thedifference

Choose the Growth Path
That Fits Your Goals

Start with consistency, build momentum, and maximize your growth.

Growth doesn’t happen overnight. It’s built on steady connections that create familiarity and trust. That’s why we offer flexible packages that align with your goals today and expand as your reach grows. Wherever you begin, we provide the tools and expertise to keep your brand top of mind with homeschool families.

The best place to start is with a strategy call. Together, we’ll map out the growth path that matches your goals and calendar, then recommend the package that delivers the most impact for your brand.

Book A Strategy Call

Full-Service Campaigns That Grow With You

Pick your pace of growth. We handle the rest.

YEARLY REACH: 500,000 HOMESCHOOL FAMILIES

What Your Brand Achieves With the Ignite Awareness Strategy

Make your first impression count. This package puts your brand in front of homeschool families quickly and consistently—so they remember your name when it matters most.

Expand Your Homeschool Email List

A daily stream of new families discovering your brand. Each click of interest triggers sequences that move families from cold to connected, building your own list you can reach anytime.

1. Prospect Email Outreach
Every single day, thousands of new homeschool families are introduced to your brand for the very first time. This steady stream builds awareness and recognition, quickly adding up to more than half a million families in just one year.
1,375 Families Daily | 500,000+ Yearly

2. Engagement Sequences
Families who show early interest are guided through targeted follow-up sequences, moving them from curious to connected.
Approx. 160,000 Families in a Year

3. Nurture Campaigns
Stay in front of families who already know your name. Every nurture campaign builds recognition and trust—and these families stay on your permanent list.
Your Warm List for Life

Programmatic Reach Across the Open Web

Programmatic advertising works in real time. The moment a homeschool parent visits any website within our ecosystem, your brand awareness ads appear instantly—capturing every homeschooler as they browse. And because we already have over 1.6 million homeschool families in our pixel, your campaigns start with an enormous built-in audience, ensuring no delay, no missed opportunities, and continuous visibility that builds familiarity with your brand from the very first click.

1. Awareness Campaigns
Capture attention the instant a homeschool family enters our ecosystem. Awareness campaigns introduce your brand across the websites they visit every day, keeping your message consistently in front of fresh eyes.
1,400,000 Impressions Yearly

2. Retargeting Campaigns
Stay in front of the families most likely to convert. Our retargeting prioritizes in real time—starting with abandoned carts, then moving to top product pages, and finally to general site visitors. This ensures your ads focus on the warmest leads first, reinforcing trust and guiding families back to complete the action.
300,000 Impressions Yearly

Meta License (Social)

Meta’s homeschool “interest” audience includes 26 million people, yet only about 2 million are actual homeschoolers. That means without our license, 98% of ad spend misses the mark. With the Meta License, you gain direct access to a verified audience of 700,000 homeschool families—so you control exactly how your budget is spent.

1. Campaigns
Use the WPA-licensed homeschool list to run any type of Meta campaign: brand awareness, traffic, engagement, or conversions. Your ads show up in Facebook and Instagram feeds of verified homeschool families, creating a surround-sound effect alongside email and programmatic.
700,000 Families Matched

2. Overlay Segmented Campaigns
With your WPA-licensed homeschool list, you can segment and overlay the 700,000 matched families with Meta’s demographic or interest filters: parenting, location, age, and more. This lets you focus spend only where it matters most, maximizing your budget and ensuring every dollar reaches real homeschool families.
Overlay the 700,000 for Precision Targeting

YEARLY REACH: 1,000,000 HOMESCHOOL FAMILIES

What Your Brand Achieves With the Momentum Growth Strategy

Make your presence felt. This package expands your reach to a broader share of homeschool families, keeping your brand visible and remembered across inbox and web.

Expand Your Homeschool Email List

A daily stream of new families discovering your brand. Each click of interest triggers sequences that move families from cold to connected, building your own list you can reach anytime.

1. Prospect Email Outreach
Every single day, thousands of new homeschool families are introduced to your brand for the very first time. This steady stream builds awareness and recognition, quickly adding up to a million families in just one year.
2,750 Families Daily | 1,000,000+ Yearly

2. Engagement Sequences
Families who show early interest are guided through targeted follow-up sequences, moving them from curious to connected.
Approx. 320,000 Families in a Year

3. Nurture Campaigns
Stay in front of families who already know your name. Every nurture campaign builds recognition and trust—and these families stay on your permanent list.
Your Warm List for Life

Programmatic Reach Across the Open Web

Programmatic advertising works in real time. The moment a homeschool parent visits any website within our ecosystem, your brand awareness ads appear instantly—capturing every homeschooler as they browse. And because we already have over 1.6 million homeschool families in our pixel, your campaigns start with an enormous built-in audience, ensuring no delay, no missed opportunities, and continuous visibility that builds familiarity with your brand from the very first click.

