Florida Step Up
Fund Drop
From Invisible to Easy to Find.See how a leading math curriculum brand built awareness, reached Florida scholarship families, and made its approved products easier to find through strategic advertising across multiple channels.
The case study PDF will be available soon.
Greater Awareness. Easier Product Discovery.
A coordinated advertising strategy helped a math curriculum publisher introduce its approved products to Florida scholarship families and make those products easier to find.
42.6% open rate | 13.45% click rate
2.3% click rate
21.4% open rate | 3.6% click rate
Using WPA’s specialized homeschool audience
The Challenge
Families didn’t know about the product.
Even an excellent curriculum can go unnoticed when families have never encountered the brand.
It was difficult to find in the marketplace.
Even when families knew about the product, navigating the Florida scholarship marketplace to locate the exact listing was challenging.
It didn’t organically appear in search results.
Without a targeted strategy, approved products remained effectively invisible to families browsing the marketplace.
The WPA Solution
Introduce the Product
Targeted advertising helped Florida scholarship families discover the brand and its math curriculum.
Educate and Build Interest
A dedicated landing page provided detailed product information, benefits, and educational applications.
Simplify the Path to Purchase
We created a streamlined way for families to find the approved products within the Florida scholarship marketplace.
Measure and Optimize
We monitored channel performance and refined delivery to maximize reach and engagement.
Campaign Performance by Channel
| Channel | Reported Impressions | Open Rate | Click Rate |
|---|---|---|---|
| Family Discovery Engine | 462,000 | 42.6% | 13.45% |
| Programmatic Display | 522,000 | Not applicable | 2.3% |
| Sponsored Email Broadcast | 632,000 | 21.4% | 3.6% |
| Meta Audience Targeting | Shared license, client managed | Not reported | Not reported |
The Results
The campaign generated 1.616 million reported impressions across Family Discovery Engine, programmatic display, and sponsored email broadcasts, with strong engagement across the participating channels. These are reported impressions, not a count of unique families.
The client also gained access to WPA’s specialized Meta audience, with an estimated 80%+ improvement in targeting cost efficiency.
The campaign established the infrastructure for families to discover the product, learn more on a dedicated landing page, and locate it within the Florida scholarship marketplace.
More Families Learning.
A Brighter Florida.
Help Florida scholarship families discover the educational products that support their children’s learning.
Changes
EverythingMore discovery.
More possibilities.