About
Well Planned Advertiser:
Precision Marketing for the Homeschool Industry
Serving the homeschool community since 2007, Well Planned Advertiser is the only ad platform designed specifically for homeschool businesses. Our platform integrates with four top DSPs — Microsoft, Comcast, Google, and Amazon — giving you the power to reach, retarget, and convert your website visitors with precision.
Empower your marketing strategy with tools that help you connect meaningfully with over 1 million homeschool families.
Home Educating Family Association
A Well Planned Day, LLC. Brand
What began nearly two decade ago with a homeschool magazine has become an array of brands with specialized products and services for both the homeschool family and companies reaching the homeschool niche market.
Rebecca Farris
Creator of Well Planned Advertiser
Homeschool Niche Market
With nearly 35 years in the homeschool industry — as a student, a homeschooling mom of five, and a business owner — I am passionate about teaching, marketing, understanding people, and programming.
I created Well Planned Advertiser to tackle the growing challenges faced by homeschool businesses. Emails go unopened, social media budgets skyrocket with limited reach, and web traffic isn’t converting.
My solution? Integrating with top DSPs like Microsoft, Comcast, Google, and Amazon. Now, homeschool businesses can access a pooled audience of over 1 million families, reducing ad costs and ensuring your message reaches the most active homeschool audience.
Rebecca Farris
Learn More About Programmatic Ads
About
Innovating for the Homeschool Community Since 2007
Since 2007, Home Educating Family has been dedicated to providing online resources, teaching tools, and a thriving social community for homeschool families. To achieve this, we’ve consistently embraced technological advancements, allowing us to pioneer specialized products and services tailored for the homeschool community.
What began nearly two decades ago with a homeschool magazine has expanded into a diverse range of offerings. We were the first to create a virtual homeschool convention, giving companies a cost-effective way to showcase their resources compared to traditional events. We also developed the first digital homeschool planner with integrated lesson plans, streamlining homeschool organization in one platform.
Our commitment led to the creation of a comprehensive online homeschool resource hub for training and support, along with a used book marketplace specifically designed for homeschool materials. Additionally, we pioneered the first homeschool e-blast list and a robust platform that grants businesses trusted access to the homeschool community.
Beyond this, we’ve helped homeschool companies enhance their websites and digital presence, ensuring they effectively connect with and serve homeschool families.
At Home Educating Family, our mission is to continually innovate and provide valuable tools that empower and support homeschool families and the businesses that serve them.
