Well Planned Advertiser logo — Homeschool Marketing, Simplified
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Our Services

Built for Business. Designed to Simplify.

We know business. We build the applications that make it easier, smarter, and more effective.

From automation to analytics, our Business Services turn complex workflows into streamlined systems that work for you. Whether it’s processing, fulfillment, payments, or AI-powered insights, every tool we create is designed to save time, increase accuracy, and scale seamlessly as you grow.

  • Automation That Saves Time
  • Systems That Scale with You
  • Intelligence That Drives Growth
rebeccafarris

With over 30 years in business and a lifelong drive to simplify complex systems, I build tools that make growth easier, turning everyday challenges into efficient, scalable solutions.

Rebecca
Founder, Homeschool Veteran, & Marketing Innovator

Well Planned Advertiser's Suite of Business Tools

Marketing Tools To Grow Your Audience & Increase Conversions

Proven systems that reach verified homeschool families, optimize your Meta budget, and keep your email list active all year.

META AUDIENCE LICENSE

Stop Wasting 90% of Your Meta Advertising Budget

Most homeschool campaigns on Meta target the wrong audience, burning through ad spend with little return. Our verified list of 700,000+ U.S. homeschool families lets you reach real parents, not inflated interest groups. Target with precision or suppress your customers to ensure every ad dollar connects with qualified, ready-to-buy families.

Once activated, the system runs automatically. Connect your Meta account, access verified homeschool audiences instantly, and start targeting real homeschool families immediately.

Get Full Access

Always-On Email System

Never Fall Behind On Your Email Marketing Again

Most companies know they should email consistently, but planning campaigns and producing content takes time your team doesn’t have. Our Always-On Email System delivers ready-to-send newsletters and product campaigns each month, written, designed, and formatted for your brand.

Stay in front of your audience year-round with messaging that supports launches, promotions, and evergreen products, without the stress of planning or writing.

View Plans

Advertiser’s Network

Stay Ahead of the Fastest Changing Education Market

Funding programs and marketplace opportunities are shifting faster than most businesses can track. The Advertiser’s Network keeps you informed, simplifying what’s changing at the state and federal levels and how it affects homeschool and private school niche markets.

Gain timely updates, data insights, and strategy guidance so your team knows how to plan with clarity and confidence, staying ahead while others scramble to catch up.

Get Full Access

Automation Tools for MyScholarShop Vendors

Specifically built for companies selling through Step Up For Students

Universal Order Export

Turn Marketplace Orders Into a CSV You Can Use Anywhere

If you sell through MyScholarShop, your orders come in formats that don’t always work with your store or fulfillment system. Universal Order Export converts those orders into a clean, standardized CSV that imports directly into Shopify, WooCommerce, Magento, NetSuite, ShipStation, or any workflow you use—no manual reformatting required.

Get Full Access

Step Up → ShipStation Sync

Stop Losing Hours to Manual Purchase Order Entry

Every MyScholarShop order arrives by email, and entering those details by hand takes valuable time. This automation captures each incoming order, verifies the information, and sends it straight into ShipStation—accurate, instant, and ready to ship before your business day begins.

Automate Today

Ariba Auto-Confirm + Invoice

Automate Shipping Confirmations and Invoice Uploads

After shipping, MyScholarShop orders must be confirmed and invoiced through the Ariba portal—a process that can quickly pile up. This tool automatically posts shipping confirmations and uploads invoices for you, ensuring compliance, reducing administrative overhead, and keeping your account running smoothly.

Enable Automation

Email Marketing Automation

Smart campaigns that run themselves

Our Neurometrics™ Suite analyzes each product or service to identify the best-fit avatars — the people most likely to buy. From there, it defines the challenges your offer solves and builds a systematic email and ad strategy aligned with the natural rhythm of your market. The result: a year-round marketing plan, complete with messaging, content, and visuals that API directly into your Email Service Provider for effortless execution.

