Reach and Retarget Homeschool Families with Precision
With Well Planned Advertiser’s pooled homeschool audience and programmatic ads, you can increase your brand visibility, convert your leads, and retain your customers!
What Are Programmatic Ads?
The largest ad exchange in the world, programmatic ads are the banner, audio, and video ads seen on websites, apps, smart tvs, billboards, and more. Advertisers access this exchange through technology called a Demand Side Platform (DSP).
Our Demand Site Platform (DSP) Is Powered By:
Microsoft XandR DSP
Comcast Beeswax DSP
Google DV360 DSP
Amazon DSP
Our ad platform integrates with the most powerful DSPs to place your ads wherever your website visitor is online next!
Rebecca Farris
Creator of Well Planned Advertiser
Homeschool Niche Market
I’ve been in the homeschool industry for nearly 35 years! I was homeschooled as a student, I educated my own five kiddos at home, and I’ve owned multiple brands in homeschool market over the past twenty years. I am passionate about teaching, marketing, understanding people, and most of all programming!
I created Well Planned Advertiser as a community solution to the growing challenges homeschool business owners face. Our emails deliver, but homeschool moms don’t seem to open them as quickly. Our budgets for social media have tripled, but algorithms prevent the impressions! We have the web traffic, but conversions are not keeping pace.
My solution was to go big! Developing a DSP integration with industry giants like Microsoft, Comcast, Google, and Amazon. Now, homeschool companies can gain access to the ad exchange and much more! When you join Well Planned Advertiser, as a community member you gain access to create campaigns to the pooled homeschool audience. This significantly lowers your ad costs while also guaranteeing you’re reaching the most active homeschool audience in the market.
Rebecca Farris
How It Works
Track - Target - Convert
We’ve created a simple step-by-step system to track your website visitors, create audiences to target, and develop ad campaigns to convert your strongest leads.
Track
Understand your website visitor by tracking their activity: visits, lead magnets, product interest, conversions, and more!
Target
Create audiences from your website activity or generate new leads by building audiences using our Data Management Platform (DMP).
Convert
Deliver banner, audio, or video ads to your targeted audiences as they surf the web, play game apps, listen to podcasts, or stream their favorite shows.
See Your Ads Wherever Your Audience is Online Next!
The DSP Difference
A System You Control
In today’s world, retargeting using traditional marketing funnels has become a challenge. Instead, 90% of our efforts goes into creating social media content and ads, yet we’re at the mercy of algorithms and ad reports that don’t add up.
With programmatic ads, you gain control of your marketing efforts. You can track any and every page of your website. Track landing pages, products, lead magnets, and more.
The data you collect, becomes the greatest tool in your marketing toolchest. Confidently create retargeting campaigns to nurture your visitors to conversion.
Go Beyond Website Traffic
The Data Management Platforms (DMP)
Age
Gender
Family Size
Location
Income
Purchases
Interests
When you sign up with Well Planned Advertiser, you gain access to cutting-edge data management platforms that partner with our DSP industry giants: Microsoft, Comcast, Google, and Amazon.
Go beyond retargeting! Expand your brand awareness and boost visibility by creating audiences that align perfectly with your products and services, using data you can trust. We don’t rely on rogue data, like social post likes or dislikes; rather, DMP data is genuine real-life online and offline transactions, interests, location, and more.
Craft responsive lookalike audiences using advanced AI technology that factors similar buying patterns, online browsing, activities, and more. Our DMP goes beyond our understanding, delivering incredibly rich data that ensures audience responsiveness in each of your campaigns.
For Any Budget
No Monthly Fees, No Minimum Ad Spends
The beauty of programmatic ads is the ability to get campaigns going for as little as a few dollars a day. With no monthly subscription and no minimum ad spend, you can begin retargeting your website visitors on a scale that works for you.
For most of us, we’ve done the work and have the customer base with daily web traffic, we simply need the mechanism to retarget. Well Planned Advertiser is the solution.
With proper pixeling, audience creation, and dynamic ad creatives, you will begin to see retargeting that works! Watch as your conversion, profits, and ROAS increase along with significantly lower CPM and CPC.
Learn More About Programmatic Ads
About Us
Over 15 Years in Homeschooling
Serving the homeschool community since 2007, Home Educating Family continually creates online resources, teaching tools, and social community for homeschool families. In order to accomplish this, we have worked to be at the forefront of technological advancements, allowing us to be the first to create many specialized products and services for the homeschool community.
What began nearly two decades ago with a homeschool magazine has since become an array of specialized services, products, and brands. Home Educating Family was the first to create a virtual homeschool convention, enabling companies to display their resources at a fraction of the cost of a physical convention. We also created the first digital homeschool planner with integrated lesson plans, a one-stop online homeschool resource and training source, and a used book marketplace specifically designed for homeschool resources.
Additionally, Home Educating Family was the first to build a homeschool eblast list and create a solid platform to allow companies trusted access to the homeschool community. We have also helped companies restructure their websites and digital footprint to help them more effectively reach the homeschool community.