1. Awareness Campaigns
Capture attention the instant a homeschool family enters our ecosystem. Awareness campaigns introduce your brand across the websites they visit every day, keeping your message consistently in front of fresh eyes.
3,000,000 Impressions Yearly

2. Retargeting Campaigns
Stay in front of the families most likely to convert. Our retargeting prioritizes in real time—starting with abandoned carts, then moving to top product pages, and finally to general site visitors. This ensures your ads focus on the warmest leads first, reinforcing trust and guiding families back to complete the action.
750,000 Impressions Yearly

Meta License (Social)

Meta’s homeschool “interest” audience includes 26 million people, yet only about 2 million are actual homeschoolers. That means without our license, 98% of ad spend misses the mark. With the Meta License, you gain direct access to a verified audience of 700,000 homeschool families—so you control exactly how your budget is spent.

1. Campaigns
Use the WPA-licensed homeschool list to run any type of Meta campaign: brand awareness, traffic, engagement, or conversions. Your ads show up in Facebook and Instagram feeds of verified homeschool families, creating a surround-sound effect alongside email and programmatic.
700,000 Families Matched

2. Overlay Segmented Campaigns
With your WPA-licensed homeschool list, you can segment and overlay the 700,000 matched families with Meta’s demographic or interest filters: parenting, location, age, and more. This lets you focus spend only where it matters most, maximizing your budget and ensuring every dollar reaches real homeschool families.
Overlay the 700,000 for Precision Targeting

YEARLY REACH: 2,000,000 HOMESCHOOL FAMILIES

What Your Brand Achieves With the Market Leadership Strategy

Take the lead in your category. This package maximizes your presence across the homeschool market, keeping your brand top-of-mind with unmatched visibility and sustained authority.

Expand Your Homeschool Email List

A daily stream of new families discovering your brand. Each click of interest triggers sequences that move families from cold to connected, building your own list you can reach anytime.

1. Prospect Email Outreach
Every single day, thousands of new homeschool families are introduced to your brand for the very first time. This steady stream builds awareness and recognition, quickly adding up to a millions of families in just one year.
5,500 Families Daily | 2,000,000+ Yearly

2. Engagement Sequences
Families who show early interest are guided through targeted follow-up sequences, moving them from curious to connected.
Approx. 520,000 Families in a Year

3. Nurture Campaigns
Stay in front of families who already know your name. Every nurture campaign builds recognition and trust—and these families stay on your permanent list.
Your Warm List for Life

Programmatic Reach Across the Open Web

Programmatic advertising works in real time. The moment a homeschool parent visits any website within our ecosystem, your brand awareness ads appear instantly—capturing every homeschooler as they browse. And because we already have over 1.6 million homeschool families in our pixel, your campaigns start with an enormous built-in audience, ensuring no delay, no missed opportunities, and continuous visibility that builds familiarity with your brand from the very first click.

1. Awareness Campaigns
Capture attention the instant a homeschool family enters our ecosystem. Awareness campaigns introduce your brand across the websites they visit every day, keeping your message consistently in front of fresh eyes.
7,000,000 Impressions Yearly

2. Retargeting Campaigns
Stay in front of the families most likely to convert. Our retargeting prioritizes in real time—starting with abandoned carts, then moving to top product pages, and finally to general site visitors. This ensures your ads focus on the warmest leads first, reinforcing trust and guiding families back to complete the action.
1,750,000 Impressions Yearly

Meta License (Social)

Meta’s homeschool “interest” audience includes 26 million people, yet only about 2 million are actual homeschoolers. That means without our license, 98% of ad spend misses the mark. With the Meta License, you gain direct access to a verified audience of 700,000 homeschool families—so you control exactly how your budget is spent.

1. Campaigns
Use the WPA-licensed homeschool list to run any type of Meta campaign: brand awareness, traffic, engagement, or conversions. Your ads show up in Facebook and Instagram feeds of verified homeschool families, creating a surround-sound effect alongside email and programmatic.
700,000 Families Matched

2. Overlay Segmented Campaigns
With your WPA-licensed homeschool list, you can segment and overlay the 700,000 matched families with Meta’s demographic or interest filters: parenting, location, age, and more. This lets you focus spend only where it matters most, maximizing your budget and ensuring every dollar reaches real homeschool families.
Overlay the 700,000 for Precision Targeting

The Accelerator

Need to maximize reach within 30 days?

