• Home
  • About
  • How DSPs Work
  • Case Studies
    • 2024 Case Studies
    • Reversing Declining Sales
    • Abandoned Cart Recovery
    • Funnel Optimization & ROI Growth
    • Special Promotion Success
    • Maximizing Results on a Limited Budget
    • Reaching Homeschool High Schoolers
  • Coaching, Courses, & Training
    • Courses Overview
    • Master DSP
    • Preparing for 2025 Course
    • 360° Strategy
  • DSP Pricing
    • Homeschool Companies
    • General Market Companies
  • Register
  • Login

Reach and Retarget Homeschool Families with Precision

With Well Planned Advertiser’s pooled homeschool audience and programmatic ads, you can increase your brand visibility, convert your leads, and retain your customers! 

Get Started!
Keep Learning

What Are Programmatic Ads?

The largest ad exchange in the world, programmatic ads are the banner, audio, and video ads seen on websites, apps, smart tvs, billboards, and more. Advertisers access this exchange through technology called a Demand Side Platform (DSP).

Our Demand Site Platform (DSP) Is Powered By:

Microsoft XandR DSP

Comcast Beeswax DSP

Google DV360 DSP

Amazon DSP

Our ad platform integrates with the most powerful DSPs to place your ads wherever your website visitor is online next!

Rebecca Farris

Creator of Well Planned Advertiser

Homeschool Niche Market

Over 420,000 Homeschool Families

I’ve been in the homeschool industry for nearly 35 years! I was homeschooled as a student, I educated my own five kiddos at home, and I’ve owned multiple brands in homeschool market over the past twenty years. I am passionate about teaching, marketing, understanding people, and most of all programming!

I created Well Planned Advertiser as a community solution to the growing challenges homeschool business owners face. Our emails deliver, but homeschool moms don’t seem to open them as quickly. Our budgets for social media have tripled, but algorithms prevent the impressions! We have the web traffic, but conversions are not keeping pace. 

 My solution was to go big! Developing a DSP integration with industry giants like Microsoft, Comcast, Google, and Amazon. Now, homeschool companies can gain access to the ad exchange and much more! When you join Well Planned Advertiser, as a community member you gain access to create campaigns to the pooled homeschool audience. This significantly lowers your ad costs while also guaranteeing you’re reaching the most active homeschool audience in the market.

Rebecca Farris

Join Me in a Weekly Meetup
Let Me Coach You!
My Timeline in Homeschooling

How It Works

Track - Target - Convert

We’ve created a simple step-by-step system to track your website visitors, create audiences to target, and develop ad campaigns to convert your strongest leads. 

Track

Understand your website visitor by tracking their activity: visits, lead magnets, product interest, conversions, and more!

Target

Create audiences from your website activity or generate new leads by building audiences using our Data Management Platform (DMP). 

Convert

Deliver banner, audio, or video ads to your targeted audiences as they surf the web, play game apps, listen to podcasts, or stream their favorite shows.

Get Started
Keep Learning

See Your Ads Wherever Your Audience is Online Next!

hulu
nationalgeographic
targetlogo
comcast
overstock
disney
wayfair
allrecipes
foodnetwork
pandora
spotify
fox

The DSP Difference

A System You Control

In today’s world, retargeting using traditional marketing funnels has become a challenge.  Instead, 90% of our efforts goes into creating social media content and ads, yet we’re at the mercy of algorithms and ad reports that don’t add up.

With programmatic ads, you gain control of your marketing efforts. You can track any and every page of your website. Track landing pages, products, lead magnets, and more.

The data you collect, becomes the greatest tool in your marketing toolchest. Confidently create retargeting campaigns to nurture your visitors to conversion. 

Take Control!
Keep Learning

Go Beyond Website Traffic

The Data Management Platforms (DMP)

Age

Gender

Family Size

Location

Income

Purchases

Interests

When you sign up with Well Planned Advertiser, you gain access to cutting-edge data management platforms that partner with our DSP industry giants: Microsoft, Comcast, Google, and Amazon.

Go beyond retargeting! Expand your brand awareness and boost visibility by creating audiences that align perfectly with your products and services, using data you can trust.  We don’t rely on rogue data, like social post likes or dislikes; rather, DMP data is genuine real-life online and offline transactions, interests, location, and more.  

Craft responsive lookalike audiences using advanced AI technology that factors similar buying patterns, online browsing, activities, and more. Our DMP goes beyond our understanding, delivering incredibly rich data that ensures audience responsiveness in each of your campaigns.

Get Started
Get Started
Keep Learning

For Any Budget

No Monthly Fees, No Minimum Ad Spends

The beauty of programmatic ads is the ability to get campaigns going for as little as a few dollars a day. With no monthly subscription and no minimum ad spend, you can begin retargeting your website visitors on a scale that works for you.

For most of us, we’ve done the work and have the customer base with daily web traffic, we simply need the mechanism to retarget. Well Planned Advertiser is the solution.

With proper pixeling, audience creation, and dynamic ad creatives, you will begin to see retargeting that works! Watch as your conversion, profits, and ROAS increase along with significantly lower CPM and CPC.

Start A Campaign

Learn More About Programmatic Ads

Access Knowledge HUB
About Us

Over 15 Years in Homeschooling

Serving the homeschool community since 2007, Home Educating Family continually creates online resources, teaching tools, and social community for homeschool families. In order to accomplish this, we have worked to be at the forefront of technological advancements, allowing us to be the first to create many specialized products and services for the homeschool community. 

What began nearly two decades ago with a homeschool magazine has since become an array of specialized services, products, and brands. Home Educating Family was the first to create a virtual homeschool convention, enabling companies to display their resources at a fraction of the cost of a physical convention. We also created the first digital homeschool planner with integrated lesson plans, a one-stop online homeschool resource and training source, and a used book marketplace specifically designed for homeschool resources.

Additionally, Home Educating Family was the first to build a homeschool eblast list and create a solid platform to allow companies trusted access to the homeschool community. We have also helped companies restructure their websites and digital footprint to help them more effectively reach the homeschool community. 

2007
2007

Home Educating Family Founded

2008
2008

Homeschool Family Magazine

2009
2009

Well Planned Day Planners

2009
2009

Largest Email Marketing List

2010
2010

Homeschool Virtual Convention

2011
2011

Life Plus Homeschooling Talk Show

2012
2012

Digital Homeschool Planner

2016
2016

Explore Homeschooling Website

2019
2019

Homeschool Used Book Marketplace

2020
2020

Homeschool Family Journey Website

2022
2022

Create Your Own Planner

2023
2023

Well Planned Advertiser

615.957.7411

Contact Us

P.O. Box 431
Columbia, TN 38401

Contact Us: 615.957.7411

P.O. Box 431, Columbia, TN 38401

© 2024 — Well Planned Advertiser, a Brand of Well Planned Day. All Rights Reserved.

Privacy Policy

Terms of Service