For the first time in our nation’s history, federal tax liability will allow families and corporations to direct a portion of their taxes to support private education and homeschooling. This change is expected to inject tens of billions of dollars into the education landscape by 2027 — and we anticipate record growth in homeschooling — reshaping how families access resources and how companies reach them.

In anticipation of this shift, we are launching new initiatives and brands beginning in January 2026 to educate homeschool families, private schools, and the general market on how their tax dollars can be redirected to expand educational choice.

Alongside these efforts, Rebecca Farris, CEO of Well Planned Day, also serves as Chairman of the Board for a newly established Scholarship Granting Organization (SGO). This nonprofit ensures that educational funding will be managed with transparency and accountability, safeguarding both families and companies as this new era begins.

Meanwhile, Well Planned Day is building the infrastructure that will connect everything together. We are developing a nationwide marketplace where families can confidently find resources, paired with advanced AI software that provides authentication, verification, and efficient fund management. These systems are designed to scale, ensuring that tens of billions of dollars in funding can be deployed effectively — and that homeschool and private school companies are positioned for growth.

For advertisers, this means confidence. Working with Well Planned Advertiser today ensures that you are not only reaching the homeschool market now, but also aligning with the organization that is building the systems, partnerships, and technology to lead the future of education funding.