For launches, promotions, and time-sensitive campaigns, the Accelerator option delivers concentrated visibility when it matters most. We compress our full three-month system into a single month—intensifying outreach, impressions, and targeting to give your brand maximum market presence in just 30 days.

How It Works!

  • ➤ Available at all three package levels: Ignite Awareness, Momentum Builder, and Market Leadership.

  • ➤ Built for product launches, film releases, seasonal promotions, or other urgent campaigns.

  • ➤ Same proven system, delivered at an accelerated pace for amplified awareness.

Book A Strategy Call

Got Questions? We’ve Got Answers.

Straightforward guidance so you know exactly what to expect when working with us.

Packages & Flexibility

Can I buy only part of the solution instead of the full package?

Our solution works best as a complete system—each piece boosts the others.

Prospect Email Outreach creates awareness, but without retargeting, families quickly forget. Programmatic ads build recognition, but they’re far more effective when paired with inbox outreach. And the Meta license ensures your message stays present inside the platforms families use every day, reinforcing visibility and enabling powerful lookalikes.

By keeping everything integrated, we can move families from first impression to lasting trust. Breaking the system apart would weaken its impact, which is why we only offer it as a complete package.

Why do you only offer the full system instead of individual services?

Piecemeal tactics create gaps; the system drives outcomes.

Homeschool marketing is too niche for one-off tactics to work well. Emails without retargeting are forgotten, ads without inbox outreach feel cold, and Meta campaigns without verified data miss the mark. When the pieces aren’t connected, families may see you once but never long enough to remember you.

That’s why we align strategy, inbox outreach, programmatic retargeting, and Meta audience licensing into a single integrated plan. Each touch builds on the last—moving families from awareness to recognition, and from recognition to trust. By keeping everything connected, your investment creates outcomes, not just impressions.

I want to run my own campaigns. Can I just license the email list?

We don’t sell raw lists—access is delivered compliantly.

In today’s email environment, sending bulk messages to cold contacts doesn’t work. Messages land in spam, deliverability drops, and trust in your brand erodes. That’s why Well Planned Advertiser takes a different approach.

Instead of selling lists, we provide compliant access to our verified homeschool database in two powerful ways:

– Prospect Email Outreach: Our full-service drip email engine—built specifically for homeschool marketing—delivers your message steadily into families’ primary inboxes (not spam or promotions).

– Meta Match Audience: We make our audience available directly in your Meta so you can target the same homeschool families with your own ads.

This approach ensures your brand shows up consistently and credibly in inboxes and on social feeds—giving you the reach you want without the risks of outdated bulk tactics.

Can I upgrade my package later if I start small?

Yes—your campaigns grow with your goals.

We know many companies want to test before they scale. That’s why we created Instant Impact—a three-month launch program that introduces your brand to over 100,000 homeschool families and proves results without requiring a long-term contract. Once you’ve seen the system in action, it’s easy to expand to a larger package and increase your reach.

If you need an even faster option, the Accelerator condenses the same proven system into just 30 days. It’s ideal for launches, promotions, or other time-sensitive campaigns, giving you concentrated visibility and measurable performance before committing to a bigger package.

Data & Audience

What if I already have my own email list?

We de-dupe your list so campaigns focus on net-new families.

Many homeschool companies already have strong lists they’ve built over years, and we respect that. Before any campaign launches, we compare your contacts against our 1.6M+ verified homeschool database. Any overlaps are excluded from the send pool, so you’re never paying to reach families you already know.

The result is that your investment goes entirely toward expanding your reach—introducing your brand to new homeschool families who haven’t connected with you yet. By layering your list with ours, we help you grow fresh visibility while protecting the value of the audience you’ve already cultivated.

How do you build and verify your homeschool database?

We combine verified email opt-ins with the largest homeschool pixel network in the nation.

Our database is built on two primary sources:

  • Verified Email List: Families who’ve opted in through multiple Well Planned Gal brands, partnerships, and events. These are engaged homeschoolers who have directly chosen to connect with us.

  • Pixel Audience: Through our DSP platform, we’ve pixeled dozens of homeschool websites and track nearly 98% of the homeschool audience each year—both those actively homeschooling and those exploring it.

Using advanced DMP (Data Management Platform) technology, we can also reverse-engineer pixel data to validate and expand our email database. This combination creates a unique ecosystem of over 1 million verified homeschool emails and 1.6 million pixeled families.

The result? A homeschool-specific audience you won’t find anywhere else—accurate, validated, and updated every year to keep your campaigns reaching the right families.

How often is your homeschool database updated?

Constantly—it grows in real time.

