Creative Preview
Bloom in Chess 4 Kids
Bloominchess4kids program will combine awareness and lead generation messaging using two incentive-based creatives:
a free PDF download (Top 10 Chess Tips for Kids) and a raffle entry to win a free course.
Both incentives are designed to encourage registrations for the Live Chess Course, while additional email outreach will help reach a larger portion of the audience in a genuine, friendly, and trust-building way—reinforcing the value of live instruction, guided play, and real-time coaching offered by Bloominchess4kids.
Review the Campaign Creatives
Select a tab below to explore Raffle ads, Free PDF ads, and email samples.
- Programmatic | Raffle Ads
- Meta | Raffle Ads
- Programmatic | PDF Ads
- Meta | PDF Ads
- Single Broadcast Email
- Cold Email Outreach
Programmatic | Free Raffle Ads | Campaign Overview
This programmatic display campaign reaches homeschool families across desktop, tablet, and mobile with conversion-driven ads promoting a limited-time raffle to win a free spot in the Bloominchess4kids Live Chess Course for children ages 7–12.
The ads are designed to spark interest and drive action by encouraging families to enter the raffle and submit their information.
Campaign Lens: Core Conversion Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Conversion Unit
Title: Large Rectangle
Ad Size: 336 × 280 pixels
Placement Context:
A high-visibility display unit commonly shown in desktop sidebars and content areas. Its larger format allows for clearer messaging, strong visuals, and effective call-to-action placement
Campaign Lens: High-Impact Conversion
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens:Top-of-Page Impact
Title: Leaderboard
Ad Size: 728×90 pixels
Placement Context: Prominent horizontal unit often placed at the top of websites. Ideal for awareness and high visibility on desktop.
Campaign Lens: Always-On Mobile Presence
Title: Mobile Banner
Ad Size: 320×50 pixels
Placement Context: Compact banner for smartphones. Commonly displayed at the top or bottom of mobile screens, ensuring steady reach.
Meta | Raffle Ads | Campaign Overview
For the Meta campaign, WPA is responsible for developing the creative assets, while the client will manage and execute the campaigns.
While the client has full flexibility to adjust or customize the messaging, our recommended copy for the Raffle ads is as follows:
Headline:
Win a Free Live Chess Course for Your Child ♟️
Main Text:
A live chess course created specifically for homeschool learners. ♟️
Description:
Live instruction • Ages 7–12 • Homeschool-friendly
Call to Action:
Sign Up
Format: Single Image Ad
Ad Size: 1080 × 1080 pixels (1:1)
Placement Context: Appears across Facebook and Instagram Feeds and Explore on desktop and mobile. This versatile format blends naturally into the feed and delivers strong visibility and engagement.
Format: Single Image Ad
Size: 1080 × 1350 pixels (4:5)
Placement Context:
Appears in Facebook and Instagram Feeds on desktop and mobile. The 4:5 format takes up more vertical space in the feed, increasing visibility and engagement.
Format: Single Image Ad
Size: 1920 × 1080 pixels (16:9)
Placement Context:
Appears across Facebook and Instagram placements that support horizontal formats, including in-feed and select video-friendly environments on desktop and mobile.
Format: Single Image Ad
Size: 1080 × 1920 pixels (9:16)
Placement Context:
Appears in Facebook and Instagram Stories and Reels on mobile devices, using a full-screen vertical format designed for immersive viewing and high engagement.
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Programmatic | Free PDF Ads | Campaign Overview
This programmatic display campaign reaches homeschool families across desktop, tablet, and mobile with conversion-driven ads promoting a free downloadable PDF: Top 10 Chess Tips for Kids.
The ads are designed to spark interest and drive action by encouraging families to download the guide and submit their information, supporting lead generation goals.
Campaign Lens: Core Conversion Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Conversion Unit
Title: Large Rectangle
Ad Size: 336 × 280 pixels
Placement Context: A high-visibility display unit commonly shown in desktop sidebars and content areas. Its larger format allows for clearer messaging, strong visuals, and effective call-to-action placement.
Campaign Lens: High-Impact Conversion
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens:Top-of-Page Impact
Title: Leaderboard
Ad Size: 728×90 pixels
Placement Context: Prominent horizontal unit often placed at the top of websites. Ideal for awareness and high visibility on desktop.
Campaign Lens: Always-On Mobile Presence
Title: Mobile Banner
Ad Size: 320×50 pixels
Placement Context: Compact banner for smartphones. Commonly displayed at the top or bottom of mobile screens, ensuring steady reach.
Meta | Free PDF Ads
For the Meta campaign, WPA is responsible for developing the creative assets, while the client will manage and execute the campaigns.
While the client has full flexibility to adjust or customize the messaging, our recommended copy for the PDF download ads is as follows:
Headline:
Top 10 Chess Tips for Your Kids (Free PDF)
Main Text:
Looking for a smart, screen-free way to strengthen your child’s thinking skills? ♟️
Download our Top 10 Chess Tips for Kids, created by a professional chess instructor.
Description:
Expert tips • Homeschool-friendly • Ages 7–12
Call to Action:
Download
Format: Single Image Ad
Ad Size: 1080 × 1080 pixels (1:1)
Placement Context: Appears across Facebook and Instagram Feeds and Explore on desktop and mobile. This versatile format blends naturally into the feed and delivers strong visibility and engagement.
Format: Single Image Ad
Size: 1080 × 1350 pixels (4:5)
Placement Context: Appears in Facebook and Instagram Feeds on desktop and mobile. The 4:5 format takes up more vertical space in the feed, increasing visibility and engagement.
