Campaign Creatives – Top 5 Deliverables & Performers
When developing a campaign strategy, the primary goal is to maximize deliverables. This means that you want to have a plethora of ad creatives within the campaign, allowing you to bid on and win the maximum ad spots available.
Targeting – Built-In Audiences & DMP
How does a built-in audience compare to other ad platform audiences? Learn the distinction and how to access built-audiences, utilize your website data to narrow your focus, and learn the advanced…
Tracking – 3 Essential Pixels
Learn the three most important pixels to implement in your programmatic ad strategy and how to use the information from these pixels to create retargeting audiences.
Programmatic Ads – A Brief Overview
The ads you see outside of social media and web searches are a part of a growing industry. Programmatic ads are made up of five core elements..
DSP On-Boarding Tips – Essentials to Getting Started
Discovering the world of programmatic ads is exciting! The possibilities of expanding your reach and increasing conversions…
Tutorial Overview – Step-by-Step Quick Guide
When utilizing the latest in advanced machine learning and AI technology, it’s easy to get lost in programmatic ad complexity. That’s why Well Planned…
