Families Have the Funds.You Have the Products.Let’s Connect Them.
Florida Step Up FundDrop is a fully managed advertising campaign that connects educational businesses with Florida scholarship families. We help you reach the right audience, showcase your approved products, and drive product discovery and purchases.
A Billion-Dollar Opportunity.A Product Discovery Challenge.
Florida’s scholarship programs are giving families the ability to choose the best educational products and services for their children. Yet with millions of products inside the marketplace, it can be difficult for families to find what they need. FundDrop helps you rise above the noise and connect directly with ready-to-purchase families.
120,000
Funded Students
Florida students in the 2026–2027 scholarship population.
$8,000 – $32,000
Scholarship Funding
Reported funding range per student.
90%+
Audience Coverage
We have 90%+ of the identified Florida scholarship audience in our network.
Who We Help
Approved Products Deserve to Be Discovered.
Curriculum Publishers
Help scholarship families discover curriculum and learning programs already available for purchase.
Educational Product Brands
Introduce hands-on learning kits, STEM products, books, and other approved resources.
Learning Platforms & Services
Reach families looking for approved online learning programs, tutoring, and educational services.
Established Marketplace Vendors
Increase visibility for products already listed but difficult for shoppers to find.
The FundDrop System
From Marketplace Visibilityto Meaningful Product Discovery.
We do more than advertise. We help you succeed at every step of the journey.
01
Marketplace Readiness
We help you organize your Step Up catalog and establish direct product pathways.
02
Dedicated Landing Page
We create a campaign landing page that introduces your products and guides families to eligible purchases.
03
Audience Intelligence & Creative
We analyze your products through NeuroMetrixs and develop messaging for four Curious Mind buyer strategies.
04
Four-Channel Advertising
We coordinate programmatic display, Meta targeting, Family Discovery, and sponsored email broadcasts.
05
Direct Product Discovery
We guide families to focused marketplace search results or product listings, reducing unnecessary searching.
06
Reporting & Optimization
We monitor engagement, refine advertising delivery, and provide ongoing campaign insights.
Four Advertising Technologies
Targeted Reach. Real Engagement. More Purchases.
Programmatic Display
Reach Florida homeschool families across the open web and reconnect with interested visitors.
Meta Audience Targeting
Reach specialized Florida audiences through licensed audience access.
Family Discovery Engine
Personalized email outreach introducing your products to relevant Florida families.
Sponsored Email Broadcast
Reach engaged homeschool families through coordinated sponsored email promotions.
Florida Step Up FundDrop
Your Products Are Ready. Families Are Looking.Let’s Make the Connection.
Don’t leave product discovery to marketplace search alone. Reach Florida scholarship families through a fully managed campaign designed to connect interest with eligible purchases.