Creative Preview
Sarah’s Oil
Sarah’s Oil tells the extraordinary true story of Sarah Rector, a young African American girl who struck oil in the early 1900s. As powerful forces sought to take what was hers, Sarah’s resilience, faith, and the support of her family and allies carried her through.
This campaign will highlight themes of resilience, heritage, justice, and family strength, bringing Sarah’s story to new audiences through multiple channels.
Review the Campaign Creatives
Select a tab below to explore awareness ads, retargeting, and email samples.
Awareness Campaign Overview
This programmatic display campaign is designed to drive awareness of the movie Sarah’s Oil by targeting homeschool families across all devices — desktop, tablet, and smartphone — with ads that introduce the film, build excitement, and resonate deeply with their values and interests.
Campaign Lens: Core Awareness Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Full-Screen Takeover
Title: High-Impact Sidebar
Ad Size: 320×480 pixels
Placement Context: A tall vertical ad unit typically shown in sidebars. Provides more space for storytelling and strong visual impact on desktop.
Campaign Lens: High-Impact Awareness
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens: Core Awareness Unit
Title: Portrait Billboard
Ad Size: 300×1050 pixels
Placement Context: A high-impact vertical ad unit often placed in the right rail or alongside long-scrolling content. Stands out with strong visual presence across desktop, helping to deliver brand awareness and extended storytelling.
Campaign Lens: Core Awareness Unit
Title: Billboard
Ad Size: 970×250 pixels
Placement Context: A premium large-format display ad. Appears at the top of web pages on desktop, offering maximum visibility and engagement. Excellent for brand awareness with room for bold creative and strong calls to action.
Campaign Lens: Core Awareness Unit
Title: Leaderboard
Ad Size: 970×90 pixels
Placement Context: A wide horizontal ad unit appearing at the top or bottom of web pages across desktop. Provides broad reach and visibility, ideal for reinforcing messaging and driving clicks at scale.
Campaign Lens:Top-of-Page Impact
Title: Leaderboard
Ad Size: 728×90 pixels
Placement Context: Prominent horizontal unit often placed at the top of websites. Ideal for awareness and high visibility on desktop.
Campaign Lens: Always-On Mobile Presence
Title: Mobile Banner
Ad Size: 320×50 pixels
Placement Context: Compact banner for smartphones. Commonly displayed at the top or bottom of mobile screens, ensuring steady reach.
Retargeting Campaign Overview
These retargeting ads are designed to re-engage homeschool families who have already shown interest by clicking on the awareness display ads or interacting with campaign emails. By delivering timely reminders and stronger calls to action, these ads encourage families to take the next step — whether that’s purchasing tickets, booking a group screening, or planning a family movie night. The creative emphasizes urgency, trust, and the unique opportunity to share Sarah’s story together, moving audiences from curiosity to commitment.
Campaign Lens: Core Awareness Unit
Title: Medium Rectangle
Ad Size: 300×250 pixels
Placement Context: The most common display ad size. Appears inline with content across desktop and mobile, delivering the majority of impressions.
Campaign Lens: Full-Screen Takeover
Title: High-Impact Sidebar
Ad Size: 320×480 pixels
Placement Context: A tall vertical ad unit typically shown in sidebars. Provides more space for storytelling and strong visual impact on desktop.
Campaign Lens: High-Impact Awareness
Title: Half Page / Large Skyscraper
Ad Size: 300×600 pixels
Placement Context: High-visibility sidebar placement on desktop/tablet. Typically appears adjacent to content and remains in view while the user scrolls, delivering strong viewability and brand recall.
Campaign Lens: Core Awareness Unit
Title: Portrait Billboard
Ad Size: 300×1050 pixels
Placement Context: A high-impact vertical ad unit often placed in the right rail or alongside long-scrolling content. Stands out with strong visual presence across desktop, helping to deliver brand awareness and extended storytelling.
Campaign Lens: Core Awareness Unit
Title: Billboard
Ad Size: 970×250 pixels
Placement Context: A premium large-format display ad. Appears at the top of web pages on desktop, offering maximum visibility and engagement. Excellent for brand awareness with room for bold creative and strong calls to action.
Campaign Lens: Core Awareness Unit
Title: Leaderboard
Ad Size: 970×90 pixels
Placement Context: A wide horizontal ad unit appearing at the top or bottom of web pages across desktop. Provides broad reach and visibility, ideal for reinforcing messaging and driving clicks at scale.
Campaign Lens:Top-of-Page Impact
Title: Leaderboard
Ad Size: 728×90 pixels
Placement Context: Prominent horizontal unit often placed at the top of websites. Ideal for awareness and high visibility on desktop.
Campaign Lens: Always-On Mobile Presence
Title: Mobile Banner
Ad Size: 320×50 pixels
Placement Context: Compact banner for smartphones. Commonly displayed at the top or bottom of mobile screens, ensuring steady reach.
Your customized email variations are now ready for review.
These email concepts are designed to introduce Sarah’s Oil in a way that feels personal and relatable to homeschool families. While our broader campaign includes branded eblasts with visuals and bold calls to action, these variations serve as a complementary layer. They are written to feel like a heartfelt note from one parent to another — simple, conversational, and authentic.