Unlike static lists that are refreshed once a month or once a quarter, our system never stops updating. Every time a new homeschooler—or a parent exploring homeschooling—visits one of the dozens of pixeled homeschool websites in our DSP network, they’re added to our audience instantly. Within seconds, they’re available for programmatic ads, and when matched through our automated opt-in and reverse-engineering system, new emails are added just as quickly.

Think of it as a literal growing machine—continuously expanding, validating, and refreshing itself in real time. The result is that your campaigns always run on the most current, accurate homeschool data available anywhere.

What makes your homeschool audiences different from generic demographic targeting?

They’re real homeschoolers, verified through live behavior—not broad guesses.

Traditional ad platforms rely on demographic shortcuts like age, income, or vague “interests.” That approach misses the mark because it doesn’t capture the unique motivations of homeschooling families. Our audiences are different.

We combine a real-time pixel network—tracking nearly 98% of homeschool families each year—with a verified email database built from decades of opt-ins, partnerships, and events. Using advanced data matching, we connect these two streams so every record is tied to actual homeschool engagement.

That means when you advertise through us, you’re not wasting impressions on “parents who might homeschool.” You’re reaching families who are actively homeschooling or seriously exploring it, updated moment by moment. The result is targeting that’s accurate, responsive, and uniquely built for this market.

Can I target specific segments of homeschool families?

Yes—with precision in programmatic ads, flexibility in Meta, and growing options for email.

Through our DSP platform, programmatic ads can be segmented by location, browsing history, and custom audience behavior. That means you can reach families in specific states, or parents who’ve been actively researching certain homeschool topics, with precision targeting.

Inside Meta*, we take it a step further by licensing our homeschool audiences directly into your ad account. Once they’re available, you can layer in additional demographic filters—such as age, location, or interest groups—for finer targeting.

For email outreach, our database isn’t fully segmented yet by state or grade for every record. We’re building that capability, and in some cases—like Florida—we already have large, clearly identified ESA-driven segments. But because our list is so extensive, narrowing only to families we can 100% tag risks leaving sales on the table.

That’s why we balance breadth with accuracy: strong segmentation where it performs best (DSP + Meta), and broader reach in email to maximize visibility. Together, these approaches ensure your campaigns stay personal, relevant, and effective.

*Meta filters, combined with AI-powered ad delivery, don’t always behave additively—there’s internal signal and quality gating that can cause dramatic audience shrinkage. It’s a known quirk tied to how profiles are matched, filtered, and optimized—as seen in Meta’s own documentation and widespread experience among ad pros.  

Process & Delivery

How quickly can my campaigns go live?

Most campaigns launch in under two weeks.

Once we complete your strategy session, our team handles setup—including audience profiles, creative, tracking pixels, deliverability prep, and QA. Because everything is streamlined, campaigns typically launch within 10–14 days.

But you don’t have to wait two weeks to see activity. Programmatic ads and Meta campaigns can begin running almost immediately, keeping your brand visible on the open web and social while we finalize deliverability prep for Prospect Email Outreach. Email goes live at the 10–14 day mark, once QA confirms primary-inbox placement and pixel tracking is fully functional.

This staggered rollout means your brand starts making impressions right away while also protecting email performance for the long term. If speed is critical, our Accelerator option compresses setup into 30 days of concentrated outreach, combining all three engines at scale.

What’s included in the setup process?

Strategy, creative, pixels, and testing—everything needed for launch.

Setup covers more than just flipping a switch. We build detailed audience profiles, create email and ad messaging, design landing pages with pixel tracking, and configure deliverability settings to ensure inbox placement. Our team also produces all creative assets—text, images, and landing pages—and provides you with approval pages so you can review and sign off before anything goes live. Finally, we run full QA to confirm every element is functioning properly. It’s a full-service launch, not a DIY checklist.

How do you ensure emails land in the inbox and not in spam or promotions?

We built an AI-powered drip engine that outsmarts spam filters.

Today’s email landscape is dominated by AI-driven filtering from Google, Yahoo, and Microsoft. When bulk cold campaigns are sent, they trigger those filters, get flagged as low-trust, and damage the sending domain’s reputation. Once that happens, even legitimate emails struggle to reach inboxes.

That’s why we built the first-ever B2C AI drip email engine designed specifically for homeschool marketing. Instead of blasting thousands of cold contacts at once, our system delivers outreach gradually, in a natural, human-like cadence. Each email is shaped in the authentic language homeschool families trust and is sent under carefully managed domains—so it passes through filters as if it came from a trusted sender.

In short, we’ve engineered an AI system that beats the AI filters—keeping campaigns out of spam and promotions, and consistently landing them in the primary inbox where families actually read and respond.

