Well Planned Advertiser logo — Homeschool Marketing, Simplified
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Our Full-Service Homeschool Marketing Solution

End-to-end growth across inbox, social, open web, and print.

We connect homeschool companies with families through a proven omni-channel system. From the inbox to the open web, from social platforms to print, every campaign is planned, launched, and managed for you, so awareness builds naturally and growth scales with consistency.

  • 1.6M+ Verified Families
  • Under 2 Weeks to Launch
  • 55+ Years Homeschool + Marketing Expertise
rebeccafarris

With 30 years in homeschooling and a passion for staying on the cutting edge of technology, I created a system that makes reaching families simple, effective, and scalable.

Rebecca Founder
Homeschool Veteran & Marketing Innovator

What Sets Our Solution Apart

A proven system that connects homeschool companies with families—consistently, effectively, and at scale.

Largest Verified Reach

Largest Verified Reach

Access 1.6M+ verified homeschool families—the most comprehensive, qualified audience in the space.
Fast Launch

Fast Launch

Go live in 2 weeks with a streamlined setup covering deliverability, pixels, tracking, and QA.
Built on Real Expertise

Built on Real Expertise

Leverage 55+ years combined in homeschooling, ESA/SGO programs, and performance marketing that fits this market.
AI-First Strategy

AI-First Strategy

Our proprietary analysis engine builds audience profiles and informs strategy, landing pages, email, and creative that sound native to homeschool families.
All-in-One Delivery

All-in-One Delivery

Prospect Email Outreach + full-service programmatic (display, video, audio) with audience access inside Meta/Google for precise targeting and scale.
Creative & Management

Creative & Management

We handle concept, copy, design, setup, reporting, and weekly optimization—so campaigns run smoothly from launch to scale.
Book A Strategy Call
cindykidney
The best marketing systems aren’t built on one channel. They thrive on connected engines that reinforce each other—turning impressions into awareness and awareness into lasting visibility. That’s how we help homeschool companies grow with the same sophistication that global brands use, but tailored for this niche.
Cindy Kidney
Marketing Leader & Monetization Expert

Visibility Across 98% of the Homeschool Audience

The only system that connects you with nearly every homeschool family, everywhere they are.

Where the conversation begins.

Our  Prospect Email Outreach is built to do what no bulk e-blast can—reach homeschool families one by one, in their primary inbox, with messaging that feels natural and personal.

Instead of flooding lists, it delivers a steady daily drip, warming families to your brand and driving consistent clicks to your site. It’s the first spark of awareness that turns into long-term connection.

Stay visible wherever families go.

Once the first touch is made, programmatic campaigns keep your brand in sight as families browse curriculum sites, read blogs, stream videos, or scroll their favorite apps.

Display, video, and audio ads follow naturally along their journey, reinforcing recognition. It’s the steady reminder that your solution is available the moment they’re ready.

Your campaigns. Our verified families.

The final engine gives you direct access to verified homeschool audiences inside your Meta ad account. That means you can run campaigns in your own voice while still reaching the exact families who matter most.

From building lookalikes to improving return on ad spend, this engine is the bridge that connects your brand to scale without losing authenticity.

What You Get With Every Campaign

Clear deliverables and steady management so you always know what’s included

Strategy

Brief & Audience Profiles

We begin by mapping your goals to detailed homeschool audience profiles, shaped by AI analysis and years of market insight.

Creative

Messaging & Design Assets

From emails to ads, every campaign includes authentic creative crafted in the voice homeschool families trust.

Landing Pages

Conversion & Retargeting Ready

Each campaign includes a landing page with built-in pixel tracking, so we can measure results and retarget families who show interest.

Deliverability

Inbox & Retargeting Confidence

We manage the behind-the-scenes details—ensuring emails land in primary inboxes and pixels capture the right data—so your campaigns reach families reliably.

Optimization

Reporting & Refinement

Campaigns are monitored daily and refined weekly to stabilize what’s working and scale results predictably.

Support

Partnership & Ongoing Guidance

More than execution, you gain a partner—our team provides ongoing insights, feedback, and direction to keep your growth steady.

How It Works: From Strategy to Steady Growth

A simple, proven path that takes the guesswork out of homeschool marketing.

Step 1
Plan

Discovery & Roadmap

We start with a strategy session to understand your goals, then build audience profiles and a creative plan tailored for homeschool families.
Step 2
Launch

Campaigns in Market

Within two weeks, your campaigns are live—email drip outreach, DSP ads, and tracking in place to keep every family engaged.
Step 3
Scale

Refine & Grow

We monitor results, refine weekly, and expand what’s working—turning early wins into predictable, long-term growth.
Book A Strategy Call

Why Well Planned Advertiser Stands Apart

Homeschool-specific expertise with enterprise-level tools.

  • Most Agencies
  • Well Planned Advertiser
How We Stack Up Most AgenciesWell Planned Advertiser
How We Stack Up
$3999
/year
$3999
/year
AudienceBroad demographics; struggle to reach homeschool familiesHomeschool-only audiences; verified, segmented for precision
ExpertiseCorporate-focused teams with little homeschool experience30+ years inside the homeschool community + Fortune 500 marketing expertise
Cost StructureExpensive retainers, often out of reach for small businessesAffordable entry points designed for homeschool companies
MessagingGeneric copy that feels disconnected from familiesMessaging shaped in the authentic language homeschool families trust
Tools & AccessLimited targeting as platforms restrict optionsAccess to enterprise-level tools and proprietary data, tailored for homeschool
ResultsUnpredictable outcomes; campaigns often miss the markConsistent growth with proven systems that keep you visible across inbox + web
Buy NowBuy Now

The Numbers That Prove Our System Works

Real reach, real expertise, real speed—built into every campaign.

Verified Homeschool Families
1.6M+
The largest, most accurate homeschool marketing database in the nation.
To Launch
Under 2 Weeks
From strategy call to live campaigns faster than any traditional agency.
Combined Experience
55+ Years
A unique blend of homeschool roots and enterprise-level marketing expertise.
Book A Strategy Call
Well Planned Day logo, master brand for homeschool planners, assessments, and marketing systems

The Well Planned Day Family of Brands

Well Planned Day is the hub of an integrated family of brands in Marketing, Technology, and Consumer Solutions. From planning tools and advertising platforms to educational resources, each division plays a unique role in supporting families, schools, and organizations across the nation.

Well Planned Tech logo — technology backbone supporting Well Planned Advertiser
Well Planned Printing logo — in-house printing for planners, books, and campaigns
Well Planned Advertiser logo, homeschool marketing platform reaching 1.6 million families
Well Planned Processing logo — secure credit card and ESA payments for Well Planned brands
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