Tutorial Overview
STEP-BY-STEP GUIDANCE
Programmatic ads utilize the latest in advanced machine learning and AI technology. If you do any Googling on the topics of DSP, DMP, Ad Exchange, or SSP, you can quickly get lost in the complexity. That is why Well Planned Advertiser has created an easy, five-step process that any novice or expert can use to access the world of programmatic ads.
Easy-To-Use Five-Step Process
Step #1 - Brands
Managing Websites
Brands are the websites you are marketing. This is the easiest and quickest step in the system. Simply add your brand name and website during registration, and it will allow access to create pixels, audiences, creative artwork, and campaigns.
Need to add more brands after registration? No problem. You can add or remove brands as needed. If you are a marketing manager, you can easily track a single brand or multiples brands in one login.
Step #2 - Track
Collect Website Data
In order to understands your website data in a way that helps you make the best retargeting decisions, you will want to organize and pixel your website pages accordingly.
Your first pixel, Site Visitor, is provided. You can create as many pixels as needed for landing pages, products, services, categories, social media ads, search engine ads, etc.
Step #3 - Target
Creating Audiences
You can immediately access Well Planned Advertiser’s niche audiences or, using demographic data, create an audience that would have the highest level of response to your products or services.
Once your pixel data begins to populate, you can develop your audiences to target with campaigns. You can include product interests while excluding your cart success page. This precision leads to higher ROAS and lower cost.
Step #4 - Create
Display, Native, HTML5, Audio, & Video Artwork
Programmatic ads offer the variety of utilizing native, display, HTML5, video, or audio ads. Easily upload your creative to your account, and it can be used in your campaigns.
We make sure you have all the information you need at hand. Find the ad dimensions, file types, and even third party vendors who assist in the development of your ad creative.
Step #5 - Convert
Creating Your Campaigns
Finally, you can create your campaigns by selecting your audience, creatives, budgets, and timeframe. Campaign types include brand awareness, lead nurturing, sales & conversions, and audio and video ads.
Manage your campaign and budget with frequency caps. Determine your maximum impressions to a single user by hour, day, week, or month. You can also pace your budget to spend over time or all at once.
Author: Rebecca Farris
About the Author
Rebecca Farris
As founder and developer of Well Planned Advertiser, Rebecca has built businesses within niche markets for over thirty years. With a desire to create solutions, always with an eye on the future, Rebecca enjoys teaching and training others, bringing clarity and simplicity to complex issues.
A lifelong autodidact with a passion for technology, advanced pattern recognition, and creative design, Rebecca strives to understand people and markets through studying theories and models. Her current favorite are Meyers Briggs cognitive function theory, generational theory, and the Grave model, also known as Spiral Dynamics.
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