Format: Single Image Ad
Size: 1920 × 1080 pixels (16:9)
Placement Context: Appears across Facebook and Instagram placements that support horizontal formats, including in-feed and select video-friendly environments on desktop and mobile.
Format: Single Image Ad
Size: 1080 × 1920 pixels (9:16)
Placement Context:
Appears in Facebook and Instagram Stories and Reels on mobile devices, using a full-screen vertical format designed for immersive viewing and high engagement.
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BROADCAST EMAIL | CAMPAIGN OVERVIEW
These broadcast email concepts are designed to introduce Bloominchess4kids to verified homeschool families in a way that feels personal, trustworthy, and aligned with the values of the Well Planned Gal community.
This broadcast serves as a high-impact awareness and traffic driver, delivered directly to the inbox through a co-sponsored email from Well Planned Gal.
This broadcast email will be sent one time only. Our recommendation is to schedule it for early April, once the broader campaign has been live, in order to create a strong engagement pulse within the audience.
Subject Line: A quiet homeschool way to build focus (that kids actually enjoy)
Preview Text: Chess has been surprisingly helpful for attention, planning, and confidence — plus a free PDF if you’d like to explore.
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COLD EMAIL | CAMPAIGN OVERVIEW
These email concepts are designed to introduce Bloominchess4kids in a way that feels personal and relatable to homeschool families. While the broader campaign includes branded eblasts with visuals and clear calls to action, these messages serve as a complementary layer — written to feel like a friendly, reassuring note from a trusted homeschool supporter: simple, confident, and genuine.
Speaking through the lens of our advisor and educator avatars, each message reflects the tone, language, and motivations of a specific homeschool guide, while reinforcing a shared belief: homeschooling is about more than academics — it’s about helping children build confidence, focus, and critical thinking skills that support long-term growth.
Together, these emails demonstrate how the campaign pairs authentic, reassuring storytelling with a gentle invitation to explore Bloominchess4kids as a supportive and engaging way for children to develop strategic thinking, discipline, and confidence through chess.
Olivia Sharp
The Warm Program Coordinator
Focus
Parent support, safety, value
Tone
Olivia’s emails should be reassuring, friendly, and calm — written in a warm, approachable voice that puts the reader at ease. Every message should create a sense of trust and comfort, helping the reader feel supported and confident.
Subject Line
A quick resource for homeschool families who love learning
Body
Hi there,
My name is Olivia, and I help homeschool families discover helpful learning resources that actually feel trustworthy and easy to use.
We recently put together a small free guide and a fun opportunity that many parents have found valuable for supporting their child’s thinking and focus — especially for kids who enjoy puzzles, strategy, and hands-on learning.
You can choose either option:
- 📄 Download the Top 10 Chess Tips for Kids — a simple guide that helps introduce strategy, problem-solving, and focus in a way that feels approachable for young learners.
- 🎁 Enter to win a free chess course — a chance for your child to participate in live instruction and guided learning at no cost.
Both options are completely free — just something we wanted to share with the homeschool community as a low-pressure way to explore enrichment opportunities.
👉 Explore the free resources here
If you have any questions at all, feel free to reply — I’m happy to help.
Warmly,
Olivia Sharp
Warm Program Coordinator
Explore & Learn
If this isn’t helpful for you right now, no worries at all. You can unsubscribe here at any time. We respect your inbox and your time.
Brian Coleman
The Program Outreach Manager
Focus
Structure, legitimacy, outcomes
Tone
Brian’s emails should be confident, professional, and grounded — clear and steady in tone. Every message should communicate credibility and practical guidance, helping the reader feel informed and secure in their decisions.
Subject Line
Structured enrichment for homeschool students ages 7–12 (free options)
Body
Hello there,
I’m Brian Coleman, and I manage outreach for Explore & Learn, where we share structured enrichment opportunities with homeschool families.
I’m reaching out with a short note because we’re offering two free options for parents of students ages 7–12 who want skill-building enrichment that supports focus and problem-solving.
Choose either option (both are free):
- 📄 Download: Top 10 Chess Tips for Kids — a quick, parent-friendly guide you can use immediately.
- 🎁 Enter: Free Course Raffle — one family will win a full chess course for their child.
There’s no obligation and no purchase required. If this is relevant for your family, you can review both options here:
If you have a question, reply and I’ll point you to the right place.
Sincerely,
Brian Coleman
Program Outreach Manager
Explore & Learn
If this isn’t relevant for your family, no problem. Unsubscribe here. We keep outreach minimal and practical.
Grace Hopkins
The Education Partnerships Director
Focus
Vision, quality, future readiness
Tone
Grace’s emails should be authoritative, inspiring, and composed — confident without being overpowering. Every message should convey leadership and vision, leaving the reader encouraged and assured.
Subject Line
Preparing children for
future-ready thinkers
through intentional learning
Body
Hello there,
My name is Grace Hopkins, and I work with families who take a thoughtful, long-term approach to education.
Strong thinking skills don’t develop accidentally. That’s why enrichment experiences that cultivate focus and independent thinking matter more than ever.
We’re currently offering two complimentary learning options for homeschool families with students ages 7–12:
- 📄 Download the Top 10 Chess Tips for Kids — a concise resource for introducing strategic thinking.
- 🎁 Enter the free course raffle — one family will receive a full guided chess course.
There’s no obligation. If this aligns with your educational goals, you can review details here:
If you have questions, I’d be glad to clarify.
Kind regards,
Grace Hopkins
Education Partnerships Director
Explore & Learn
If this isn’t relevant for your family, that’s completely fine. Unsubscribe here. We respect your time and inbox.