By speaking through the lens of our 15 parent avatars, each message reflects the distinct tone, language, and emotional motivations of a particular family type, while still carrying the central theme: homeschooling is about more than lessons and books — it’s about shaping character, nurturing faith, and building strong family bonds.
Together, these samples illustrate how the campaign pairs authentic storytelling with a clear and gentle invitation: to watch Sarah’s Oil, to be inspired by Sarah Rector’s courage, and to gather families around a story of resilience, hope, and connection.
Victoria Ramos
The Nurturing Connector
Focus
Harmony & Community
Tone
Victoria’s emails should be warm, relational, and story-rich — like a fellow mom sharing over coffee. Every message should invite a sense of belonging and inspire families to connect through shared experiences.
Subject Line
A true story your family can share
Body
Hi, I’m Victoria Ramos. As a mom of three, I know how much it means to find stories that our families can watch together — ones that inspire us instead of pulling us apart.
That’s why I want to share something close to my heart: the film Sarah’s Oil. It’s the true story of Sarah Rector, a young African American girl who, in the early 1900s, discovered oil on her land and had to fight to keep it. Through faith and family, she became one of the first Black female millionaires in America. Her story is little-known, but it deserves to be remembered.
As a homeschool mom, I sometimes worry about what messages my kids are picking up from the world. This film offers something different: a chance to show them an example of real courage against injustice. Watching it together isn’t just entertainment — it’s a way to plant seeds of resilience and hope in our children.
And here’s what I love most: it’s family-appropriate. It doesn’t shy away from injustice, but it tells the truth in a way that kids can handle and parents can feel good about. It’s the kind of story that leaves you encouraged, not weighed down — a reminder that our families can overcome hard things too.
If you’d like, you can plan a family movie night here: Watch Sarah’s Oil.
It’s an opportunity to gather your family — or even your co-op — around a story that uplifts and unites.
For me, what makes this film special is how it brings people together. I can already picture moms and kids talking afterward about what courage means, what faith looks like, and why standing for what’s right matters. That’s the kind of conversation I want to see more of in our homes.
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Lily Sanders
The Gentle Inspirer
Focus
Hope & Integrity
Tone
Lily’s emails should be soft, empathetic, and expressive — written like a heartfelt note from one mom to another. Every message should uplift the reader and remind her that hope and courage can shine through even in dark times.
Subject Line
A gentle story of faith for your family
Body
Hi, I’m Lily Sanders. As a mom of two, I’m always looking for stories that encourage my kids and remind them that hope and courage are real. I wanted to share a film with you that touched me deeply.
It’s called Sarah’s Oil. It tells the true story of Sarah Rector, a young African American girl in the early 1900s who discovered oil on her land and had to fight to keep it. With faith and family, she faced injustice and still managed to change history, becoming one of the first Black female millionaires in America.
As homeschool moms, we carry the responsibility of shaping what our kids see and learn. Sometimes it feels heavy. This story lifted that weight for me — it reminded me that courage can shine through even in dark times, and that’s exactly the kind of example I want my kids to see.
The best part is that it’s family-appropriate while still honest. It shows injustice without overwhelming kids, and it leaves you with encouragement instead of despair. It’s rare to find something that teaches history and gives hope at the same time.
You can plan a family night here: Watch Sarah’s Oil. It’s an opportunity to gather your family for a story that strengthens hearts and conversations.
For me, Sarah’s story was a reminder that even ordinary families can face extraordinary challenges with courage. That’s why I wanted to pass it along to you. You can always reach me at lily.sanders@learnthroughmovies.com.
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Emily Quinn
The Idealistic Dreamer
Focus
Meaning & Hope
Tone
Emily’s emails should be reflective, creative, and warm — like a heartfelt note that draws out deeper meaning. Every message should leave readers encouraged, with the sense that authentic stories can bring real hope to their families.
Subject Line
A story of hope homeschool families will treasure
Body
Hi, I’m Emily Quinn. As a mom, I often look for stories that carry meaning — ones that not only teach but leave our families with hope. That’s why I wanted to share this film with you.
It’s called Sarah’s Oil. It tells the true story of Sarah Rector, a young African American girl in the early 1900s who discovered oil on her land and had to fight to keep it. With faith and family, she overcame injustice and became one of the first Black female millionaires in America.
As homeschool moms, we carry the responsibility of guiding what our kids see. This film offers something rare — a chance to show them that even in unfair times, courage can prevail and bring real change.
What touched me most is that this story is authentic and family-appropriate. It shares the truth of hardship but leaves you with hope, not heaviness. It’s the kind of film that starts conversations and lingers in your heart long after it’s over.
You can plan a family night here: Watch Sarah’s Oil. It’s a meaningful way to spend time with your family and share a story that uplifts.
For me, Sarah’s story is a reminder that history is not just dates — it’s real people who lived with courage and hope. That’s why I wanted to share it with you. You can always reach me at emily.quinn@discoverynewmovies.com.
We respect your inbox and time. If our updates aren’t useful right now, please unsubscribe. Wishing you the best in your season. Unsubscribe here.
Subject Line: A homeschool family’s story of faith, hope, and oil
Preview Text: Discover the true story of Sarah Rector, a young girl whose courage and conviction will inspire your whole family.
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