Do I get to review or approve emails before they go out?

Yes—you’ll approve preview text before the drip goes live.

Every Prospect Email Outreach campaign is shaped in the authentic language homeschool families trust—but also crafted for deliverability. Our AI drip engine uses spintext so that every subject line and email variation is uniquely generated, avoiding spam triggers and keeping inbox placement strong.

Because each campaign creates thousands of unique versions, we provide you with preview text to review and approve in advance. This way, you have confidence in the messaging and compliance, while our system manages the complexity behind the scenes. Once approved, the emails are delivered gradually, one-to-one, in a natural cadence that feels authentic to families and safe to the networks.

How do you make sure emails sound authentic to homeschool families?

We use proprietary AI to match your brand with homeschool parent “avatars.”

Every campaign we run is built around avatars—profiles of homeschool parents that represent the personalities most likely to connect with your product or service. Instead of sounding like generic marketing copy, each message is shaped to reflect how real families think, choose, and talk about homeschooling.

Our proprietary AI system automatically aligns your offer with the right avatar, assigns sending inboxes to those profiles, and then generates unique email variations using spintext. This ensures that every subject line and email feels conversational, authentic, and distinct—while also avoiding the patterns that trigger spam filters.

The result: outreach that resonates like a personal conversation, not a bulk campaign—building recognition and trust from the very first impression.

Performance & ROI

How quickly will I see results?

Impact begins immediately—then compounds over time.

We deploy programmatic ads and Prospect Email Outreach at the same time, so your brand starts making impressions on day one. We also recommend running Meta in parallel for the fullest reach. That means homeschool families begin seeing your message in inboxes, across the web, and on social platforms right away.

But here’s where it gets powerful: homeschool parents don’t check email like business professionals. Some days you’ll see more opens than actual sends, because families open yesterday’s—or even last week’s—messages later. Combined with steady programmatic visibility, this creates a compounding effect: every day, recognition builds, clicks accumulate, and trust grows.

Immediate visibility + long-term compounding = the system working exactly as designed.

What kind of ROI can I expect?

ROI depends on your offer—but we guarantee reach and visibility.

No agency can promise sales, because results vary based on your product, pricing, and the website experience families encounter once they click through. What we do guarantee is consistent visibility: emails that land in inboxes, ads that follow families across the web, and licensed audiences inside Meta. That means homeschool families see your brand again and again, creating the trust and familiarity that lead to conversions.

For many clients, this translates into double- and triple-digit traffic growth, stronger ad efficiency, and expanded customer lists. By pairing reliable reach with a polished, conversion-ready website, you can maximize ROI and turn impressions into sales.

How do you know you’re actually reaching homeschool families?

Because our database grows in real time—powered by our own homeschool brands and technology.

We don’t buy stale lists or rent generic data. Our shared homeschool pixel updates constantly, adding new families to the database every minute of every day. That means the audiences you reach aren’t just verified once—they’re refreshed in real time as families browse, click, and engage across our ecosystem.

Because we operate inside the homeschool industry (not outside of it), every new subscriber, purchase, or engagement point strengthens the database. The result? Campaigns don’t just reach homeschoolers “in theory.” They connect with the actual families who are actively homeschooling right now.

What if my campaigns don’t perform as expected?

We guarantee reach—not sales—and optimize weekly to protect your investment.

Performance in our system means consistent reach and visibility. Every campaign delivers emails into inboxes and ads across the web, so your brand is seen by verified homeschool families. That’s our guarantee.

What we can’t guarantee is conversion—because sales ultimately depend on your product, offer, and how families respond. Some products resonate deeply; others may miss the mark. What we do promise is that homeschool families will consistently see your message, giving you a fair and accurate read on whether your offer connects.

Meanwhile, our team optimizes campaigns weekly—refreshing creative, refining targeting, and focusing spend where engagement is strongest. That way, you’re not left wondering if campaigns “worked.” You’ll always know that your brand reached the right families, and you’ll have real data to measure how the market responds.

Well Planned Day logo, master brand for homeschool planners, assessments, and marketing systems

The Well Planned Day Family of Brands

Well Planned Day is the hub of an integrated family of brands in Marketing, Technology, and Consumer Solutions. From planning tools and advertising platforms to educational resources, each division plays a unique role in supporting families, schools, and organizations across the nation.

Well Planned Tech logo — technology backbone supporting Well Planned Advertiser
Well Planned Printing logo — in-house printing for planners, books, and campaigns
Well Planned Advertiser logo, homeschool marketing platform reaching 1.6 million families
Well Planned Processing logo — secure credit card and ESA payments for Well Planned brands
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