Family Entertainment
Success Story
Movies that Inspire.Families that Engage.
See how a family movie reached homeschool audiences and generated engagement through a coordinated advertising campaign across multiple channels.
The case study PDF will be available soon.
Inspiring Stories. Engaged Families.
A coordinated campaign introduced a family film to homeschool audiences through targeted outreach, compelling creative, and resources that helped the story continue beyond the screen.
40.3% open rate | 12.7% click rate
2.5% click rate
23.6% open rate | 4.1% click rate
Across all participating channels
The Challenge
Create Awareness
A powerful, values-based film needed to reach homeschool families who may not see traditional advertising.
Reach the Right Audience
Mainstream advertising was not effectively reaching the faith-focused homeschool audience the film was designed for.
Drive Engagement and Attendance
The campaign needed to build excitement, educate families about the film, and encourage them to take action.
The WPA Solution
Targeted Audience Reach
Used our specialized homeschool audience to deliver coordinated advertising across email, programmatic, and digital channels.
Compelling Creative
Showcased the film’s story, values, and discussion guides with engaging, family-friendly creative.
Multi-Channel Strategy
Combined email, programmatic display, and sponsored broadcasts to build repeated exposure and engagement.
Support Beyond the Ad
Provided printable activity guides, discussion resources, and links to tickets and streaming options to extend the impact beyond the initial campaign.
Campaign Performance by Channel
| Channel | Reported Impressions | Open Rate | Click Rate |
|---|---|---|---|
| Family Discovery Engine | 1,800,000 | 40.3% | 12.7% |
| Programmatic Display | 3,400,000 | Not applicable | 2.5% |
| Sponsored Email Broadcast | 1,100,000 | 23.6% | 4.1% |
| Meta Audience Targeting | Shared license, client managed | Not reported | Not reported |
The Results
The campaign generated 6.3 million reported impressions across Family Discovery Engine, programmatic display, and sponsored email broadcasts, reaching homeschool audiences with a consistent, values-aligned message. Reported impressions include repeated exposure and are not a count of unique families.
The client also gained access to WPA’s specialized Meta audience, with an estimated 80%+ improvement in targeting cost efficiency.
Beyond the numbers, the campaign increased awareness of the film and connected families with resources to bring the story into their homes.
More Than a Movie.
A Brighter Generation.
Connect meaningful stories with families and give them resources to keep learning, talking, and exploring together.
Build
Brighter Futures.Meaningful stories.
Lasting connections.