork, no confusion.
Strategies That Work for You
You’ll learn practical, targeted strategies specifically designed for homeschool businesses, blending DSP, email, social media, and content marketing to maximize results.
Personalized Support
Through live courses and one-on-one sessions, Rebecca helps you see how everything fits together, tailoring guidance to your unique business goals and challenges.
Proven Results
Rebecca’s methods have helped homeschool businesses boost their reach, increase conversions, and lower ad costs. With her clear approach, you can confidently achieve your marketing goals.
Your Questions Answered
Everything You Need to Know Before You Register
F.A.Q.
Who the Courses Are For
Who should take these courses?
These courses are ideal for homeschool business owners, marketers, and entrepreneurs who want to take their marketing strategies to the next level. If you’re struggling to reach your audience effectively, integrate DSP, or adapt to changing marketing trends, these courses are for you.
Whether you’re new to DSP or experienced in marketing, you’ll learn practical steps to:
- Refine your marketing funnels.
- Maximize retargeting with DSP.
- Align your email, social, and content strategies.
Course Content
What if I miss a live session?
All live sessions are recorded and will be available to you shortly after each class. You can access these recordings anytime, so you can review the material at your own pace. In addition to the recordings, you’ll receive all course resources, worksheets, and slide decks to ensure you stay on track.
If you have questions after watching a recording, you can ask them during the next live Q&A session or during your personalized one-on-one sessions with Rebecca. We’re here to make sure you don’t miss a thing!
Time Commitment
How much time will I need each week?
Each week, you’ll attend a 90-minute live Zoom session (60 minutes of instruction + 30 minutes of Q&A and strategy). In addition, plan for 1-2 hours of implementation time to review materials, complete worksheets, and apply what you’ve learned to your marketing efforts.
The recordings of the sessions will be available for you to revisit anytime, allowing you to learn at your own pace. The goal is to keep the time commitment manageable while ensuring you make consistent progress each week.
CASE STUDY
2024 Homeschool Season
Small Campaign, Big Results Turning Traffic into Sales with DSP
The Challenge
A homeschool resource company was attracting plenty of website traffic but struggled to convert those visitors into paying customers. Despite steady traffic, their sales remained lower than expected, and traditional marketing methods, such as email blasts and social ads, were no longer delivering consistent results. Their ad spend often felt wasted, with minimal return. They needed a targeted solution to improve conversions, maximize results from existing traffic, and do so without requiring a significant increase in budget.
The Solution
To test DSP’s effectiveness, the company launched a 30-day campaign using Well Planned Advertiser’s platform. Key strategies included:
- Pixel-tracking high-converting products to prioritize them.
- Creating a product hierarchy to focus their budget on the most important items.
- Limiting ads to one product set per customer at a time.
This strategic targeting helped ensure the budget focused on the most promising leads and products, maximizing return on investment.
Key Results
- Sales Impact: Over 25% of total sales for the month came directly from DSP retargeting.
- ROI: 29x (29 times their initial investment).
- Conversion Boost: Significantly improved conversion rates by focusing on high-priority products.
- Future Plans: Client plans to use DSP for all of 2025 and significantly increase their budget to scale their success.
CONCLUSION
This 30-day test demonstrated that DSP retargeting can deliver significant results even on a modest budget. By focusing on high-priority products and optimizing ad delivery, this client turned website traffic into substantial revenue. With a proven strategy in place and an ROI of 29x, they are ready to expand their DSP campaigns throughout 2025 for even greater growth.
Achieve Breakthrough Marketing Results in 2025
Secure Your Spot in the Preparing for 2025 Course
Don’t miss this opportunity to get ahead of the curve! With limited spots available, this exclusive live course will equip you with the tools, strategies, and personalized guidance to stay competitive, adapt to emerging trends, and drive measurable results in 2025.