Coming Soon

PAID MEDIA AUTOMATION

Smarter Ads Across Search, Shopping, and Social

Our Neurometrics™ system integrates with Google Search, Shopping, Meta, and Pinterest to create and optimize campaigns built around your best-fit audiences. Each product or service is analyzed to identify what families are searching for and how to position your offer as the clear solution. You’ll receive content, analysis, and optimization recommendations — or choose full automation for hands-free ad management that stays aligned with your goals and budget.

Coming Soon

ORGANIC SOCIAL AUTOMATION

Stay Active and Engaged, Without a Full Staff

Our Neurometrics™ system analyzes your products and services to build a weekly cadence of organic posts aligned with your brand message and marketing goals. Choose between content-only delivery, which provides ready-to-post graphics, captions, or videos for your review, or full automation, where we handle scheduling, posting, and engagement monitoring for you. Either way, you’ll maintain a consistent, authentic presence across platforms without needing a dedicated social team.

Coming Soon

PROGRAMMATIC ADVERTISING

Reach Verified Families and Schools Across Every Channel

Our Neurometrics™ Suite analyzes each product or service to identify the best-fit avatars — the people most likely to buy. From there, it defines the challenges your offer solves and builds a systematic email and ad strategy aligned with the natural rhythm of your market. The result: a year-round marketing plan, complete with messaging, content, and visuals that API directly into your Email Service Provider for effortless execution.

Available with full-service management. Automated delivery coming soon.

Learn About Full Service

In the Works

Guess what I’m working on? The next evolution of business automation, systems built by a small business owner who knows exactly what it takes to grow without a massive team.

Rebecca reviewing campaign performance charts on a desktop monitor in a modern office, representing upcoming automation tools in development.

I’m building the systems I always needed as a business owner—tools that let you grow without adding staff, juggling platforms, or spending your entire week producing content. This isn’t another marketing toolset. It’s the operational backbone that small and midsize companies have never had access to: connected, automated, and built for real business realities.

We’re beginning with the Always-On Email System, where your monthly newsletters and product campaigns are written, designed, and ready to send—so your email presence never stalls. Paired with the Meta Audience License and the Advertiser’s Network, this creates the foundation for marketing that runs continuously and intentionally. From here, we’re expanding into paid media automation and organic social content systems that work together as one seamless flow. The next phase is already underway.

Connected Across the Well Planned Ecosystem

Your marketing, fulfillment, payments, and distribution — working together as one unified growth system.

Well Planned Homeschooling

Position Your Products for the Coming National Funding Shift

Recent federal legislation is paving the way for education funds to follow students directly, creating new opportunities for families to purchase curriculum, resources, and educational services. Well Planned Homeschooling is preparing now for the nationwide rollout expected to accelerate in 2026–2027.

By joining as a vendor today, you position your products to be discoverable and ready when families gain direct purchasing power. Early adopters secure visibility first — so your curriculum is already in place when demand increases.

Become a Vendor

Well Planned Schools

Where Curriculum Providers Prepare for School Purchasing Expansion

As federal tax-credit structures expand, private and charter schools are gaining more flexibility in how they select and fund curriculum. Well Planned Schools is building the marketplace infrastructure now — so vendors are approved, listed, and ready before the next funding cycle begins.

Vendors who enroll early will be positioned where administrators look first when evaluating materials for the 2026–2027 academic adoption window. This is the time to establish presence, relationships, and product familiarity.

Become a Vendor

Well Planned Processor

Turn Credit-Card Fees into Marketing Power

We know building a marketing budget is one of the hardest parts of running a business. That’s why we help create one for you through your credit-card fees. Every dollar you pay in processing automatically becomes a dollar of marketing credit inside Well Planned Advertiser. Instead of losing money to transaction costs, you’re building a continuous advertising fund that keeps your business growing.

