Homeschool Students
Estimated U.S. K–12 homeschool students in 2024–25.
Audience ReachBuilt Over Decades.
Built Over Decades.
Connected Across Channels.Reaching Families Nationwide.
For more than 20 years, we’ve built trusted relationships with homeschool families through publishing, educational products, digital resources, and community engagement. Today, those relationships power one of the largest and most comprehensive educational audiences in the industry.
Real Families. Real Learning. Real Opportunities.
The Homeschool Market
A Growing Community.A Powerful Opportunity.
More families are choosing homeschooling, creating increased demand for educational products, resources, and learning experiences. The homeschool market represents a significant opportunity for businesses that want to make a difference in the lives of learners everywhere.
Annual Family Spending
Estimated annual household spending on homeschool education (≈ $600+ per student).
Estimated Market Coverage
Through our combined audience network and advertising technologies.
How We Reach Them →When families have more choices, amazing things happen.
Our Story
An Audience Built Through Relationships. Not Purchased Overnight.
Our 35 years in the homeschool community — and more than 20 years in digital engagement — have helped us build one of the most comprehensive educational audiences in the industry.
Publishing & Magazines
Our magazines and editorial content established trusted relationships with homeschool families.
Planners & Educational Products
Our products introduced families to our brands through everyday learning experiences.
Digital Resources & Lead Magnets
Popular downloads, assessments, quizzes, and online resources help us connect and grow.
Advertising & Audience Development
Through digital advertising, strategic partnerships, and engagement across our properties, we expanded our ability to reach homeschool families nationwide.
Our Homeschool Audience Network
Different Channels. One Powerful Audience Network.
Our audience capabilities represent different ways to connect with homeschool families. These figures are not additive, as audiences overlap across channels.
150,000+
Well Planned Gal Email Broadcast
Engaged homeschool audience
1.6 Million+
Family Discovery Engine
Families in our discovery audience
800,000+
Meta Audience Targeting
Matched audience accounts
4.3 Million+
Programmatic Display
Pixel-associated devices
A Continuously Growing Audience
Our Audience Doesn’t Stand Still.It Continues to Grow.
Through our publishing properties, educational products, marketplace participation, and connected digital experiences, our audience network expands every day. Our technology helps connect engagement signals across participating properties, creating opportunities to recognize returning visitors, understand product interests, and improve advertising relevance over time.
Homeschool Families
Established reach within the homeschool market.
Private Education
Expanding opportunities through scholarships and school partnerships.
Public Education
Emerging opportunities through workforce development and educational initiatives.
Let’s Reach More Families Together
The Future of Learning Is Within Reach.Let’s Build It Together.
Reach homeschool families and beyond with a trusted partner that understands education, families, and what makes learning possible.