Creative Preview
PROJECT HAIL MARY
Project Hail Mary is a science-driven adventure following Ryland Grace, a teacher-turned-astronaut who awakens alone in space with one mission: save Earth from extinction. As he regains his memory and uncovers the mystery threatening the sun, he must rely on scientific thinking, creativity, and courage—inviting students to explore these same ideas through meaningful, hands-on activities.
This campaign highlights curiosity, problem-solving, resilience, and unexpected friendship—positioning Project Hail Mary as an inspiring, thought-provoking experience for homeschool families. Download the Companion Unit Study to bring the story to life with guided lessons and activities designed for middle and high school students.
Select a tab below to explore programmatic ads and email samples.
Programmatic Campaign Overview
This programmatic display campaign will introduce Project Hail Mary to homeschool families across desktop, tablet, and mobile devices.
The primary goal is to drive homeschool families to download the free companion STEM resources.
Creative messaging will spark scientific curiosity and highlight the story’s themes of problem-solving, resilience, sacrifice, and collaboration — positioning the film not just as an inspiring cinematic experience, but as a ready-to-use educational opportunity.
Campaign Lens: Core Awareness Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Full-Screen Takeover
Title: High-Impact Sidebar
Ad Size: 320×480 pixels
Placement Context: A tall vertical ad unit typically shown in sidebars. Provides more space for storytelling and strong visual impact on desktop.
Campaign Lens: High-Impact Awareness
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens: Core Awareness Unit
Title: Billboard
Ad Size: 970×250 pixels
Placement Context: A premium large-format display ad. Appears at the top of web pages on desktop, offering maximum visibility and engagement. Excellent for brand awareness with room for bold creative and strong calls to action.
Campaign Lens: Core Awareness Unit
Title: Leaderboard
Ad Size: 970×90 pixels
Placement Context: A wide horizontal ad unit appearing at the top or bottom of web pages across desktop. Provides broad reach and visibility, ideal for reinforcing messaging and driving clicks at scale.
Programmatic Campaign Overview
This programmatic display campaign will introduce Project Hail Mary to homeschool families across desktop, tablet, and mobile devices.
The primary goal is to drive homeschool families to download the free companion STEM resources.
Creative messaging will spark scientific curiosity and highlight the story’s themes of problem-solving, resilience, sacrifice, and collaboration — positioning the film not just as an inspiring cinematic experience, but as a ready-to-use educational opportunity.
Campaign Lens: Core Awareness Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Full-Screen Takeover
Title: High-Impact Sidebar
Ad Size: 320×480 pixels
Placement Context: A tall vertical ad unit typically shown in sidebars. Provides more space for storytelling and strong visual impact on desktop.
Campaign Lens: High-Impact Awareness
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens: Core Awareness Unit
Title: Billboard
Ad Size: 970×250 pixels
Placement Context: A premium large-format display ad. Appears at the top of web pages on desktop, offering maximum visibility and engagement. Excellent for brand awareness with room for bold creative and strong calls to action.
Campaign Lens: Core Awareness Unit
Title: Leaderboard
Ad Size: 970×90 pixels
Placement Context: A wide horizontal ad unit appearing at the top or bottom of web pages across desktop. Provides broad reach and visibility, ideal for reinforcing messaging and driving clicks at scale.
Your customized email variations are now ready for review.
Your customized email variations are now ready for review. These email concepts are designed to introduce Project Hail Mary in a way that feels personal and relatable to homeschool families. While our broader campaign includes branded eblasts with visuals and clear calls to action, these variations serve as a complementary layer. They are intentionally written to feel like a friendly note from one parent to another — simple, warm, and authentic.
By speaking through the lens of our five parent avatars, each message reflects the unique tone, language, and emotional motivations of a particular family type, while still carrying the central message: homeschooling is about more than academics — it is about shaping character, cultivating imagination, and strengthening family identity.
Together, these samples show how the campaign uses story-driven connection to extend a gentle invitation: to explore Project Hail Mary and download the Companion Unit Study, turning an unforgettable space adventure into a rich, STEM-focused learning experience for the whole family.
Adam Kelley
The Community Builder
Focus
Connection & Shared Experience
Tone
Grounded and purposeful, encouraging thoughtful learning experiences shaped by curiosity, character, and meaningful connection.
Subject Line
Ready to turn your week into a space adventure ?
Body
Hi explorer,
If you love turning an ordinary homeschool week into something memorable, I wanted to share a story that feels like stepping straight into the stars.