Grow Your Marketing Budget

Well Planned Publishing

Where Your Product Becomes a Learning Experience

Whether you’re in education or a completely different industry, we help transform your products, concepts, and expertise into structured learning materials that deepen engagement and drive meaningful use. From academic guides and enrichment workbooks to full immersive learning systems, we handle instructional design, content development, and production so your learning vision is brought to life with clarity and purpose.

Develop With Us

Well Planned Printing

From Digital Reach To Tangible Impact

Turn your marketing strategy into something your customers can hold. Through Well Planned Printing, we print, warehouse, and fulfill everything from curriculum, enrichment, and classroom materials to marketing mailings and inserts that complement your campaigns. Because every brand touchpoint matters, we ensure your printed pieces work seamlessly with your digital strategy—extending your reach from screen to doorstep.

Print With Us

Email Marketing Automation

Smart campaigns that run themselves

Our Neurometrics™ Suite analyzes each product or service to identify the best-fit avatars — the people most likely to buy. From there, it defines the challenges your offer solves and builds a systematic email and ad strategy aligned with the natural rhythm of your market. The result: a year-round marketing plan, complete with messaging, content, and visuals that API directly into your Email Service Provider for effortless execution.

Coming Soon

PAID MEDIA AUTOMATION

Smarter Ads Across Search, Shopping, and Social

Our Neurometrics™ system integrates with Google Search, Shopping, Meta, and Pinterest to create and optimize campaigns built around your best-fit audiences. Each product or service is analyzed to identify what families are searching for and how to position your offer as the clear solution. You’ll receive content, analysis, and optimization recommendations — or choose full automation for hands-free ad management that stays aligned with your goals and budget.

Coming Soon

ORGANIC SOCIAL AUTOMATION

Stay Active and Engaged, Without a Full Staff

Our Neurometrics™ system analyzes your products and services to build a weekly cadence of organic posts aligned with your brand message and marketing goals. Choose between content-only delivery, which provides ready-to-post graphics, captions, or videos for your review, or full automation, where we handle scheduling, posting, and engagement monitoring for you. Either way, you’ll maintain a consistent, authentic presence across platforms without needing a dedicated social team.

Coming Soon

PROGRAMMATIC ADVERTISING

Reach Verified Families and Schools Across Every Channel

Our Neurometrics™ Suite analyzes each product or service to identify the best-fit avatars — the people most likely to buy. From there, it defines the challenges your offer solves and builds a systematic email and ad strategy aligned with the natural rhythm of your market. The result: a year-round marketing plan, complete with messaging, content, and visuals that API directly into your Email Service Provider for effortless execution.

Available with full-service management. Automated delivery coming soon.

Learn About Full Service

One Vision. Every System Working Together.

From advertising to fulfillment, from marketplace access to automation, every part of the Well Planned ecosystem works in sync to help education-focused companies grow with clarity and confidence. Each brand serves a purpose—but the power is in how they connect.

Our mission is simple: build the national infrastructure that supports curriculum providers, publishers, and education companies as they enter the new federally funded landscape for homeschooling and private education. We’re here to help you scale—not by working harder, but by working smarter inside a unified system.

This is where growth becomes sustainable.
This is where your message reaches the families who need it most.

Join the Advertiser’s Network
Explore the Ecosystem
Well Planned Day logo, master brand for homeschool planners, assessments, and marketing systems

The Well Planned Day Family of Brands

Well Planned Day is the hub of an integrated family of brands in Marketing, Technology, and Consumer Solutions. From planning tools and advertising platforms to educational resources, each division plays a unique role in supporting families, schools, and organizations across the nation.

Well Planned Tech logo — technology backbone supporting Well Planned Advertiser
Well Planned Printing logo — in-house printing for planners, books, and campaigns
Well Planned Advertiser logo, homeschool marketing platform reaching 1.6 million families
Well Planned Processing logo — secure credit card and ESA payments for Well Planned brands
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