Project Hail Mary follows a middle school science teacher who wakes up alone on a spacecraft and must solve a crisis threatening Earth. It’s an interstellar survival story rooted in real STEM thinking.
What makes it especially fun for families is how it transforms science into an unfolding mystery. Instead of worksheets, students watch ideas tested, discoveries made, and solutions built step by step.
There’s also an unexpected friendship at the center of the story — two beings from different worlds working together to save their planets. It opens the door to conversations about collaboration and creative thinking.
To help you bring it into your homeschool rhythm, free Companion Unit Study resources are available. They include guided activities and exploration ideas that make the experience feel immersive rather than passive.
Educational matinee screenings are scheduled for March 20, 2026, which could turn into a full co-op outing or themed homeschool day — watch together, then dive into the provided activities and conversations.
If you’d like to preview the trailer, download the free resources, or explore the March 20 option, you can find everything here: Explore Project Hail Mary resources.
Thank you for the creativity you bring to your homeschool. Curiosity is a powerful thing — and moments like this help it grow.
Adam
Homeschooling Families
We respect your inbox and your time. If updates about Project Hail Mary or future STEM-aligned resources are not helpful right now, you can unsubscribe here. Wishing you continued clarity and momentum in your instruction.
Chloe Martinez
The Curious Explorer Family
Focus
Discovery & Wonder
Tone
Upbeat, adventurous, and inspiring, inviting families to step boldly into discovery, imagination, and the thrill of learning something new together.
Subject Line
A Space Mission Your STEM Kids Will Love
Body
Hello friend,
If you’re looking for a way to bring fresh energy into your homeschool week, I wanted to share a story that blends imagination, science, and meaningful conversation.
Project Hail May follows a middle school science teacher who wakes up alone aboard a spacecraft, tasked with solving a crisis that threatens Earth. It’s a science-rich space adventure built around experimentation, problem-solving, and steady perseverance under pressure.
Instead of presenting science as facts to memorize, the story shows it in motion — ideas tested, mistakes adjusted, and solutions built step by step. Students get to witness curiosity at work.
At the center is an unexpected friendship between two very different beings learning to work together toward a shared goal. It naturally opens conversations about collaboration, courage, and trust.
To help families extend the experience, free Companion Unit Study resources are available, including discussion guides and hands-on STEM activities that turn the film into a themed learning opportunity.
Educational matinee screenings are scheduled for March 20, 2026 — a great option for a co-op outing or space-themed homeschool day.
You can preview the trailer, download the free resources, and learn more here: Explore Project Hail Mary resources .
Thank you for the thoughtful way you cultivate curiosity at home.
Moments like this help it grow.
Chloe
Homeschooling Families
We respect your inbox and your time. If updates about Project Hail Mary or future STEM-aligned resources are not helpful right now, you can unsubscribe here. Wishing you continued clarity and momentum in your instruction.
Ryan Barnes
The STEM-Minded Mentor
Focus
Logic & Achievement
Tone
Confident, intelligent, and grounded — presenting science with clarity and credibility while inviting students to think deeply and engage seriously with real-world problem-solving.
Subject Line
A STEM Film Grounded in Real Science + Unit Study
Body
Hello,
If you’re seeking STEM storytelling that highlights disciplined inquiry and real-world reasoning, I’d like to share a film designed to engage both students and educators.
Project Hail Mary follows a middle school science teacher who awakens alone aboard a spacecraft, tasked with solving a planetary crisis through methodical investigation. The narrative centers on applying physics, biology, and engineering concepts through measurable experimentation and data-driven decisions.
For middle and high school learners, the value lies in how the scientific method is modeled. Questions are framed precisely. Assumptions are tested. Setbacks are evaluated. Progress emerges through systematic refinement and logical analysis.
To extend the learning, a Companion Unit Study is available. It offers structured discussion questions and applied STEM extensions that reinforce analytical thinking and can be integrated into homeschool or classroom settings.
If you’d like to review the trailer, examine the Companion Unit Study, or evaluate the March 20 screening option, you can access all materials here: Review Project Hail Mary resources.
Thank you for the work you do in developing disciplined thinkers.
High-quality, science-grounded storytelling can reinforce the principles we teach every day.
Ryan
Homeschooling Families
We respect your inbox and your time. If updates about Project Hail Mary or future STEM-aligned resources are not helpful right now, you can unsubscribe here. Wishing you continued clarity and momentum in your instruction.
